Latest / Omni Talk Retail / StrongPoint CEO Breaks Down In-Store Order Picking, Grocery Efficiency, and Store-Based Fulfillment | NRF 2026

Transcript

StrongPoint CEO Breaks Down In-Store Order Picking, Grocery Efficiency, and Store-Based Fulfillment | NRF 2026 · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back
• 0:01
  everyone.
• 0:02
  This
• 0:02
  is
• 0:02
  Omnitalk
• 0:03
  Retail.
• 0:03
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:04
  And
• 0:04
  I'm
• 0:04
  Chris
• 0:04
  Walton.
• 0:05
  And
• 0:05
  we're
• 0:05
  back
• 0:05
  again,
• 0:06
  day
• 0:06
  three
• 0:06
  of
• 0:07
  NRF
• 0:08
  here
• 0:08
  at
• 0:08
  the
• 0:08
  Javits
• 0:09
  Center.
• 0:09
  We
• 0:09
  are
• 0:10
  coming
• 0:10
  to
• 0:10
  you
• 0:10
  live
• 0:10
  from
• 0:11
  the
• 0:11
  fusion
• 0:11
  booth,
• 0:11
  number
• 0:12
  4921.
• 0:13
  And
• 0:14
  we
• 0:14
  have
• 0:14
  another
• 0:15
  guest
• 0:15
  for
• 0:16
  you.
• 0:16
  We
• 0:17
  are
• 0:17
  joined
• 0:17
  today
• 0:18
  by
• 0:18
  Jacob
• 0:19
  Traverbach,
• 0:20
  the
• 0:20
  CEO
• 0:20
  of
• 0:21
  strongpoint.
• 0:22
  Jacob,
• 0:22
  welcome
• 0:22
  to
• 0:22
  omnitalk.
• 0:23
  Thank
• 0:24
  you
• 0:24
  so
• 0:24
  much.
• 0:25
  Maybe
• 0:25
  let's
• 0:26
  start
• 0:26
  by
• 0:26
  having
• 0:26
  you
• 0:27
  give
• 0:27
  our
• 0:28
  audience
• 0:28
  a
• 0:29
  little
• 0:29
  bit
• 0:29
  of
• 0:29
  background
• 0:30
  on
• 0:32
  what
• 0:32
  strongpoint
• 0:33
  does
• 0:33
  and
• 0:33
  then
• 0:34
  kind
• 0:34
  of
• 0:34
  what
• 0:35
  you
• 0:35
  see
• 0:35
  in
• 0:35
  your
• 0:36
  oversee
• 0:36
  in
• 0:36
  your
• 0:36
  role
• 0:36
  as
• 0:37
  CEO.
• 0:38
  Okay,
• 0:38
  thank
• 0:39
  you.
• 0:39
  So
• 0:39
  yes,
• 0:39
  strongpoint,
• 0:40
  we
• 0:40
  are
• 0:40
  a
• 0:40
  retail
• 0:41
  technology
• 0:41
  company
• 0:42
  out
• 0:42
  of
• 0:42
  Scandinavia
• 0:43
  originally
• 0:44
  four
• 0:44
  years.
• 0:44
  This
• 0:45
  year
• 0:46
  we
• 0:47
  have
• 0:47
  a
• 0:47
  European
• 0:48
  presence,
• 0:49
  hopefully
• 0:49
  soon
• 0:49
  to
• 0:50
  make
• 0:50
  a
• 0:50
  US
• 0:50
  presence
• 0:51
  as
• 0:51
  well.
• 0:51
  Love
• 0:51
  to
• 0:52
  hear
• 0:52
  it.
• 0:52
  And
• 0:52
  what
• 0:53
  we're
• 0:53
  here
• 0:54
  to
• 0:54
  showcase
• 0:55
  at
• 0:55
  NRF
• 0:56
  with
• 0:56
  Fusion
• 0:56
  is
• 0:57
  our
• 0:57
  order
• 0:57
  picking
• 0:58
  solution.
• 0:58
  Okay.
• 0:59
  And
• 0:59
  there's
• 1:00
  a
• 1:00
  in
• 1:00
  store
• 1:00
  order
• 1:01
  picking
• 1:01
  solution
• 1:01
  specifically
• 1:02
  made
• 1:02
  for
• 1:02
  grocers.
• 1:04
  And
• 1:04
  we
• 1:04
  believe
• 1:04
  it's
• 1:04
  the
• 1:05
  world's
• 1:05
  best,
• 1:05
  the
• 1:06
  world's
• 1:06
  fastest
• 1:07
  solution.
• 1:09
  And
• 1:10
  you
• 1:10
  know,
• 1:10
  we're
• 1:10
  starting
• 1:10
  to
• 1:10
  get
• 1:10
  some
• 1:11
  quite
• 1:12
  good
• 1:12
  customer
• 1:12
  names
• 1:13
  in
• 1:13
  Europe,
• 1:13
  hopefully
• 1:14
  seeing
• 1:14
  that
• 1:14
  in
• 1:14
  the
• 1:15
  US
• 1:15
  as
• 1:15
  well.
• 1:16
  And
• 1:16
  I
• 1:16
  think,
• 1:17
  you
• 1:17
  know
• 1:17
  what's
• 1:17
  important
• 1:17
  for
• 1:18
  us
• 1:18
  to
• 1:18
  sort
• 1:18
  of
• 1:19
  get
• 1:19
  across.
