Latest / Dishin' Dirt with Gary Pickren
Agent Incentives Are Still Commission Steering — When Is the Industry Going to Stop?
Send us Fan Mail
Builder and seller agent incentives are a big problem in our industry today. Should the agent get an incentive simply to show a house or should that incentive go to the buyer? Don't you have a fiduciary duty to do what is in the client's best interest? How is it in the client's best interest for you to get a bonus for steering them to a house? Doesn't sound too client centric to me!
Today, I will discuss the complexities surrounding builder and seller bonuses and incentives in real estate, particularly in light of the Sitzer Burnett case. I will explore the ethical…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.