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Inside Amazon’s Layoffs and What Culture Has to Do With It | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:01
  planning
• 0:01
  a
• 0:01
  second
• 0:01
  round.
• 0:02
  This
• 0:02
  one's
• 0:02
  going
• 0:02
  to
• 0:02
  be
• 0:03
  huge.
• 0:03
  I
• 0:03
  can't
• 0:03
  wait.
• 0:04
  It's
• 0:04
  so,
• 0:05
  so
• 0:05
  timely
• 0:06
  that
• 0:06
  Amazon
• 0:07
  makes
• 0:07
  this
• 0:07
  announcement
• 0:08
  today
• 0:09
  and
• 0:09
  have
• 0:10
  you
• 0:10
  on
• 0:10
  the
• 0:10
  show.
• 0:10
  So
• 0:10
  Amazon
• 0:11
  is
• 0:11
  planning
• 0:11
  a
• 0:11
  second
• 0:12
  round
• 0:12
  of
• 0:12
  corporate
• 0:12
  job
• 0:13
  cuts
• 0:13
  this
• 0:13
  week
• 0:14
  as
• 0:15
  part
• 0:15
  of
• 0:15
  its
• 0:15
  broader
• 0:15
  goal
• 0:16
  of
• 0:16
  trimming
• 0:16
  approximately
• 0:17
  30,000
• 0:18
  white
• 0:18
  collar
• 0:19
  workers,
• 0:20
  with
• 0:20
  CEO
• 0:21
  Andy
• 0:21
  Jassy
• 0:22
  attributing
• 0:22
  the
• 0:22
  cuts
• 0:22
  to
• 0:23
  bureaucracy
• 0:23
  and
• 0:23
  culture
• 0:24
  rather
• 0:25
  than
• 0:25
  AI
• 0:25
  or
• 0:25
  financial
• 0:26
  pressures.
• 0:27
  According
• 0:27
  to
• 0:28
  Reuters,
• 0:28
  Amazon
• 0:29
  cut
• 0:29
  approximately
• 0:30
  14,000
• 0:30
  corporate
• 0:31
  jobs
• 0:31
  in
• 0:31
  October
• 0:31
  and
• 0:32
  is
• 0:32
  planning
• 0:32
  to
• 0:32
  cut
• 0:32
  roughly
• 0:33
  the
• 0:33
  same
• 0:33
  number
• 0:34
  this
• 0:34
  week.
• 0:34
  And
• 0:35
  actually
• 0:35
  just
• 0:35
  came
• 0:35
  out
• 0:35
  this
• 0:36
  morning
• 0:36
  before
• 0:36
  we
• 0:36
  went
• 0:37
  to
• 0:37
  print
• 0:37
  that
• 0:38
  that
• 0:38
  number
• 0:38
  is
• 0:38
  roughly
• 0:39
  16,000,
• 0:40
  I
• 0:40
  believe,
• 0:40
  potentially
• 0:41
  beginning
• 0:42
  like
• 0:42
  you
• 0:43
  said,
• 0:43
  as
• 0:43
  early
• 0:44
  as
• 0:44
  today.
• 0:44
  The
• 0:45
  layoffs
• 0:45
  will
• 0:45
  affect
• 0:45
  Amazon
• 0:46
  Web
• 0:46
  Services,
• 0:47
  retail,
• 0:47
  prime
• 0:47
  video
• 0:48
  and
• 0:48
  human
• 0:48
  resources
• 0:49
  units,
• 0:50
  though
• 0:50
  the
• 0:50
  full
• 0:50
  scope
• 0:51
  does
• 0:51
  still
• 0:51
  remain
• 0:51
  unclear.
• 0:52
  CEO
• 0:52
  Andy
• 0:52
  Jassy
• 0:53
  told
• 0:53
  analysts
• 0:53
  during
• 0:54
  the
• 0:54
  company's
• 0:54
  Q3
• 0:54
  earnings
• 0:55
  call
• 0:55
  that
• 0:55
  the
• 0:56
  reduction
• 0:56
  was,
• 0:56
  quote,
• 0:56
  not
• 0:57
  really
• 0:57
  financially
• 0:58
  driven.
• 0:58
  And
• 0:58
  it's
• 0:58
  not
• 0:58
  even
• 0:59
  really
• 0:59
  a
• 1:00
  I
• 1:00
  driven.
• 1:01
  Rather,
• 1:02
  it's
• 1:02
  culture,
• 1:02
  end
• 1:03
  quote.
• 1:03
  Explaining
• 1:03
  that
• 1:04
  you,
• 1:04
  quote,
• 1:04
  end
• 1:04
  up
• 1:05
  with
• 1:05
  a
• 1:05
  lot
• 1:05
  more
• 1:05
  people
• 1:06
  than
• 1:06
  you
• 1:06
  had
• 1:06
  before
• 1:07
  and
• 1:07
  you
• 1:07
  end
• 1:07
  up
• 1:08
  with
• 1:08
  a
• 1:08
  lot
• 1:08
  more
• 1:08
  layers.
• 1:08
  Oh
• 1:09
  my
• 1:09
  God,
• 1:09
  this
• 1:09
  is
• 1:09
  going
• 1:09
  to
• 1:09
  be
• 1:10
  a
• 1:10
  field
• 1:10
  day
• 1:10
  for
• 1:10
  you,
• 1:10
  Jen.
• 1:11
  And
• 1:11
  quote,
• 1:11
  the
• 1:12
  30,000
• 1:12
  total
• 1:13
  job
• 1:13
  cuts
• 1:13
  would
• 1:13
  represent
• 1:14
  nearly
• 1:14
  10%
• 1:15
  of
• 1:15
  Amazon's
• 1:15
  corporate
• 1:16
  workforce,
• 1:16
  but
• 1:17
  only
• 1:17
  a
• 1:17
  small
• 1:17
  portion
• 1:18
  of
• 1:18
  the
• 1:18
  company's
• 1:19
  1.58
• 1:20
  million
• 1:20
  total
• 1:21
  employees.
• 1:21
  I
• 1:21
  had
• 1:21
  no
• 1:21
  idea
• 1:22
  they
• 1:22
  had
• 1:22
  that
• 1:22
  many
• 1:22
  employees,
• 1:23
  with
• 1:23
  the
• 1:23
  majority
• 1:23
  working,
• 1:24
  of
• 1:24
  course,
• 1:24
  in
• 1:24
  fulfillment
• 1:25
  centers
• 1:25
  and
• 1:25
  warehouses.
• 1:26
  This
• 1:27
  would
• 1:27
  be
• 1:27
  the
• 1:27
  largest
• 1:28
  layoff
• 1:28
  in
• 1:28
  Amazon's
• 1:29
  three
• 1:29
  decade
• 1:30
  history,
• 1:31
  surpassing
• 1:31
  the
• 1:32
  approximately
• 1:32
  27,000
• 1:33
  jobs
• 1:34
  trimmed
• 1:34
  in
• 1:34
  2022.
• 1:36
  Jen,
• 1:37
  Andy
• 1:38
  Jassy
• 1:38
  says
• 1:39
  this
• 1:39
  is
• 1:40
  all
• 1:40
  about
• 1:40
  culture
• 1:40
  and
• 1:41
  bureaucracy
• 1:41
  and
• 1:42
  not
• 1:42
  AI
• 1:42
  or
• 1:42
  finances.
• 1:43
  Do
• 1:43
  you
• 1:44
  buy
• 1:44
  that
• 1:44
  explanation?
• 1:45
  And
• 1:46
  also
• 1:46
  here's
• 1:46
  the
• 1:46
  second
• 1:47
  question.
• 1:48
  How
• 1:48
  should
• 1:48
  the
• 1:48
  broader
• 1:49
  industry
• 1:49
  examine
• 1:50
  this
• 1:50
  plan
• 1:51
  and
• 1:51
  what
• 1:51
  action
• 1:51
  should
• 1:52
  they
• 1:52
  be
• 1:52
  thinking
• 1:52
  about
• 1:52
  taking?