• 1:19
  I
• 1:20
  mean,
• 1:20
  you
• 1:20
  know,
• 1:20
  how
• 1:21
  could
• 1:21
  it
• 1:21
  be
• 1:21
  that
• 1:21
  a
• 1:21
  Scandinavian
• 1:22
  based
• 1:22
  company
• 1:23
  has
• 1:23
  developed
• 1:23
  the
• 1:23
  most
• 1:23
  efficient
• 1:24
  order
• 1:25
  picking
• 1:25
  solution
• 1:25
  for
• 1:26
  grocers?
• 1:27
  I
• 1:27
  really
• 1:27
  think
• 1:28
  it
• 1:28
  has
• 1:28
  to
• 1:28
  do
• 1:28
  something
• 1:29
  about
• 1:29
  where
• 1:29
  we
• 1:29
  come
• 1:30
  from.
• 1:31
  You
• 1:31
  have
• 1:32
  to
• 1:32
  realize
• 1:32
  that,
• 1:32
  you
• 1:32
  know,
• 1:33
  if
• 1:33
  you're
• 1:33
  operating
• 1:33
  a
• 1:34
  grocery
• 1:34
  store
• 1:34
  in
• 1:35
  Scandinavia,
• 1:35
  you're
• 1:36
  paying
• 1:36
  30,
• 1:37
  $35
• 1:38
  per
• 1:38
  hour.
• 1:39
  Right.
• 1:39
  I
• 1:39
  don't
• 1:40
  think
• 1:40
  anywhere
• 1:40
  else
• 1:40
  in
• 1:40
  the
• 1:40
  world
• 1:40
  you're
• 1:41
  paying
• 1:41
  those.
• 1:41
  Not
• 1:41
  that
• 1:41
  we're
• 1:42
  aware
• 1:42
  of.
• 1:42
  No.
• 1:42
  That's
• 1:42
  a,
• 1:43
  that's
• 1:43
  a
• 1:43
  pretty
• 1:43
  high
• 1:44
  minimum
• 1:44
  wage.
• 1:45
  Yes.
• 1:45
  And
• 1:46
  so
• 1:46
  what
• 1:46
  that
• 1:46
  does
• 1:47
  is
• 1:47
  that
• 1:47
  it's
• 1:47
  automatically
• 1:48
  pushing
• 1:49
  us
• 1:49
  and
• 1:49
  our
• 1:50
  retail
• 1:51
  customers
• 1:51
  to
• 1:52
  be
• 1:52
  just
• 1:52
  very,
• 1:52
  very
• 1:52
  efficient.
• 1:53
  Yeah.
• 1:53
  So
• 1:54
  any
• 1:54
  kind
• 1:54
  of
• 1:54
  solution
• 1:54
  we
• 1:54
  put
• 1:54
  in
• 1:55
  just
• 1:55
  have
• 1:55
  to
• 1:56
  be
• 1:56
  super
• 1:56
  efficient.
• 1:57
  And
• 1:57
  so
• 1:58
  actually
• 1:59
  in
• 1:59
  back
• 1:59
  in
• 1:59
  2018,
• 2:00
  Strongpoint
• 2:01
  did
• 2:01
  an
• 2:01
  acquisition
• 2:02
  of
• 2:02
  a
• 2:02
  company
• 2:02
  that
• 2:03
  had
• 2:03
  developed
• 2:04
  that
• 2:04
  kind
• 2:04
  of
• 2:04
  solution.
• 2:05
  They
• 2:05
  didn't
• 2:05
  really
• 2:05
  realize
• 2:06
  themselves
• 2:06
  how
• 2:06
  good
• 2:07
  it
• 2:07
  was.
• 2:07
  Nice.
• 2:08
  We
• 2:08
  have
• 2:09
  continued
• 2:10
  to
• 2:10
  invest
• 2:10
  in
• 2:10
  that,
• 2:11
  making
• 2:11
  it
• 2:11
  cloud
• 2:11
  based,
• 2:12
  putting
• 2:13
  on
• 2:13
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  more
• 2:13
  features.
• 2:14
  And
• 2:15
  so
• 2:15
  that's
• 2:15
  why
• 2:15
  we're
• 2:16
  here,
• 2:16
  to
• 2:16
  showcase
• 2:17
  the
• 2:17
  world's
• 2:18
  best
• 2:18
  order
• 2:18
  picking
• 2:18
  solution
• 2:18
  for
• 2:19
  grocers.
