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Amazon Accused of Rigging Ads to Boost Prices | Cheyenne News
North Carolina is suing Amazon alongside 21 other states and the FTC, accusing the tech giant of secretly manipulating its ad bidding system to inflate prices—potentially costing consumers over $20 billion since 2019. Internal documents reveal Amazon employees allegedly discussed raising prices while hoping advertisers wouldn’t notice. The lawsuit claims these hidden “shill” bids forced sellers to pay more, which they passed on to customers through higher prices on everyday items like groceries and clothes. Attorney General Jeff Jackson says Amazon knowingly exploited its platform to enrich…
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