• 1:53
  Okay,
• 1:54
  so
• 1:54
  first
• 1:54
  of
• 1:55
  all,
• 1:55
  I
• 1:55
  think
• 1:55
  between
• 1:55
  the
• 1:56
  two
• 1:56
  cuts
• 1:56
  since
• 1:57
  October,
• 1:57
  there's
• 1:58
  30,000
• 1:58
  jobs.
• 1:59
  Ish.
• 2:00
  Yeah,
• 2:00
  right.
• 2:00
  So
• 2:00
  I
• 2:00
  just
• 2:01
  take
• 2:01
  a
• 2:01
  minute
• 2:02
  and
• 2:02
  say
• 2:03
  that's
• 2:03
  never
• 2:03
  to
• 2:04
  be
• 2:04
  taken
• 2:04
  lightly.
• 2:04
  I
• 2:05
  feel
• 2:05
  for
• 2:05
  those
• 2:05
  affected,
• 2:06
  that's
• 2:06
  really
• 2:06
  hard
• 2:07
  stuff.
• 2:07
  Right?
• 2:08
  Headlines
• 2:09
  every
• 2:09
  single
• 2:10
  day,
• 2:10
  corporate
• 2:11
  layoff.
• 2:11
  So
• 2:11
  I
• 2:11
  want
• 2:11
  to
• 2:12
  just
• 2:12
  take
• 2:12
  a
• 2:12
  moment
• 2:12
  and
• 2:13
  play
• 2:13
  on
• 2:13
  the
• 2:14
  human
• 2:14
  aspect
• 2:14
  of
• 2:14
  it.
• 2:15
  Like
• 2:15
  that
• 2:15
  is
• 2:16
  very
• 2:16
  hard.
• 2:16
  Now,
• 2:17
  to
• 2:17
  answer
• 2:17
  your
• 2:17
  question,
• 2:18
  am
• 2:18
  I
• 2:19
  buying
• 2:19
  the
• 2:19
  explanation
• 2:20
  here?
• 2:21
  I
• 2:22
  can
• 2:22
  only
• 2:22
  hope
• 2:22
  that
• 2:23
  Andy
• 2:23
  honestly
• 2:24
  sees
• 2:24
  bureaucracy
• 2:25
  and
• 2:25
  these
• 2:25
  quote
• 2:25
  unquote
• 2:26
  layers
• 2:26
  that
• 2:27
  have
• 2:27
  been
• 2:27
  created
• 2:27
  as
• 2:27
  a
• 2:28
  real
• 2:28
  issue,
• 2:28
  because
• 2:28
  I
• 2:29
  do.
• 2:30
  I
• 2:30
  believe
• 2:30
  that
• 2:31
  is
• 2:31
  a
• 2:31
  huge
• 2:31
  issue.
• 2:32
  And
• 2:32
  I
• 2:32
  think
• 2:32
  anyone
• 2:33
  in
• 2:33
  corporate
• 2:33
  retail
• 2:34
  at
• 2:34
  a
• 2:34
  leadership
• 2:35
  level
• 2:35
  feels
• 2:36
  frustrated
• 2:37
  by
• 2:37
  this
• 2:37
  like
• 2:38
  additional
• 2:38
  bureaucracy.
• 2:39
  17
• 2:39
  layers
• 2:40
  of
• 2:40
  approval.
• 2:41
  I'm
• 2:41
  at
• 2:42
  a
• 2:42
  senior
• 2:42
  director
• 2:42
  role,
• 2:43
  VP
• 2:43
  level
• 2:44
  role.
• 2:44
  We
• 2:44
  talk
• 2:45
  to
• 2:45
  these
• 2:45
  executives
• 2:46
  every
• 2:46
  day
• 2:47
  on
• 2:47
  our
• 2:47
  team
• 2:48
  and
• 2:48
  they
• 2:48
  feel
• 2:49
  like
• 2:49
  they
• 2:49
  still
• 2:49
  don't
• 2:49
  get
• 2:50
  to
• 2:50
  own
• 2:50
  their
• 2:50
  business
• 2:51
  like
• 2:51
  they
• 2:51
  used
• 2:51
  to.
• 2:52
  Right.
• 2:52
  Like
• 2:52
  I've
• 2:52
  been.
• 2:53
  Business
• 2:53
  has
• 2:53
  changed.
• 2:54
  Right.
• 2:55
  And
• 2:55
  it
• 2:55
  sounds
• 2:55
  like
• 2:55
  you
• 2:56
  were
• 2:56
  there.
• 2:56
  Right.
• 2:56
  So
• 2:57
  I'll
• 2:57
  never
• 2:57
  go
• 2:57
  back
• 2:57
  for
• 2:58
  that
• 2:58
  reason,
• 2:58
  actually,
• 2:58
  because
• 2:58
  I
• 2:59
  have
• 2:59
  a
• 2:59
  lot
• 2:59
  more
• 2:59
  autonomy
• 2:59
  in
• 3:00
  what
• 3:00
  I
• 3:00
  do
• 3:00
  now.
• 3:01
  Yeah.
• 3:01
  And
• 3:01
  I
• 3:02
  think
• 3:02
  we
• 3:02
  see.
• 3:03
  And
• 3:03
  this
• 3:03
  is
• 3:03
  sort
• 3:03
  of
• 3:03
  a
• 3:04
  side
• 3:04
  note
• 3:04
  and
• 3:04
  then
• 3:04
  I'll
• 3:04
  get
• 3:04
  back
• 3:04
  to
• 3:05
  answering
• 3:05
  your
• 3:05
  question.
• 3:05
  But
• 3:06
  we
• 3:06
  see
• 3:06
  we
• 3:06
  also
• 3:07
  work
• 3:07
  with
• 3:07
  manufacturing
• 3:08
  and
• 3:08
  distribution
• 3:08
  that
• 3:08
  is
• 3:09
  private
• 3:09
  equity
• 3:09
  backed.
• 3:10
  So
• 3:10
  they're
• 3:10
  like
• 3:10
  the
• 3:11
  small
• 3:11
  to
• 3:11
  midsize
• 3:12
  growing
• 3:13
  when
• 3:13
  PE
• 3:14
  steps
• 3:15
  in.
• 3:15
  And
• 3:15
  I
• 3:15
  know
• 3:15
  not
• 3:15
  everybody
• 3:16
  loves
• 3:16
  private
• 3:16
  equity,
• 3:17
  but
• 3:17
  when
• 3:17
  PE
• 3:18
  steps
• 3:18
  in,
• 3:18
  they
• 3:18
  do
• 3:19
  trim
• 3:19
  the
• 3:19
  fat.
• 3:19
  They
• 3:20
  minimize
• 3:21
  the
• 3:21
  layers.
• 3:21
  And
• 3:21
  they
• 3:21
  say,
• 3:21
  you
• 3:22
  own
• 3:22
  your
• 3:22
  business
• 3:22
  and
• 3:22
  here's
• 3:23
  how,
• 3:23
  how
• 3:23
  we
• 3:23
  grow.
• 3:24
  And
• 3:24
  some
• 3:24
  of
• 3:25
  the
• 3:25
  leaders
• 3:25
  that
• 3:25
  step
• 3:25
  out
• 3:26
  of
• 3:26
  corporate
• 3:26
  retail
• 3:27
  and
• 3:27
  into
• 3:27
  those
• 3:27
  more
• 3:28
  PE
• 3:28
  backed
• 3:28
  environments,
• 3:29
  they
• 3:29
  thrive
• 3:30
  because
• 3:30
  of
• 3:30
  the
• 3:30
  autonomy.
• 3:31
  There's
• 3:31
  pressure,
• 3:32
  but
• 3:32
  there's
• 3:32
  autonomy.