• 2:19
  So
• 2:20
  Jacob,
• 2:20
  you
• 2:20
  mentioned,
• 2:20
  you
• 2:21
  mentioned
• 2:21
  the
• 2:21
  fundamental
• 2:22
  reason
• 2:22
  why,
• 2:22
  you
• 2:23
  know,
• 2:23
  you
• 2:23
  developed
• 2:24
  this
• 2:24
  solution
• 2:24
  particularly
• 2:25
  in
• 2:25
  Scandinavia,
• 2:26
  but
• 2:26
  now
• 2:26
  as
• 2:26
  you
• 2:26
  look
• 2:26
  to
• 2:26
  the
• 2:27
  US
• 2:27
  market,
• 2:28
  why
• 2:28
  is
• 2:28
  it
• 2:28
  so
• 2:29
  important
• 2:29
  to
• 2:29
  get
• 2:29
  this
• 2:30
  right
• 2:30
  through
• 2:30
  the
• 2:31
  technology,
• 2:31
  like
• 2:31
  what
• 2:32
  have
• 2:32
  you
• 2:32
  seen
• 2:32
  work
• 2:32
  and
• 2:32
  what
• 2:33
  have
• 2:33
  you
• 2:33
  seen
• 2:33
  doesn't
• 2:34
  work
• 2:34
  as
• 2:35
  retailers
• 2:35
  try
• 2:35
  to
• 2:35
  grapple
• 2:36
  with
• 2:36
  more
• 2:36
  efficient
• 2:37
  in
• 2:37
  store
• 2:37
  picking.
• 2:38
  Yeah,
• 2:39
  I
• 2:39
  think,
• 2:39
  you
• 2:39
  know,
• 2:42
  there's,
• 2:43
  I
• 2:44
  think,
• 2:44
  you
• 2:44
  know,
• 2:44
  one
• 2:44
  thing
• 2:45
  that
• 2:45
  I
• 2:45
  don't
• 2:45
  think
• 2:45
  a
• 2:46
  lot
• 2:46
  of
• 2:46
  people
• 2:46
  get
• 2:47
  if
• 2:47
  you're
• 2:47
  not
• 2:47
  in
• 2:47
  the
• 2:47
  grocery
• 2:48
  retail
• 2:48
  business
• 2:48
  is
• 2:48
  that,
• 2:48
  you
• 2:49
  know,
• 2:49
  you
• 2:49
  think
• 2:49
  that
• 2:50
  grocery
• 2:50
  is
• 2:51
  all
• 2:51
  about
• 2:51
  sort
• 2:51
  of
• 2:51
  having
• 2:52
  a
• 2:52
  big
• 2:52
  skew
• 2:52
  range.
• 2:52
  I
• 2:52
  mean,
• 2:53
  that's
• 2:53
  not
• 2:53
  the
• 2:53
  real
• 2:53
  uniqueness
• 2:54
  compared
• 2:55
  to
• 2:55
  other
• 2:55
  kind
• 2:55
  of
• 2:55
  retail
• 2:56
  industries.
• 2:56
  But
• 2:56
  what's
• 2:57
  unique
• 2:57
  about
• 2:57
  groceries?
• 2:58
  The
• 2:58
  share
• 2:58
  volume
• 2:58
  going
• 2:59
  through,
• 2:59
  I
• 2:59
  mean,
• 2:59
  the
• 2:59
  velocity.
• 3:00
  Right,
• 3:01
  right.
• 3:01
  And
• 3:01
  so
• 3:02
  when
• 3:02
  you're
• 3:02
  shopping
• 3:03
  groceries
• 3:03
  online,
• 3:04
  you're
• 3:04
  not
• 3:04
  shopping,
• 3:05
  you
• 3:05
  know,
• 3:05
  one
• 3:06
  or
• 3:06
  two
• 3:07
  items
• 3:07
  like
• 3:08
  most
• 3:08
  people
• 3:08
  do
• 3:08
  when
• 3:09
  they
• 3:09
  shop,
• 3:09
  say
• 3:10
  shoes,
• 3:11
  but
• 3:11
  you
• 3:11
  shop
• 3:11
  maybe
• 3:12
  50,
• 3:12
  60
• 3:12
  items
• 3:13
  for
• 3:13
  next
• 3:13
  day
• 3:13
  delivery.
• 3:14
  And
• 3:14
  so
• 3:15
  being
• 3:15
  super
• 3:15
  efficient
• 3:16
  in
• 3:16
  that
• 3:17
  kind
• 3:17
  of
• 3:17
  solution,
• 3:17
  it
• 3:18
  really
• 3:18
  makes
• 3:18
  the
• 3:19
  difference.
• 3:19
  I
• 3:19
  mean,
• 3:19
  I
• 3:19
  truly
• 3:20
  believe
• 3:20
  that
• 3:20
  unless
• 3:21
  you're
• 3:21
  tailor
• 3:22
  making
• 3:22
  a
• 3:22
  solution
• 3:23
  for
• 3:23
  exactly
• 3:23
  that
• 3:24
  use
• 3:24
  case
• 3:25
  and
• 3:25
  rather
• 3:25
  trying
• 3:26
  to
• 3:26
  use
• 3:26
  sort
• 3:26
  of
• 3:26
  a
• 3:27
  say,
• 3:28
  jogging
• 3:28
  shoe
• 3:29
  picking
• 3:29
  solution
• 3:30
  into
• 3:30
  your
• 3:30
  grocery
• 3:30
  space,
• 3:31
  that's
• 3:31
  not
• 3:31
  going
• 3:31
  to
• 3:31
  work.
• 3:32
  It's
• 3:32
  not
• 3:32
  going
• 3:32
  to
• 3:32
  work.
• 3:32
  I
• 3:32
  think
• 3:32
  that's
• 3:33
  the
• 3:33
  biggest
• 3:34
  mistake
• 3:34
  we
• 3:34
  see.
• 3:34
  Got
• 3:34
  it.
