
“I Don’t Advertise Bargains or Deals” — Brett Gioe | GGP #132
Trust isn’t built with coupons—it’s built with consistency. In this episode of the Garage Grit Podcast, Brett Gioe shares how three decades of protecting his shop’s reputation helped Zoom Tech Automotive become a multi-generational destination for customers in Mandeville, Louisiana.Brett’s journey started with a childhood around his grandfather’s service station before opening Zoom Tech Automotive in 1994. Instead of chasing bargain shoppers, he focused on creating a customer experience that made families feel confident returning—and eventually sending their kids back when they became…
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