• 3:33
  I've
• 3:33
  never
• 3:33
  thought
• 3:34
  about
• 3:34
  that
• 3:34
  actually,
• 3:34
  Jen,
• 3:35
  that's
• 3:35
  really,
• 3:35
  that's
• 3:35
  really
• 3:36
  interesting,
• 3:36
  the
• 3:36
  dichotomy
• 3:37
  between
• 3:37
  private
• 3:37
  equity.
• 3:38
  Which
• 3:38
  makes
• 3:38
  sense.
• 3:38
  Yeah.
• 3:38
  Cause
• 3:38
  they're
• 3:39
  going
• 3:39
  to
• 3:39
  trim
• 3:39
  everybody
• 3:39
  out
• 3:40
  and
• 3:40
  you
• 3:40
  just
• 3:40
  got
• 3:40
  to
• 3:40
  own
• 3:40
  it
• 3:41
  and
• 3:41
  get
• 3:41
  it
• 3:41
  done.
• 3:41
  And
• 3:41
  if
• 3:41
  you
• 3:42
  don't,
• 3:42
  you're
• 3:42
  out
• 3:42
  probably.
• 3:42
  Right,
• 3:43
  Right.
• 3:44
  And
• 3:44
  then.
• 3:44
  But
• 3:44
  if
• 3:44
  you
• 3:44
  are
• 3:45
  owning
• 3:45
  it
• 3:45
  and
• 3:45
  you're
• 3:45
  getting
• 3:46
  results,
• 3:46
  they
• 3:46
  give
• 3:46
  you
• 3:47
  even
• 3:47
  more
• 3:47
  ownership.
• 3:47
  Like,
• 3:48
  great,
• 3:48
  just
• 3:48
  send
• 3:49
  me
• 3:49
  a
• 3:49
  text
• 3:49
  before
• 3:49
  that
• 3:50
  approval.
• 3:50
  Instead
• 3:50
  of.
• 3:50
  In
• 3:51
  today's
• 3:51
  retail
• 3:52
  corporate
• 3:52
  America,
• 3:53
  you
• 3:53
  have
• 3:53
  to
• 3:53
  make
• 3:53
  17
• 3:54
  slideshows
• 3:55
  and
• 3:55
  change
• 3:55
  the
• 3:56
  borders
• 3:56
  six
• 3:56
  times
• 3:57
  right.
• 3:57
  Before
• 3:58
  you
• 3:58
  can
• 3:58
  get
• 3:59
  that
• 3:59
  approved.
• 3:59
  So
• 4:00
  anyways,
• 4:01
  to
• 4:01
  go
• 4:01
  back
• 4:02
  to
• 4:02
  this.
• 4:02
  Am
• 4:02
  I
• 4:02
  buying
• 4:02
  the
• 4:03
  explanation?
• 4:04
  I
• 4:04
  mean,
• 4:04
  look,
• 4:04
  I
• 4:05
  think
• 4:05
  both
• 4:05
  can
• 4:05
  be
• 4:05
  true.
• 4:06
  I
• 4:06
  think
• 4:07
  hopefully
• 4:08
  again,
• 4:08
  I
• 4:08
  very
• 4:09
  much
• 4:09
  hope
• 4:09
  that
• 4:09
  he
• 4:09
  sees
• 4:10
  this
• 4:10
  as
• 4:10
  an
• 4:10
  issue
• 4:10
  and
• 4:11
  he's
• 4:11
  like,
• 4:11
  look,
• 4:11
  let's
• 4:11
  try
• 4:12
  to
• 4:12
  minimize
• 4:13
  the
• 4:13
  layers
• 4:13
  in
• 4:13
  bureaucracy
• 4:14
  and
• 4:14
  let
• 4:14
  our
• 4:14
  team
• 4:15
  do
• 4:15
  their
• 4:15
  work.
• 4:16
  But
• 4:17
  at
• 4:17
  the
• 4:17
  same
• 4:17
  time,
• 4:18
  of
• 4:18
  course
• 4:18
  there's
• 4:18
  a
• 4:19
  financial
• 4:19
  impact
• 4:19
  here.
• 4:20
  I
• 4:20
  mean,
• 4:20
  when
• 4:20
  you
• 4:20
  trim
• 4:21
  16,000
• 4:22
  jobs,
• 4:23
  there's
• 4:23
  definitely
• 4:24
  a
• 4:24
  financial
• 4:24
  impact.
• 4:25
  And
• 4:25
  of
• 4:25
  course,
• 4:26
  AI,
• 4:27
  when
• 4:27
  done
• 4:27
  right,
• 4:27
  allows
• 4:28
  strategic
• 4:28
  talent
• 4:29
  to
• 4:29
  do
• 4:29
  so
• 4:29
  much
• 4:29
  more
• 4:29
  with
• 4:30
  less
• 4:30
  headcount.
• 4:30
  So
• 4:31
  I
• 4:31
  think
• 4:31
  AI
• 4:31
  enables
• 4:32
  some
• 4:32
  of
• 4:32
  them,
• 4:33
  some
• 4:34
  of
• 4:34
  these
• 4:34
  jobs
• 4:34
  to
• 4:34
  be
• 4:35
  cut
• 4:35
  and
• 4:37
  the
• 4:37
  work
• 4:37
  to
• 4:38
  go
• 4:38
  on.
• 4:40
  Would
• 4:40
  I.
• 4:41
  Here's
• 4:41
  the
• 4:41
  second
• 4:41
  part
• 4:41
  of
• 4:41
  your
• 4:42
  question.
• 4:42
  Would
• 4:42
  I
• 4:43
  suggest
• 4:44
  that
• 4:44
  the
• 4:44
  broader
• 4:44
  industry
• 4:45
  take
• 4:45
  note?
• 4:46
  Um,
• 4:46
  I
• 4:46
  don't
• 4:47
  know
• 4:47
  if
• 4:47
  people
• 4:47
  are
• 4:47
  going
• 4:48
  to
• 4:48
  like
• 4:48
  my
• 4:48
  answer
• 4:48
  here,
• 4:48
  Chris,
• 4:49
  but
• 4:49
  we're
• 4:50
  going
• 4:50
  to
• 4:50
  Be
• 4:50
  honest
• 4:50
  here
• 4:50
  on
• 4:50
  the
• 4:51
  Omni
• 4:51
  Talk.
• 4:51
  Yeah,
• 4:52
  we
• 4:52
  a
• 4:52
  hundred
• 4:52
  percent
• 4:52
  are
• 4:53
  going
• 4:53
  to
• 4:53
  be
• 4:53
  frank.
• 4:54
  Yeah.
• 4:55
  So
• 4:55
  I,
• 4:55
  I
• 4:55
  just
• 4:56
  would
• 4:56
  truthfully
• 4:56
  say
• 4:57
  I
• 4:57
  think
• 4:57
  most
• 4:57
  organizations
• 4:58
  could
• 4:58
  cut
• 4:59
  10%
• 4:59
  of
• 4:59
  their
• 4:59
  corporate
• 5:00
  teams
• 5:00
  and
• 5:01
  be
• 5:01
  more
• 5:01
  effective,
• 5:02
  more
• 5:02
  efficient.
• 5:03
  As
• 5:03
  long
• 5:03
  as
• 5:03
  it's
• 5:03
  done
• 5:04
  really
• 5:04
  well.
• 5:05
  I
• 5:05
  think
• 5:05
  it's
• 5:05
  good
• 5:05
  business.
• 5:06
  In
• 5:06
  some
• 5:06
  ways
• 5:06
  we're
• 5:07
  not
• 5:07
  the
• 5:07
  same
• 5:08
  business
• 5:08
  we
• 5:08
  were
• 5:09
  10
• 5:09
  years
• 5:09
  ago.
• 5:09
  We
• 5:10
  shouldn't
• 5:10
  have
• 5:10
  the
• 5:10
  same
• 5:11
  size
• 5:11
  teams
• 5:12
  we
• 5:12
  had
• 5:12
  10
• 5:12
  years
• 5:12
  ago.