• 3:35
  So
• 3:35
  it's
• 3:35
  the
• 3:35
  volume
• 3:35
  that's
• 3:36
  required
• 3:36
  for
• 3:36
  a
• 3:36
  grocery
• 3:36
  operation
• 3:37
  because
• 3:37
  of
• 3:37
  the
• 3:37
  low
• 3:37
  margins
• 3:38
  inherently.
• 3:38
  That's
• 3:38
  why
• 3:38
  you
• 3:39
  have
• 3:39
  the
• 3:39
  high
• 3:40
  throughput
• 3:40
  and
• 3:40
  that's
• 3:41
  what
• 3:41
  you're
• 3:41
  helping
• 3:41
  to,
• 3:42
  to
• 3:43
  take
• 3:43
  the
• 3:43
  cost
• 3:43
  pressures
• 3:44
  out
• 3:44
  of.
• 3:44
  Okay,
• 3:45
  so
• 3:45
  Jacob,
• 3:46
  then
• 3:46
  how
• 3:46
  do
• 3:47
  you
• 3:47
  fit
• 3:47
  into
• 3:49
  like
• 3:49
  what
• 3:49
  Fusion
• 3:50
  is
• 3:50
  doing
• 3:50
  then
• 3:51
  in
• 3:51
  the
• 3:51
  store?
• 3:51
  I
• 3:51
  mean,
• 3:51
  we
• 3:52
  talk
• 3:52
  a
• 3:52
  lot
• 3:52
  about
• 3:53
  Fusion
• 3:53
  having
• 3:53
  pick
• 3:53
  to
• 3:54
  light
• 3:54
  to
• 3:55
  help
• 3:55
  speed
• 3:56
  people
• 3:56
  through
• 3:57
  their
• 3:57
  shopping
• 3:57
  experience.
• 3:58
  But
• 3:59
  if
• 3:59
  I'm
• 3:59
  a
• 3:59
  retailer
• 4:00
  thinking
• 4:00
  about
• 4:00
  like,
• 4:00
  I'm
• 4:01
  trying
• 4:01
  to
• 4:01
  consolidate
• 4:02
  my
• 4:02
  point
• 4:02
  solutions,
• 4:02
  I'm
• 4:03
  trying
• 4:03
  to
• 4:03
  figure
• 4:03
  out
• 4:03
  how
• 4:03
  to
• 4:04
  be
• 4:04
  more
• 4:05
  efficient
• 4:05
  operationally.
• 4:06
  Where
• 4:06
  do,
• 4:07
  where
• 4:07
  do
• 4:07
  you
• 4:07
  fit
• 4:07
  in
• 4:07
  and
• 4:08
  where
• 4:08
  does
• 4:08
  strong
• 4:08
  point
• 4:08
  fit
• 4:09
  in?
• 4:10
  I
• 4:10
  mean,
• 4:10
  that's,
• 4:13
  this
• 4:13
  is,
• 4:13
  this
• 4:13
  is
• 4:14
  really
• 4:14
  important
• 4:14
  for
• 4:14
  us.
• 4:15
  And
• 4:15
  it's,
• 4:16
  you
• 4:17
  know,
• 4:17
  I
• 4:18
  would
• 4:18
  like
• 4:18
  to
• 4:19
  start
• 4:19
  with
• 4:19
  a
• 4:19
  little
• 4:19
  bit
• 4:19
  of
• 4:19
  background.
• 4:19
  I
• 4:20
  mean
• 4:20
  like
• 4:20
  we
• 4:20
  as
• 4:20
  strongpad
• 4:21
  have
• 4:21
  been
• 4:21
  working
• 4:22
  with
• 4:22
  electronic
• 4:22
  shelf
• 4:23
  labels
• 4:24
  again
• 4:24
  in
• 4:24
  the,
• 4:25
  in
• 4:25
  the,
• 4:25
  in
• 4:25
  Europe,
• 4:26
  in
• 4:26
  Scandinavia
• 4:27
  for
• 4:28
  more
• 4:28
  than
• 4:28
  15
• 4:28
  years.
• 4:29
  Okay,
• 4:29
  right.
• 4:29
  And
• 4:30
  again,
• 4:30
  501
• 4:31
  5.
• 4:31
  Oh,
• 4:32
  1
• 4:32
  5.
• 4:32
  Okay.
• 4:33
  I
• 4:33
  was
• 4:33
  like,
• 4:33
  whoa,
• 4:33
  what?
• 4:34
  You
• 4:34
  invented
• 4:35
  electronic
• 4:36
  shelf
• 4:36
  labels,
• 4:36
  Jacob.
• 4:37
  This
• 4:37
  is
• 4:37
  new
• 4:37
  information.
• 4:38
  Okay,
• 4:38
  okay.
• 4:39
  We
• 4:39
  didn't
• 4:39
  do
• 4:39
  that.
• 4:39
  So,
• 4:40
  so
• 4:40
  but
• 4:40
  15
• 4:41
  still,
• 4:41
  you
• 4:42
  know,
• 4:42
  it's
• 4:42
  a
• 4:42
  very
• 4:42
  long
• 4:42
  time
• 4:43
  of
• 4:43
  sort
• 4:44
  of
• 4:44
  having
• 4:44
  experience
• 4:44
  with
• 4:44
  ESLs.
