Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
Why Female Fandom is Dominating the Attention Economy: From NFL Athletes to Swiftie Communities, with Alexy Posner
What does an NFL sports agent have in common with a Taylor Swift fitness community?
Alexy Posner has spent 10 years building the personal brands of top NFL players. She's also the founder of Swiftie Liftie Club, a Taylor Swift-themed fitness community that now draws 400+ people per event. And the thing she wants every founder to know? Saying no is where the leverage actually lives...
In this episode:
Why your follower count matters less than your audience clarity when pitching brand deals
How to use the "so what" question to cut through trend-chasing and build a community brands actually want…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.