• 5:13
  I
• 5:13
  think
• 5:13
  it
• 5:13
  just
• 5:13
  makes
• 5:14
  sense.
• 5:16
  What
• 5:16
  I've
• 5:16
  seen
• 5:17
  that
• 5:17
  has
• 5:17
  gone
• 5:17
  wrong
• 5:18
  is
• 5:18
  some
• 5:19
  of
• 5:19
  these
• 5:19
  organizations
• 5:21
  making
• 5:21
  these
• 5:21
  types
• 5:21
  of
• 5:22
  cuts
• 5:24
  and
• 5:24
  saying
• 5:25
  hey,
• 5:25
  AI
• 5:25
  can
• 5:26
  help.
• 5:27
  But
• 5:27
  instead
• 5:28
  of
• 5:28
  actually
• 5:29
  doing
• 5:29
  the
• 5:29
  work
• 5:30
  to
• 5:30
  create
• 5:31
  better
• 5:31
  budgets,
• 5:32
  better
• 5:32
  support,
• 5:33
  better
• 5:33
  tech,
• 5:34
  they're
• 5:34
  giving
• 5:34
  them
• 5:34
  like
• 5:35
  half
• 5:35
  baked
• 5:35
  tech.
• 5:36
  Here's
• 5:36
  a
• 5:37
  chat
• 5:37
  GPT
• 5:39
  and
• 5:39
  now
• 5:39
  can
• 5:39
  you
• 5:40
  do
• 5:40
  six
• 5:40
  jobs?
• 5:40
  Because
• 5:41
  we
• 5:41
  just
• 5:41
  cut
• 5:41
  the
• 5:41
  five
• 5:42
  around
• 5:42
  you
• 5:42
  and
• 5:43
  that's
• 5:43
  going
• 5:43
  to
• 5:43
  burn
• 5:43
  out
• 5:44
  top
• 5:44
  talent
• 5:44
  fast.
• 5:45
  Right.
• 5:45
  So
• 5:45
  I
• 5:45
  think,
• 5:45
  I
• 5:46
  mean
• 5:46
  it
• 5:46
  has
• 5:46
  to
• 5:46
  be
• 5:46
  done
• 5:47
  really
• 5:47
  well.
• 5:47
  I'm
• 5:47
  not
• 5:48
  sitting
• 5:48
  here
• 5:48
  saying
• 5:48
  I'm
• 5:49
  going
• 5:49
  to
• 5:49
  be
• 5:49
  the
• 5:49
  expert
• 5:50
  on
• 5:50
  how
• 5:50
  to
• 5:50
  do
• 5:50
  that,
• 5:51
  but
• 5:51
  I've
• 5:51
  seen
• 5:51
  it
• 5:51
  gone
• 5:52
  wrong
• 5:52
  when
• 5:53
  it's
• 5:53
  done
• 5:54
  incorrectly.
• 5:54
  But
• 5:55
  overall
• 5:55
  I,
• 5:56
  I'm
• 5:56
  a
• 5:56
  fan
• 5:57
  of
• 5:57
  trimming
• 5:57
  the
• 5:57
  fat
• 5:58
  at
• 5:58
  the,
• 5:58
  on
• 5:58
  the
• 5:58
  corporate
• 5:59
  teams
• 5:59
  and,
• 6:00
  and
• 6:00
  just
• 6:00
  hiring
• 6:00
  better
• 6:01
  A
• 6:01
  players
• 6:01
  for
• 6:01
  the
• 6:02
  roles
• 6:02
  that
• 6:02
  you
• 6:02
  keep.
• 6:03
  That's
• 6:03
  really
• 6:03
  interesting
• 6:04
  too.
• 6:04
  I
• 6:04
  didn't
• 6:04
  expect
• 6:04
  to
• 6:04
  go
• 6:05
  in
• 6:05
  that
• 6:05
  direction.
• 6:05
  It's
• 6:05
  funny
• 6:06
  because
• 6:06
  it's
• 6:06
  timely.
• 6:06
  I'm
• 6:06
  having
• 6:06
  a
• 6:07
  cop,
• 6:07
  I'm
• 6:07
  doing
• 6:07
  a
• 6:07
  recording
• 6:08
  a
• 6:08
  podcast
• 6:08
  with
• 6:08
  Experian
• 6:09
  Technologies
• 6:09
  on
• 6:10
  Monday
• 6:10
  and
• 6:10
  that's
• 6:11
  one
• 6:11
  of
• 6:11
  the
• 6:11
  questions
• 6:11
  I'm
• 6:12
  going
• 6:12
  to
• 6:12
  ask
• 6:12
  them
• 6:12
  is
• 6:12
  like,
• 6:12
  how
• 6:13
  do
• 6:13
  you
• 6:13
  actually
• 6:13
  implement
• 6:14
  AI
• 6:14
  through
• 6:15
  for
• 6:15
  the
• 6:15
  purpose
• 6:15
  of
• 6:15
  workplace
• 6:16
  efficiency?
• 6:17
  And
• 6:17
  when
• 6:17
  you
• 6:17
  put
• 6:18
  it
• 6:18
  in
• 6:18
  the
• 6:18
  context
• 6:18
  of
• 6:18
  like
• 6:19
  how
• 6:19
  do
• 6:19
  you
• 6:19
  think
• 6:19
  about
• 6:19
  your
• 6:19
  organizational
• 6:20
  design?
• 6:20
  I
• 6:21
  think
• 6:21
  that's
• 6:22
  a
• 6:22
  really
• 6:22
  great
• 6:22
  point
• 6:22
  you're
• 6:23
  making
• 6:23
  Jen,
• 6:23
  is
• 6:23
  like
• 6:24
  I
• 6:24
  would
• 6:24
  probably
• 6:25
  experiment
• 6:25
  with
• 6:25
  what
• 6:26
  the
• 6:26
  right
• 6:26
  answers
• 6:27
  are
• 6:27
  for
• 6:27
  workplace
• 6:27
  efficiency
• 6:28
  before
• 6:28
  I
• 6:28
  just
• 6:28
  go
• 6:29
  and
• 6:29
  make
• 6:29
  cuts
• 6:29
  on
• 6:29
  the
• 6:30
  idea
• 6:30
  that
• 6:30
  AI
• 6:31
  can
• 6:31
  get
• 6:31
  me
• 6:31
  to
• 6:31
  the
• 6:31
  place
• 6:32
  I
• 6:32
  want
• 6:32
  to
• 6:32
  be.
• 6:33
  And
• 6:33
  in
• 6:33
  general
• 6:33
  there's
• 6:34
  probably
• 6:34
  just
• 6:34
  as
• 6:35
  what
• 6:35
  I
• 6:35
  heard
• 6:35
  you
• 6:35
  say,
• 6:36
  in
• 6:36
  general
• 6:36
  there's
• 6:37
  probably
• 6:37
  just
• 6:37
  ways
• 6:38
  to
• 6:38
  trim
• 6:38
  the
• 6:38
  fat
• 6:38
  in
• 6:39
  the
• 6:39
  organization
• 6:39
  too.
• 6:40
  So
• 6:40
  I'm
• 6:40
  glad
• 6:40
  you
• 6:40
  came
• 6:41
  back
• 6:41
  around
• 6:41
  on
• 6:41
  that
• 6:41
  because
• 6:41
  I
• 6:41
  was
• 6:42
  going
• 6:42
  to,
• 6:42
  I
• 6:42
  was
• 6:42
  going
• 6:42
  to
• 6:42
  ask
• 6:43
  you
• 6:43
  that
• 6:43
  but
• 6:43
  I
• 6:43
  mean
• 6:44
  for
• 6:44
  me
• 6:44
  I,
• 6:44
  I,
• 6:45
  I
• 6:45
  fundamentally
• 6:45
  agree
• 6:46
  with
• 6:46
  everything
• 6:46
  you
• 6:47
  said.