• 4:45
  And
• 4:45
  again,
• 4:45
  you
• 4:46
  know,
• 4:46
  because
• 4:46
  of
• 4:46
  the
• 4:47
  high
• 4:47
  labor
• 4:47
  costs
• 4:48
  in
• 4:48
  Scandinavia,
• 4:48
  that's
• 4:49
  exactly
• 4:49
  the
• 4:49
  places
• 4:50
  where
• 4:50
  you
• 4:50
  want
• 4:50
  to
• 4:51
  or
• 4:51
  where
• 4:51
  you
• 4:51
  see
• 4:51
  the
• 4:52
  Business
• 4:52
  case
• 4:52
  make
• 4:52
  sense
• 4:53
  for
• 4:53
  right
• 4:53
  now,
• 4:54
  what
• 4:54
  we
• 4:54
  also
• 4:55
  done
• 4:55
  with
• 4:55
  the
• 4:55
  electronic
• 4:56
  shelf
• 4:56
  labels,
• 4:56
  but
• 4:57
  not
• 4:57
  only
• 4:57
  electronic
• 4:57
  shelf
• 4:58
  labels,
• 4:58
  the
• 4:58
  entire
• 4:59
  vuition
• 5:00
  portfolio
• 5:00
  is
• 5:01
  to
• 5:01
  enhance
• 5:01
  the
• 5:02
  speed
• 5:02
  of
• 5:02
  efficiency
• 5:03
  even
• 5:03
  more.
• 5:03
  Right.
• 5:03
  And
• 5:04
  equality.
• 5:04
  So
• 5:05
  I'll
• 5:05
  give
• 5:06
  a
• 5:06
  couple
• 5:06
  of
• 5:06
  examples,
• 5:07
  which
• 5:08
  is
• 5:08
  why
• 5:09
  the
• 5:09
  partnership
• 5:09
  we
• 5:09
  have
• 5:09
  now
• 5:10
  with
• 5:10
  Fusion
• 5:10
  is
• 5:10
  so
• 5:10
  important.
• 5:11
  Number
• 5:11
  one
• 5:11
  is
• 5:11
  you
• 5:11
  said
• 5:12
  it
• 5:12
  yourself,
• 5:12
  pick
• 5:12
  to
• 5:12
  light.
• 5:13
  So
• 5:13
  instead
• 5:13
  of
• 5:14
  looking
• 5:14
  for
• 5:15
  the
• 5:15
  store
• 5:15
  associated
• 5:16
  looking
• 5:16
  for
• 5:16
  the
• 5:16
  item
• 5:17
  to
• 5:17
  be
• 5:17
  picked,
• 5:18
  you
• 5:18
  get
• 5:18
  the
• 5:18
  flash
• 5:18
  from
• 5:19
  the
• 5:19
  ESLs
• 5:20
  to
• 5:20
  help
• 5:20
  the
• 5:21
  pickers.
• 5:22
  Secondly,
• 5:22
  and
• 5:23
  what
• 5:23
  we're
• 5:23
  introducing
• 5:23
  here
• 5:24
  at
• 5:24
  NRF
• 5:24
  is
• 5:24
  also
• 5:25
  put
• 5:25
  to
• 5:25
  tote.
• 5:26
  So
• 5:26
  you've
• 5:26
  picked
• 5:27
  an
• 5:27
  item,
• 5:27
  now
• 5:28
  where
• 5:28
  are
• 5:28
  you
• 5:28
  going
• 5:28
  to
• 5:28
  put
• 5:29
  it?
• 5:29
  Because
• 5:29
  there's
• 5:30
  six
• 5:30
  different
• 5:30
  customers
• 5:31
  or
• 5:31
  12
• 5:31
  different
• 5:32
  customers
• 5:32
  wanting
• 5:33
  the
• 5:33
  item
• 5:33
  you
• 5:33
  want.
• 5:34
  Find
• 5:34
  that
• 5:35
  tote
• 5:35
  immediately.
• 5:37
  And
• 5:37
  then
• 5:37
  thirdly,
• 5:38
  which
• 5:38
  we're
• 5:38
  also
• 5:39
  showcasing
• 5:39
  here
• 5:39
  today
• 5:40
  at
• 5:40
  NREF
• 5:40
  is
• 5:41
  the
• 5:41
  integration
• 5:42
  with
• 5:42
  Fusion's
• 5:43
  Captana
• 5:43
  cameras.
• 5:44
  And
• 5:44
  the
• 5:45
  cameras
• 5:45
  are
• 5:45
  basically
• 5:46
  taking
• 5:46
  a
• 5:46
  snapshot
• 5:46
  of
• 5:47
  what
• 5:47
  is
• 5:47
  on
• 5:47
  shelf.
• 5:49
  And
• 5:49
  so
• 5:50
  when
• 5:50
  you're
• 5:50
  starting
• 5:50
  a
• 5:50
  pick
• 5:51
  route,
• 5:51
  whether
• 5:51
  that's
• 5:51
  for
• 5:51
  cucumbers
• 5:52
  or
• 5:52
  for
• 5:52
  scheduled
• 5:53
  deliveries,
• 5:53
  you
• 5:54
  want
• 5:54
  to
• 5:54
  make
• 5:54
  sure
• 5:54
  that
• 5:54
  those
• 5:54
  items
• 5:55
  are
• 5:55
  on
• 5:56
  the
• 5:56
  shelf.
