Latest / RedTech daily podcast - Powered by AI / Radiodays Asia Highlights and Xperi's DTS AutoStage in Ireland's DAB+ Trial
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by AI.
- 0:03I'm Marguerite Clark.
- 0:05Today, we're diving into the latest headlines: Radiodays Asia will spotlight AI and podcast
- 0:11growth, and Xperi’s DTS AutoStage data signals a digital shift in Ireland’s D.A.B.
- 0:17plus trial.
- 0:19Radiodays Asia is set to return to Jakarta from September 1st to 3rd, marking a key event for
- 0:28radio, podcasting, and audio professionals across the Asia-Pacific region.
- 0:34The conference will feature sessions, workshops, and networking events focusing on
- 0:38the growing role of AI in audio, podcast revenue strategies, and youth engagement.
- 0:43The event aims to enhance regional connections and expand its reach into local markets,
- 0:48highlighting Southeast Asia's burgeoning audio sector and the prominence of digital listening
- 0:53platforms.
- 0:56Now let's turn our attention to Ireland, where Xperi's DTS AutoStage data is signaling a
- 1:02digital shift in the country's D.A.B.
- 1:04plus trial.
- 1:05Operating under the FáilteDAB banner, this trial is a technical and market test of digital
- 1:11radio in the Greater Leinster area.
- 1:14Launched in April 2025, the trial uses six transmission sites and carries nearly 30
- 1:20services.
- 1:21With most radio listening happening in cars, and all cars in Ireland equipped with D.A.B.
- 1:26plus since 2021, the trial's data shows a significant shift towards digital listening.
- 1:33According to Xperi, 29.6 percent of overall listening in DTS AutoStage-equipped vehicles is
- 1:39now to D.A.B.
- 1:40plus, with 90 percent of listeners switching to D.A.B.
- 1:44plus when both FM and D.A.B.
- 1:46plus versions are available.
- 1:49This indicates a strong potential for digital radio, driven by improved audio quality and
- 1:54user experience.
- 1:56The trial's second phase will expand its reach, covering more than 85 percent of Ireland's
- 2:01population, and continue to test the impact of digital radio on listener behavior.
- 2:07The findings may influence the future of digital radio in Ireland and beyond, as digital
- 2:12coverage and user experience continue to align.
- 2:15That's all for today's episode of the RedTech Daily Podcast, powered by AI.
- 2:21Be sure to visit our website at redtech.pro to read more about these stories and stay updated
- 2:26on the latest in the global radio broadcast and digital audio industries.
- 2:31I'm Marguerite Clark, thanks for tuning in, and we'll be back tomorrow with more news.