• 6:47
  I
• 6:47
  think
• 6:48
  the
• 6:48
  way
• 6:48
  I'd
• 6:48
  sum
• 6:49
  it
• 6:49
  up
• 6:49
  from
• 6:49
  my
• 6:49
  perspective
• 6:50
  in
• 6:50
  my
• 6:50
  language
• 6:50
  is
• 6:50
  like,
• 6:51
  I
• 6:51
  think
• 6:51
  it's
• 6:52
  just
• 6:52
  good
• 6:52
  business
• 6:52
  and
• 6:53
  does
• 6:53
  it
• 6:53
  have
• 6:53
  to
• 6:54
  do
• 6:54
  with
• 6:54
  AI
• 6:54
  or
• 6:54
  does
• 6:55
  it
• 6:55
  not
• 6:55
  Like
• 6:56
  I
• 6:56
  don't
• 6:56
  think
• 6:56
  that
• 6:56
  question
• 6:57
  really
• 6:57
  matters.
• 6:58
  It's
• 6:58
  kind
• 6:58
  of
• 6:58
  a,
• 6:58
  it's
• 6:59
  kind
• 6:59
  of
• 6:59
  a
• 6:59
  moot
• 6:59
  point
• 6:59
  at
• 6:59
  the
• 7:00
  end
• 7:00
  of
• 7:00
  the
• 7:00
  day.
• 7:01
  And
• 7:01
  at
• 7:01
  the
• 7:01
  end
• 7:01
  of
• 7:02
  the
• 7:02
  day,
• 7:02
  you
• 7:02
  just
• 7:02
  always
• 7:02
  need
• 7:03
  to
• 7:03
  get
• 7:03
  in
• 7:03
  front
• 7:04
  of
• 7:04
  things
• 7:04
  and
• 7:04
  get
• 7:04
  leaner
• 7:05
  as
• 7:05
  much
• 7:05
  as
• 7:06
  you
• 7:06
  can.
• 7:06
  And
• 7:06
  so
• 7:06
  whether
• 7:07
  that's
• 7:07
  chewing
• 7:07
  the,
• 7:08
  or
• 7:08
  trimming
• 7:08
  the
• 7:08
  fat
• 7:09
  or
• 7:09
  employing
• 7:10
  AI,
• 7:10
  like
• 7:10
  it
• 7:10
  doesn't
• 7:11
  really
• 7:11
  matter.
• 7:11
  And
• 7:12
  so
• 7:12
  like,
• 7:12
  I
• 7:12
  think
• 7:12
  it's
• 7:12
  just
• 7:12
  good
• 7:13
  business.
• 7:13
  And
• 7:13
  I
• 7:13
  think
• 7:13
  to
• 7:13
  your
• 7:14
  point
• 7:14
  too,
• 7:15
  the
• 7:15
  smart
• 7:16
  retailers
• 7:16
  are
• 7:17
  looking
• 7:17
  at
• 7:17
  this
• 7:17
  announcement
• 7:18
  and
• 7:18
  going,
• 7:19
  huh,
• 7:19
  do
• 7:20
  I
• 7:20
  need
• 7:20
  to
• 7:20
  take
• 7:20
  a
• 7:20
  hard
• 7:21
  look
• 7:21
  at
• 7:21
  this
• 7:21
  in
• 7:21
  my
• 7:21
  organization?
• 7:23
  And
• 7:23
  my
• 7:23
  question
• 7:24
  for
• 7:24
  you
• 7:24
  though
• 7:24
  is
• 7:24
  like,
• 7:24
  how
• 7:24
  many,
• 7:25
  how
• 7:25
  many
• 7:25
  executives
• 7:26
  you
• 7:26
  think
• 7:26
  are
• 7:27
  doing
• 7:27
  that
• 7:27
  versus
• 7:28
  they're
• 7:28
  just
• 7:28
  like,
• 7:29
  this
• 7:29
  is
• 7:29
  a
• 7:29
  one
• 7:29
  off,
• 7:30
  Like
• 7:30
  I'm
• 7:30
  not
• 7:30
  going
• 7:30
  to
• 7:30
  pay
• 7:30
  attention
• 7:30
  to
• 7:31
  it.
• 7:31
  I'm
• 7:31
  just
• 7:31
  going
• 7:31
  to
• 7:31
  look
• 7:31
  at
• 7:31
  my
• 7:31
  organization,
• 7:32
  keep
• 7:32
  running
• 7:32
  it
• 7:32
  the
• 7:33
  same
• 7:33
  way.
• 7:33
  Or
• 7:33
  do
• 7:33
  you
• 7:33
  think
• 7:34
  most
• 7:34
  of
• 7:34
  the
• 7:34
  leaders
• 7:34
  generally
• 7:35
  are
• 7:35
  trying
• 7:35
  to
• 7:36
  look
• 7:36
  at
• 7:36
  this
• 7:36
  type
• 7:36
  of
• 7:36
  thing?
• 7:37
  Every
• 7:37
  single
• 7:38
  year,
• 7:39
  to
• 7:40
  my
• 7:40
  knowledge,
• 7:40
  in
• 7:41
  our
• 7:41
  clients
• 7:42
  and
• 7:42
  in
• 7:42
  our
• 7:42
  network,
• 7:43
  every
• 7:43
  single
• 7:44
  year
• 7:44
  we're
• 7:44
  looking
• 7:45
  at
• 7:45
  workplace
• 7:46
  efficiency
• 7:47
  and
• 7:47
  org
• 7:47
  charts.
• 7:49
  What
• 7:50
  I
• 7:50
  don't
• 7:50
  know.
• 7:51
  I
• 7:51
  know,
• 7:52
  you
• 7:52
  know,
• 7:52
  some
• 7:52
  people
• 7:52
  put
• 7:52
  it
• 7:53
  on
• 7:53
  hr.
• 7:53
  Like,
• 7:53
  hey,
• 7:54
  is
• 7:54
  HR
• 7:54
  working
• 7:55
  on
• 7:55
  this?
• 7:55
  Well,
• 7:55
  here's
• 7:56
  the
• 7:56
  deal.
• 7:56
  If
• 7:56
  we're
• 7:56
  talking
• 7:57
  about
• 7:57
  it
• 7:57
  being
• 7:57
  done
• 7:57
  well,
• 7:58
  you
• 7:59
  have
• 7:59
  to
• 7:59
  tell
• 7:59
  HR
• 8:00
  what
• 8:00
  you
• 8:00
  can
• 8:00
  and
• 8:01
  can't
• 8:01
  do
• 8:01
  without
• 8:02
  and
• 8:02
  where
• 8:02
  you
• 8:03
  could
• 8:03
  thrive.
• 8:03
  And
• 8:04
  hey,
• 8:04
  we
• 8:04
  can
• 8:04
  get
• 8:04
  rid
• 8:04
  of
• 8:05
  two
• 8:05
  headcount
• 8:06
  because
• 8:06
  I
• 8:07
  want
• 8:07
  to
• 8:07
  implement
• 8:07
  this
• 8:07
  tech
• 8:08
  to
• 8:08
  take
• 8:08
  over.
• 8:08
  Like
• 8:09
  there
• 8:09
  has
• 8:09
  to
• 8:09
  be
• 8:09
  again
• 8:10
  that
• 8:10
  plan.
• 8:10
  It's
• 8:11
  not
• 8:11
  just
• 8:11
  HR
• 8:12
  makes
• 8:12
  the
• 8:12
  decision
• 8:13
  and
• 8:13
  OPS
• 8:14
  has
• 8:14
  to
• 8:14
  deal
• 8:14
  with
• 8:14
  it
• 8:14
  or
• 8:15
  OPS
• 8:15
  makes
• 8:15
  the
• 8:15
  decision
• 8:15
  and
• 8:16
  tells
• 8:16
  HR
• 8:16
  there
• 8:17
  really
• 8:17
  needs
• 8:17
  to
• 8:17
  be
• 8:17
  a
• 8:17
  collaboration
• 8:18
  there
• 8:18
  for
• 8:18
  it
• 8:18
  to
• 8:19
  be
• 8:19
  done
• 8:19
  well.