• 5:56
  Yeah.
• 5:57
  Not
• 5:57
  on
• 5:58
  stock,
• 5:58
  but
• 5:59
  on
• 5:59
  shelf.
• 5:59
  Yes.
• 6:00
  Because
• 6:00
  once
• 6:00
  the
• 6:00
  picker
• 6:00
  gets
• 6:01
  there
• 6:01
  to
• 6:01
  pick
• 6:01
  the
• 6:02
  item,
• 6:02
  unless
• 6:02
  it's
• 6:02
  on
• 6:02
  the.
• 6:03
  Shelf,
• 6:03
  they're
• 6:03
  not
• 6:03
  going
• 6:04
  to
• 6:04
  pick
• 6:04
  it.
• 6:04
  They're
• 6:04
  not
• 6:04
  going
• 6:04
  to
• 6:04
  pick
• 6:04
  it,
• 6:04
  they
• 6:05
  don't
• 6:05
  care.
• 6:05
  So
• 6:05
  those
• 6:05
  are
• 6:06
  three
• 6:06
  things
• 6:06
  that
• 6:06
  we're
• 6:07
  doing
• 6:07
  now.
• 6:07
  We
• 6:07
  have
• 6:07
  a
• 6:08
  super
• 6:09
  exciting
• 6:09
  roadmap
• 6:10
  together
• 6:10
  with
• 6:10
  Fusion.
• 6:11
  I'll
• 6:11
  give
• 6:12
  you
• 6:12
  one
• 6:12
  other
• 6:12
  example.
• 6:13
  I'm
• 6:13
  truly
• 6:14
  passionate
• 6:14
  about
• 6:14
  this
• 6:15
  to
• 6:16
  increase
• 6:16
  the
• 6:16
  speed
• 6:17
  even
• 6:17
  more
• 6:17
  of
• 6:18
  picking.
• 6:18
  And
• 6:18
  that
• 6:18
  is
• 6:19
  taking
• 6:19
  the
• 6:20
  Geo
• 6:20
  positioning
• 6:21
  from
• 6:21
  the
• 6:21
  new
• 6:21
  Edge
• 6:22
  Sense
• 6:22
  technology
• 6:23
  with
• 6:23
  Vision
• 6:24
  Hub
• 6:24
  and
• 6:24
  basically
• 6:25
  layering
• 6:26
  the
• 6:27
  orders
• 6:28
  to
• 6:28
  be
• 6:28
  picked
• 6:29
  on
• 6:29
  top
• 6:29
  of
• 6:29
  that.
• 6:29
  And
• 6:30
  that
• 6:30
  allows
• 6:30
  you
• 6:31
  to
• 6:31
  do
• 6:31
  a
• 6:31
  perfect
• 6:31
  linear
• 6:32
  programming,
• 6:32
  finding
• 6:33
  the
• 6:33
  exact,
• 6:34
  perfect
• 6:35
  and
• 6:35
  shortest
• 6:36
  route
• 6:36
  to
• 6:36
  the
• 6:37
  items
• 6:37
  to
• 6:37
  pick.
• 6:38
  Wow.
• 6:38
  Wow.
• 6:39
  All
• 6:39
  about
• 6:39
  efficiency.
• 6:40
  All
• 6:40
  about
• 6:40
  efficiency.
• 6:41
  It's
• 6:42
  really
• 6:42
  interesting.
• 6:43
  You
• 6:43
  describe
• 6:44
  that
• 6:44
  really
• 6:44
  well
• 6:44
  too
• 6:44
  in
• 6:44
  terms
• 6:45
  of
• 6:45
  how
• 6:45
  you're
• 6:45
  triangulating
• 6:46
  all
• 6:46
  these
• 6:46
  pieces
• 6:46
  of
• 6:47
  data
• 6:47
  and
• 6:48
  providing
• 6:48
  that
• 6:48
  insight
• 6:48
  to
• 6:49
  the
• 6:49
  retailers
• 6:49
  through
• 6:49
  your
• 6:49
  software
• 6:50
  platform.
• 6:50
  So
• 6:50
  nice
• 6:51
  job
• 6:51
  with
• 6:51
  that
• 6:51
  question
• 6:51
  I
• 6:52
  have
• 6:52
  for
• 6:52
  you
• 6:52
  though,
• 6:52
  as
• 6:52
  you're
• 6:52
  trying
• 6:53
  to
• 6:53
  get
• 6:53
  into
• 6:53
  the
• 6:53
  US
• 6:53
  market,
• 6:54
  is
• 6:55
  is
• 6:55
  you
• 6:55
  mentioned
• 6:56
  shelf
• 6:56
  labels.
• 6:57
  15
• 6:57
  years
• 6:59
  for
• 6:59
  the
• 6:59
  US
• 6:59
  grocers
• 7:00
  who
• 7:00
  aren't
• 7:00
  as
• 7:01
  acclimated
• 7:01
  to
• 7:02
  electronic
• 7:02
  shelf
• 7:02
  labels.
