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The Independent Coffee Shop Winning Against Starbucks
Lucas and Luna dive into how a single independent coffee shop in Portland, Oregon—Push x Pull—managed to grow to four locations without venture capital, while Starbucks closed 200 stores in the same city over the same period. They break down the specific strategies: owning the roast line, building a subscription roastery model, and creating a loyalty program that rewards daily visits without a app. Lucas explains the unit economics, including how the shop keeps coffee costs at $3 a cup while Starbucks charges $4.50, and the surprising role of local bakeries in reducing waste. Luna pushes back…
The skinny
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