• 8:20
  Right,
• 8:20
  and
• 8:20
  that,
• 8:20
  that
• 8:21
  goes
• 8:21
  back
• 8:21
  to
• 8:21
  your
• 8:21
  point
• 8:21
  about
• 8:22
  bureaucracy
• 8:22
  too
• 8:22
  because
• 8:23
  that
• 8:23
  becomes
• 8:23
  difficult
• 8:23
  as
• 8:24
  an
• 8:24
  executive
• 8:24
  too
• 8:24
  because
• 8:25
  how
• 8:25
  much
• 8:25
  of
• 8:25
  that
• 8:25
  do
• 8:26
  you
• 8:26
  actually
• 8:26
  own
• 8:27
  in
• 8:27
  terms
• 8:27
  of
• 8:27
  determining
• 8:28
  the
• 8:28
  design
• 8:29
  and
• 8:29
  creation
• 8:30
  of
• 8:30
  your
• 8:30
  organizational
• 8:31
  structure
• 8:31
  underneath
• 8:32
  you?
• 8:32
  So
• 8:32
  it's
• 8:32
  kind
• 8:32
  of
• 8:32
  like
• 8:33
  a
• 8:33
  chicken
• 8:33
  and
• 8:33
  the
• 8:33
  egg
• 8:34
  thing
• 8:34
  that
• 8:34
  you
• 8:34
  start
• 8:34
  to
• 8:34
  get
• 8:35
  into
• 8:35
  here
• 8:35
  if
• 8:35
  you're
• 8:35
  not
• 8:35
  careful
• 8:36
  as
• 8:36
  well.
• 8:37
  For
• 8:37
  sure.
• 8:37
  I
• 8:37
  mean,
• 8:38
  in
• 8:38
  my
• 8:38
  ideal
• 8:39
  situation,
• 8:39
  and
• 8:40
  unfortunately
• 8:40
  they
• 8:41
  don't
• 8:41
  always
• 8:41
  call
• 8:41
  me
• 8:41
  Chris.
• 8:42
  I
• 8:42
  don't
• 8:42
  know
• 8:42
  why
• 8:44
  they
• 8:44
  don't
• 8:44
  always
• 8:45
  call
• 8:45
  me
• 8:45
  either.
• 8:45
  Listen
• 8:46
  to
• 8:46
  me
• 8:46
  either,
• 8:46
  Jen.
• 8:47
  But
• 8:47
  in
• 8:48
  my
• 8:48
  ideal
• 8:48
  situation,
• 8:50
  you
• 8:50
  leave
• 8:50
  it
• 8:51
  up
• 8:51
  to
• 8:51
  the
• 8:51
  business
• 8:51
  leader,
• 8:52
  right?
• 8:52
  As
• 8:52
  much
• 8:53
  as
• 8:53
  possible
• 8:53
  you
• 8:53
  say,
• 8:54
  hey,
• 8:54
  here's
• 8:54
  what
• 8:54
  we
• 8:54
  need
• 8:55
  to
• 8:55
  hit.
• 8:55
  Here's
• 8:55
  the
• 8:55
  margins
• 8:56
  we
• 8:56
  need
• 8:56
  to
• 8:56
  be
• 8:56
  at,
• 8:56
  here's
• 8:57
  the
• 8:57
  revenue,
• 8:58
  here's
• 8:58
  the
• 8:58
  plan.
• 8:59
  Everyone
• 8:59
  has
• 8:59
  a
• 9:00
  budget,
• 9:00
  we're
• 9:00
  in
• 9:00
  retail
• 9:01
  we
• 9:01
  watch
• 9:01
  every
• 9:02
  dollar
• 9:03
  in
• 9:03
  that,
• 9:05
  let
• 9:05
  them
• 9:05
  figure
• 9:05
  out
• 9:05
  how
• 9:05
  to
• 9:06
  get
• 9:06
  there,
• 9:06
  but
• 9:06
  then
• 9:06
  it's
• 9:07
  on
• 9:07
  them
• 9:07
  if
• 9:07
  they
• 9:07
  don't.
• 9:08
  Right.
• 9:08
  If
• 9:08
  you
• 9:08
  decide
• 9:08
  to
• 9:09
  headcount
• 9:09
  is
• 9:09
  what
• 9:10
  you
• 9:10
  needed,
• 9:11
  but
• 9:11
  now
• 9:11
  you're
• 9:12
  not
• 9:12
  hitting
• 9:12
  plan,
• 9:14
  you
• 9:14
  know,
• 9:14
  bad
• 9:15
  plan,
• 9:15
  figure
• 9:15
  it
• 9:15
  out,
• 9:16
  go
• 9:16
  fix
• 9:16
  it.
• 9:17
  That's
• 9:17
  what
• 9:17
  I
• 9:17
  think.
• 9:18
  Yeah.
• 9:19
  And
• 9:19
  the
• 9:19
  other
• 9:19
  thing
• 9:19
  I've
• 9:20
  been
• 9:20
  thinking
• 9:20
  a
• 9:20
  lot
• 9:20
  about
• 9:20
  too,
• 9:20
  Sorry,
• 9:21
  I'm
• 9:21
  gonna
• 9:21
  go
• 9:21
  long
• 9:21
  here
• 9:21
  because
• 9:22
  I
• 9:22
  think
• 9:22
  this
• 9:22
  is
• 9:22
  a
• 9:22
  really
• 9:22
  important
• 9:23
  conversation.
• 9:23
  I
• 9:23
  think
• 9:24
  it's
• 9:24
  really
• 9:24
  important
• 9:24
  for
• 9:24
  all
• 9:24
  the
• 9:25
  executives
• 9:25
  out
• 9:25
  there
• 9:25
  to
• 9:25
  hear
• 9:25
  it
• 9:25
  too,
• 9:26
  is,
• 9:26
  you
• 9:27
  know,
• 9:27
  with
• 9:27
  AI,
• 9:27
  like
• 9:28
  I'm
• 9:28
  almost,
• 9:28
  I'm
• 9:29
  almost
• 9:29
  of
• 9:29
  the
• 9:29
  opinion
• 9:30
  that
• 9:30
  if
• 9:30
  I
• 9:30
  was
• 9:30
  leading
• 9:30
  a
• 9:31
  retail
• 9:31
  company,
• 9:32
  I
• 9:32
  would
• 9:32
  be
• 9:32
  going
• 9:32
  to
• 9:33
  my
• 9:33
  executives
• 9:33
  and
• 9:33
  saying,
• 9:34
  okay,
• 9:35
  you
• 9:35
  come
• 9:36
  back
• 9:36
  and
• 9:36
  tell
• 9:36
  me,
• 9:37
  because
• 9:38
  you've
• 9:38
  been
• 9:38
  around
• 9:38
  and
• 9:39
  exposed
• 9:39
  to
• 9:39
  AI
• 9:40
  for
• 9:40
  the
• 9:40
  last
• 9:40
  two
• 9:40
  years,
• 9:41
  where
• 9:41
  do
• 9:42
  you
• 9:42
  think
• 9:42
  it's
• 9:42
  applicable
• 9:42
  in
• 9:43
  your
• 9:43
  organization?
• 9:43
  And
• 9:44
  how
• 9:44
  much
• 9:44
  efficiency
• 9:45
  do
• 9:45
  you
• 9:45
  think
• 9:45
  you
• 9:46
  can
• 9:46
  get?
• 9:46
  And
• 9:47
  I
• 9:47
  do
• 9:47
  that
• 9:47
  for
• 9:47
  two
• 9:48
  reasons.