• 7:03
  Is
• 7:03
  that
• 7:03
  a
• 7:03
  requirement
• 7:04
  to
• 7:04
  get
• 7:04
  the
• 7:05
  benefits
• 7:05
  of
• 7:05
  your
• 7:05
  solution
• 7:06
  or
• 7:06
  just
• 7:06
  a
• 7:07
  nice
• 7:07
  to
• 7:07
  have
• 7:07
  to
• 7:07
  get
• 7:07
  the
• 7:08
  benefits
• 7:08
  of
• 7:08
  your
• 7:08
  solution?
• 7:09
  It's
• 7:09
  a
• 7:09
  nice
• 7:09
  to
• 7:09
  have.
• 7:10
  Thanks
• 7:10
  for
• 7:10
  asking
• 7:10
  the
• 7:10
  question.
• 7:10
  I
• 7:11
  think
• 7:11
  in
• 7:11
  many
• 7:12
  instances
• 7:12
  you're
• 7:12
  gonna
• 7:13
  see
• 7:13
  our
• 7:14
  order
• 7:14
  picking
• 7:14
  Solution
• 7:14
  going
• 7:15
  in
• 7:15
  first.
• 7:15
  Okay.
• 7:16
  And
• 7:17
  you
• 7:17
  know,
• 7:17
  again,
• 7:17
  as
• 7:18
  costs
• 7:18
  of
• 7:19
  ESLs
• 7:19
  come
• 7:19
  down
• 7:20
  and
• 7:20
  labor
• 7:20
  costs
• 7:21
  and
• 7:21
  the
• 7:21
  shortage
• 7:22
  of
• 7:22
  labor
• 7:22
  going
• 7:23
  up,
• 7:24
  you
• 7:24
  will
• 7:24
  also
• 7:25
  see
• 7:25
  that
• 7:25
  the
• 7:25
  business
• 7:26
  case
• 7:26
  for
• 7:26
  ESLs
• 7:27
  are
• 7:27
  going
• 7:27
  to
• 7:27
  make
• 7:27
  sense
• 7:28
  when
• 7:28
  you
• 7:28
  combine
• 7:28
  the
• 7:29
  efficiency,
• 7:29
  the
• 7:30
  added
• 7:30
  efficiency
• 7:30
  you
• 7:31
  can
• 7:31
  get
• 7:31
  with
• 7:31
  order
• 7:31
  picking,
• 7:32
  but
• 7:32
  also
• 7:32
  the
• 7:33
  myriad
• 7:33
  of
• 7:34
  other
• 7:34
  use
• 7:34
  cases.
• 7:34
  Oh
• 7:35
  yeah,
• 7:35
  there's
• 7:35
  so
• 7:35
  many
• 7:35
  other
• 7:35
  use
• 7:36
  cases.
• 7:36
  Yeah.
• 7:36
  Right.
• 7:36
  So
• 7:36
  I
• 7:37
  think,
• 7:37
  you
• 7:37
  know,
• 7:37
  we'll
• 7:38
  see
• 7:38
  what
• 7:38
  happens.
• 7:38
  But
• 7:38
  in
• 7:39
  many
• 7:39
  cases
• 7:39
  it's
• 7:39
  going
• 7:40
  to
• 7:40
  be
• 7:40
  order
• 7:40
  picking
• 7:41
  solution,
• 7:41
  hopefully
• 7:41
  for
• 7:42
  a
• 7:42
  strong
• 7:42
  point
• 7:42
  first
• 7:42
  and
• 7:42
  then
• 7:43
  you'll
• 7:43
  have
• 7:43
  ESLs.
• 7:44
  So
• 7:44
  if
• 7:44
  you
• 7:44
  look
• 7:45
  to
• 7:45
  the
• 7:45
  future
• 7:45
  now
• 7:45
  and
• 7:45
  we
• 7:46
  talk
• 7:46
  the
• 7:46
  implications
• 7:46
  of
• 7:47
  technology
• 7:47
  like
• 7:48
  this,
• 7:49
  how
• 7:49
  will
• 7:49
  in
• 7:49
  store
• 7:50
  picking
• 7:50
  be
• 7:50
  different
• 7:51
  in
• 7:51
  the
• 7:51
  US
• 7:52
  three
• 7:53
  to
• 7:53
  five
• 7:53
  years
• 7:53
  from
• 7:53
  now
• 7:53
  than
• 7:54
  it
• 7:54
  is
• 7:54
  today?
• 7:55
  I
• 7:55
  think
• 7:55
  it's
• 7:56
  just
• 7:56
  going
• 7:56
  to
• 7:57
  increase
• 7:57
  in
• 7:58
  size.
• 7:58
  I
• 7:58
  mean,
• 8:00
  of
• 8:00
  course
• 8:00
  you've
• 8:00
  had
• 8:00
  the,
• 8:02
  what
• 8:02
  should
• 8:02
  I
• 8:03
  say,
• 8:03
  the
• 8:03
  incident
• 8:03
  with
• 8:04
  Kroger
• 8:04
  and
• 8:04
  Ocado,
• 8:05
  which
• 8:05
  have
• 8:06
  put
• 8:06
  a
• 8:06
  lot
• 8:06
  of
• 8:06
  pressure
• 8:06
  on
• 8:07
  the
• 8:07
  traditional
• 8:08
  CFC
• 8:08
  model,
• 8:08
  sort
• 8:09
  of
• 8:09
  large
• 8:10
  fulfillment
• 8:10
  centers.