• 9:48
  One,
• 9:48
  because
• 9:48
  the
• 9:49
  exercise
• 9:49
  is
• 9:49
  going
• 9:49
  to
• 9:49
  be
• 9:50
  beneficial
• 9:50
  just
• 9:51
  in,
• 9:51
  in
• 9:51
  general
• 9:51
  to
• 9:52
  decide
• 9:52
  where
• 9:52
  and
• 9:53
  how
• 9:53
  you
• 9:53
  could
• 9:53
  strip
• 9:53
  things
• 9:54
  out.
• 9:54
  And
• 9:54
  then
• 9:55
  two,
• 9:55
  the
• 9:55
  other
• 9:55
  point
• 9:55
  for
• 9:56
  me
• 9:56
  as
• 9:56
  the
• 9:56
  leader,
• 9:56
  it
• 9:56
  tells
• 9:57
  me
• 9:57
  who's
• 9:58
  really
• 9:58
  equipped
• 9:58
  in
• 9:59
  having
• 9:59
  that
• 9:59
  conversation
• 10:00
  and
• 10:00
  who
• 10:00
  really
• 10:00
  understands
• 10:01
  what
• 10:01
  I
• 10:01
  can
• 10:02
  do.
• 10:02
  For
• 10:02
  me
• 10:03
  now
• 10:03
  as
• 10:03
  a
• 10:03
  CEO,
• 10:03
  I
• 10:04
  might
• 10:04
  need
• 10:04
  help
• 10:04
  to
• 10:04
  bring
• 10:04
  in
• 10:05
  to
• 10:05
  understand,
• 10:05
  engage
• 10:06
  that
• 10:06
  acumen,
• 10:07
  but
• 10:08
  that's
• 10:08
  the
• 10:08
  conversation.
• 10:09
  I
• 10:09
  don't
• 10:09
  know,
• 10:09
  what
• 10:09
  do
• 10:09
  you
• 10:10
  think
• 10:10
  of
• 10:10
  that
• 10:10
  approach,
• 10:10
  Jen?
• 10:10
  Because
• 10:11
  I
• 10:11
  think
• 10:11
  that
• 10:11
  that
• 10:12
  is
• 10:12
  something
• 10:12
  I
• 10:12
  would
• 10:12
  be
• 10:13
  thinking
• 10:13
  very
• 10:13
  hard
• 10:13
  about
• 10:14
  doing.
• 10:15
  100%
• 10:16
  we
• 10:16
  say
• 10:17
  all
• 10:17
  leaders
• 10:18
  in
• 10:18
  this
• 10:18
  industry
• 10:19
  are
• 10:19
  now
• 10:19
  tech
• 10:20
  leaders.
• 10:20
  I
• 10:20
  mean,
• 10:20
  we
• 10:21
  cannot
• 10:21
  have
• 10:21
  really
• 10:22
  strong
• 10:22
  operators
• 10:23
  that
• 10:23
  just
• 10:23
  like,
• 10:23
  oh,
• 10:24
  I
• 10:24
  don't,
• 10:24
  I
• 10:24
  don't
• 10:24
  dabble
• 10:25
  with
• 10:25
  that.
• 10:25
  It's
• 10:26
  just
• 10:26
  not,
• 10:26
  it's
• 10:27
  not
• 10:27
  the
• 10:27
  way
• 10:27
  you
• 10:27
  run
• 10:27
  business
• 10:27
  anymore.
• 10:28
  Right.
• 10:28
  So
• 10:29
  I
• 10:29
  would
• 10:29
  say
• 10:30
  100
• 10:31
  the
• 10:31
  best
• 10:31
  leaders
• 10:31
  in
• 10:32
  this
• 10:32
  industry
• 10:32
  and
• 10:33
  even
• 10:33
  things
• 10:33
  that
• 10:33
  our
• 10:33
  clients
• 10:34
  are
• 10:34
  looking
• 10:34
  for
• 10:34
  is,
• 10:35
  are
• 10:35
  they
• 10:36
  forward
• 10:36
  thinking,
• 10:36
  are
• 10:37
  they
• 10:37
  going
• 10:37
  to
• 10:37
  bring
• 10:37
  us
• 10:37
  tech
• 10:38
  solutions,
• 10:38
  Are
• 10:39
  they
• 10:39
  going
• 10:39
  to
• 10:39
  do
• 10:39
  the
• 10:40
  work?
• 10:40
  Right.
• 10:40
  Because
• 10:40
  there's
• 10:41
  not
• 10:41
  this
• 10:41
  one
• 10:42
  IT
• 10:42
  team
• 10:43
  that
• 10:43
  can
• 10:43
  assess
• 10:44
  every
• 10:44
  single
• 10:44
  AI
• 10:45
  solution
• 10:46
  for
• 10:46
  every
• 10:46
  single
• 10:47
  team.
• 10:47
  It's
• 10:48
  just
• 10:48
  too
• 10:48
  complex,
• 10:49
  right?
• 10:49
  It
• 10:49
  doesn't.
• 10:50
  And
• 10:50
  to
• 10:50
  be
• 10:50
  honest,
• 10:50
  if
• 10:51
  I'm
• 10:51
  owning
• 10:51
  the
• 10:51
  business,
• 10:52
  if
• 10:52
  I'm
• 10:52
  owning
• 10:53
  marketing,
• 10:54
  I
• 10:54
  don't
• 10:54
  want
• 10:54
  the
• 10:55
  IT
• 10:55
  team
• 10:55
  to
• 10:55
  tell
• 10:56
  me
• 10:56
  what
• 10:56
  I
• 10:56
  should
• 10:57
  explore.
• 10:57
  I
• 10:57
  want
• 10:57
  to
• 10:57
  go
• 10:58
  out
• 10:58
  there,
• 10:59
  explore
• 10:59
  the
• 10:59
  options
• 10:59
  and
• 11:00
  then
• 11:00
  bring
• 11:00
  back
• 11:00
  like,
• 11:00
  hey,
• 11:01
  IT
• 11:01
  team,
• 11:01
  I've
• 11:02
  heard
• 11:02
  about
• 11:02
  these
• 11:02
  three
• 11:03
  options
• 11:04
  that
• 11:04
  I'm
• 11:04
  really
• 11:05
  interested
• 11:05
  in.
• 11:05
  I've
• 11:06
  done
• 11:06
  these
• 11:06
  demos.
• 11:06
  I
• 11:06
  understand
• 11:07
  what
• 11:07
  they
• 11:07
  could
• 11:07
  do
• 11:07
  for
• 11:08
  us.
• 11:08
  Can
• 11:08
  you
• 11:08
  now
• 11:08
  explore
• 11:09
  Right.
• 11:09
  I
• 11:10
  think
• 11:10
  there's,
• 11:10
  I
• 11:11
  guess
• 11:11
  I
• 11:11
  would
• 11:11
  just
• 11:11
  say
• 11:11
  I
• 11:12
  agree
• 11:12
  with
• 11:12
  you
• 11:12
  100%
• 11:13
  and
• 11:13
  clients
• 11:14
  are
• 11:14
  definitely
• 11:15
  looking
• 11:15
  for
• 11:15
  that
• 11:15
  in
• 11:16
  leadership
• 11:16
  today.
• 11:16
  Yeah,
• 11:17
  yeah.
• 11:17
  And
• 11:17
  here's
• 11:18
  the
• 11:18
  goal
• 11:18
  that
• 11:18
  I'm
• 11:19
  putting
• 11:19
  to
• 11:19
  my
• 11:19
  work
• 11:20
  ultimately
• 11:20
  that
• 11:20
  we're
• 11:21
  all
• 11:21
  driving
• 11:21
  to
• 11:21
  and
• 11:22
  holding
• 11:22
  hands
• 11:22
  to
• 11:23
  get
• 11:23
  to.
• 11:23
  I
• 11:23
  think
• 11:23
  that's
• 11:24
  the
• 11:24
  other
• 11:24
  important
• 11:24
  thing.
• 11:25
  You've
• 11:25
  got
• 11:25
  to
• 11:25
  put
• 11:25
  your
• 11:25
  feet
• 11:26
  to
• 11:26
  the
• 11:26
  fire
• 11:27
  as
• 11:27
  a
• 11:27
  leader
• 11:27
  to
• 11:27
  say
• 11:28
  like
• 11:28
  at
• 11:28
  some
• 11:28
  point,
• 11:28
  like,
• 11:29
  here's
• 11:29
  what
• 11:29
  I'm
• 11:29
  going
• 11:29
  to
• 11:29
  get,
• 11:29
  here's
• 11:30
  what
• 11:30
  I'm
• 11:30
  going
• 11:30
  to
• 11:30
  get
• 11:30
  back
• 11:30
  for
• 11:30
  the
• 11:31
  organization.
• 11:31
  And
• 11:32
  it's
• 11:32
  going
• 11:32
  to
• 11:32
  take
• 11:32
  a
• 11:32
  lot
• 11:32
  of
• 11:32
  tough
• 11:33
  conversations
• 11:33
  as
• 11:33
  well
• 11:34
  along
• 11:34
  the
• 11:34
  way
• 11:34
  too.
• 11:35
  Both
• 11:35
  for.
• 11:36
  With
• 11:36
  the
• 11:36
  deciding
• 11:36
  the
• 11:37
  tech
• 11:37
  and
• 11:37
  ultimately
• 11:37
  the
• 11:38
  layout.
• 11:38
  The
• 11:39
  impact
• 11:39
  downstream
• 11:40
  to
• 11:40
  the
• 11:40
  workforce
• 11:41
  too
• 11:41
  over
• 11:41
  the
• 11:41
  years.
• 11:42
  That's
• 11:43
  right.
• 11:43
  The
• 11:43
  other
• 11:44
  thing
• 11:44
  I
• 11:44
  just
• 11:44
  want
• 11:44
  to,
• 11:44
  because
• 11:45
  I
• 11:45
  could
• 11:45
  get
• 11:45
  on
• 11:45
  a
• 11:45
  soapbox
• 11:46
  about
• 11:46
  this,
• 11:46
  I
• 11:46
  just
• 11:46
  want
• 11:47
  to
• 11:47
  share
• 11:47
  is
• 11:48
  the
• 11:48
  time
• 11:48
  is
• 11:48
  now
• 11:49
  to
• 11:49
  make
• 11:49
  sure
• 11:49
  you
• 11:49
  are
• 11:50
  bringing
• 11:50
  in
• 11:50
  the
• 11:51
  most
• 11:51
  strategic
• 11:52
  talent.
• 11:53
  If
• 11:53
  you
• 11:53
  have
• 11:53
  doers,
• 11:54
  and
• 11:54
  we
• 11:54
  have
• 11:54
  a
• 11:54
  lot
• 11:55
  of
• 11:55
  doers
• 11:55
  and
• 11:55
  leadership
• 11:56
  seats.
• 11:56
  It's
• 11:56
  just
• 11:56
  the
• 11:57
  way
• 11:57
  the
• 11:57
  industry
• 11:57
  has
• 11:58
  worked.
• 11:58
  Right.
• 11:59
  And
• 11:59
  they're
• 11:59
  probably
• 12:00
  fantastic
• 12:00
  at
• 12:01
  doing.
• 12:01
  But
• 12:02
  you
• 12:02
  can't
• 12:03
  run
• 12:03
  an
• 12:03
  organization
• 12:04
  or
• 12:04
  a
• 12:04
  successful
• 12:05
  team
• 12:05
  with
• 12:05
  AI
• 12:06
  if
• 12:06
  you
• 12:07
  are
• 12:07
  not
• 12:07
  strategic
• 12:09
  and
• 12:09
  truly
• 12:09
  strategic
• 12:10
  in
• 12:10
  the
• 12:10
  way
• 12:10
  you're
• 12:10
  going
• 12:10
  to
• 12:11
  use
• 12:11
  that
• 12:11
  AI
• 12:12
  because
• 12:12
  you
• 12:12
  do
• 12:12
  need
• 12:12
  to
• 12:13
  ask
• 12:13
  follow
• 12:13
  up
• 12:13
  questions.
• 12:14
  You
• 12:14
  do
• 12:14
  need
• 12:14
  to
• 12:14
  make
• 12:14
  sure
• 12:14
  it's
• 12:14
  not
• 12:15
  hallucinating.
• 12:15
  You
• 12:15
  do
• 12:16
  need
• 12:16
  to.
• 12:17
  There's
• 12:18
  just
• 12:18
  the
• 12:18
  way
• 12:19
  you
• 12:19
  drive
• 12:19
  AI.
• 12:19
  I
• 12:20
  would
• 12:20
  say
• 12:20
  matters.
• 12:21
  And
• 12:23
  if
• 12:23
  you
• 12:23
  put
• 12:23
  a
• 12:23
  C
• 12:24
  player
• 12:24
  in
• 12:24
  a
• 12:24
  seat
• 12:25
  with
• 12:25
  AI,
• 12:25
  you're
• 12:26
  going
• 12:26
  to
• 12:26
  get
• 12:27
  F
• 12:27
  results.
• 12:27
  That's
• 12:28
  my,
• 12:28
  that's
• 12:29
  my
• 12:29
  opinion.
• 12:29
  If
• 12:29
  you
• 12:30
  put
• 12:30
  an
• 12:30
  A
• 12:30
  player
• 12:31
  in
• 12:31
  a
• 12:31
  seat
• 12:31
  with
• 12:32
  the
• 12:32
  right
• 12:32
  AI,
• 12:33
  you're
• 12:33
  gonna
• 12:33
  get
• 12:34
  tremendous
• 12:35
  results
• 12:35
  and
• 12:36
  you're
• 12:36
  gonna
• 12:36
  see
• 12:36
  all
• 12:36
  of
• 12:36
  the
• 12:36
  benefits.
• 12:37
  But
• 12:37
  it
• 12:37
  doesn't
• 12:38
  replace
• 12:39
  people.
• 12:39
  It
• 12:39
  means
• 12:40
  your
• 12:40
  people
• 12:40
  should
• 12:40
  be
• 12:40
  more
• 12:41
  better,
• 12:42
  honestly,
• 12:42
  because
• 12:43
  you
• 12:43
  can
• 12:44
  do
• 12:44
  more
• 12:44
  with
• 12:44
  less
• 12:44
  in
• 12:45
  that
• 12:45
  way.
• 12:45
  Does
• 12:46
  that
• 12:46
  make
• 12:46
  sense?
• 12:46
  Yeah,
• 12:47
  it
• 12:47
  does.
• 12:47
  It's
• 12:47
  like
• 12:47
  we
• 12:48
  said
• 12:48
  on
• 12:48
  the
• 12:48
  show
• 12:48
  many
• 12:48
  times,
• 12:48
  it's
• 12:49
  a
• 12:49
  management
• 12:49
  tool
• 12:49
  first
• 12:50
  and
• 12:50
  foremost
• 12:51
  for
• 12:51
  better
• 12:51
  efficiency
• 12:52
  and
• 12:53
  re
• 12:53
  engineering
• 12:54
  processes
• 12:54
  and
• 12:54
  getting
• 12:55
  to
• 12:55
  places
• 12:55
  you
• 12:55
  never
• 12:56
  could
• 12:57
  as
• 12:57
  an
• 12:57
  organization
• 12:57
  too.
• 12:58
  That's
• 12:58
  the
• 12:58
  other
• 12:58
  inherent
• 12:59
  thing
• 12:59
  that
• 12:59
  I
• 12:59
  learned
• 12:59
  and
• 13:00
  have
• 13:00
  been
• 13:00
  thinking
• 13:00
  about
• 13:00
  ever
• 13:00
  since
• 13:01
  nrf.