• 8:11
  And
• 8:12
  so
• 8:12
  we're
• 8:12
  giving
• 8:13
  and
• 8:13
  vision
• 8:13
  is
• 8:14
  doing
• 8:14
  this
• 8:14
  as
• 8:14
  well,
• 8:14
  you
• 8:14
  know,
• 8:14
  giving
• 8:14
  a
• 8:14
  lot
• 8:15
  of
• 8:15
  confidence
• 8:15
  back
• 8:16
  to
• 8:16
  retailers
• 8:17
  that,
• 8:17
  you
• 8:17
  know
• 8:17
  what
• 8:18
  the
• 8:18
  stores,
• 8:18
  that's
• 8:19
  the
• 8:19
  most
• 8:19
  important
• 8:19
  asset
• 8:19
  you
• 8:20
  have.
• 8:20
  And
• 8:20
  that
• 8:20
  could
• 8:20
  actually
• 8:20
  be
• 8:21
  the
• 8:21
  fulfillment
• 8:22
  arena
• 8:22
  for
• 8:22
  e
• 8:23
  grocers.
• 8:23
  And
• 8:24
  so
• 8:24
  it
• 8:24
  fits
• 8:24
  actually
• 8:24
  quite
• 8:25
  perfectly
• 8:25
  in
• 8:25
  with
• 8:26
  exactly
• 8:26
  what
• 8:26
  strongpoint
• 8:27
  is
• 8:27
  doing.
• 8:27
  Great,
• 8:27
  great.
• 8:28
  Well,
• 8:28
  let's
• 8:29
  close
• 8:29
  with
• 8:29
  what's
• 8:30
  ahead.
• 8:30
  What
• 8:31
  are
• 8:31
  you
• 8:31
  and
• 8:31
  the
• 8:31
  team
• 8:31
  working
• 8:32
  on
• 8:32
  at
• 8:32
  StrongPoint,
• 8:33
  Jacob,
• 8:33
  in
• 8:33
  2026
• 8:34
  that
• 8:35
  we
• 8:35
  should
• 8:35
  be
• 8:35
  keeping
• 8:36
  an
• 8:36
  eye
• 8:36
  out
• 8:36
  for?
• 8:37
  So
• 8:38
  it's
• 8:38
  all
• 8:38
  about
• 8:39
  getting
• 8:39
  these
• 8:40
  integrations.
• 8:41
  We
• 8:41
  just
• 8:41
  talked
• 8:42
  about
• 8:42
  the
• 8:42
  new
• 8:42
  innovations
• 8:43
  getting
• 8:43
  it
• 8:43
  out
• 8:43
  there
• 8:44
  in
• 8:44
  store.
• 8:44
  Okay.
• 8:45
  I
• 8:45
  like
• 8:45
  to
• 8:45
  say
• 8:45
  that
• 8:45
  when
• 8:45
  PowerPoint
• 8:46
  meets
• 8:46
  reality,
• 8:47
  reality
• 8:47
  wins.
• 8:49
  Of
• 8:49
  course,
• 8:50
  that's
• 8:50
  what
• 8:51
  customers
• 8:52
  want
• 8:52
  to
• 8:52
  see.
• 8:52
  Right.
• 8:52
  They
• 8:52
  want
• 8:52
  to
• 8:53
  see
• 8:53
  it
• 8:53
  live
• 8:53
  in
• 8:53
  action.
• 8:53
  And
• 8:54
  we
• 8:54
  have
• 8:55
  operations
• 8:57
  on
• 8:57
  our
• 8:58
  order
• 8:58
  picking
• 8:58
  solutions
• 8:59
  spanning
• 8:59
  from
• 8:59
  New
• 8:59
  Zealand
• 9:00
  down
• 9:00
  there
• 9:01
  to
• 9:01
  the
• 9:01
  right,
• 9:01
  so
• 9:01
  to
• 9:01
  speak,
• 9:02
  all
• 9:03
  the
• 9:03
  way
• 9:03
  through
• 9:04
  Europe
• 9:04
  and
• 9:04
  hopefully
• 9:04
  also
• 9:05
  very
• 9:05
  soon
• 9:05
  in
• 9:05
  the
• 9:06
  U.S.
• 9:06
  in.
• 9:06
  The
• 9:06
  U.S.
• 9:06
  all
• 9:06
  right,
• 9:07
  well,
• 9:07
  well,
• 9:08
  thank
• 9:08
  you
• 9:08
  so
• 9:08
  much
• 9:08
  for
• 9:09
  taking
• 9:09
  the
• 9:09
  time
• 9:09
  with
• 9:10
  us,
• 9:10
  Jacob.
• 9:10
  It
• 9:10
  was
• 9:10
  so
• 9:10
  wonderful
• 9:11
  to
• 9:11
  meet
• 9:11
  you
• 9:11
  and
• 9:12
  to
• 9:12
  introduce
• 9:12
  our
• 9:12
  audience
• 9:12
  to
• 9:13
  strongpoint.
• 9:13
  Thanks
• 9:14
  again
• 9:14
  to
• 9:14
  Viewsion
• 9:15
  for
• 9:15
  helping
• 9:15
  us
• 9:15
  bring
• 9:16
  all
• 9:16
  of
• 9:16
  our
• 9:16
  NRF
• 9:17
  coverage
• 9:17
  these
• 9:18
  last
• 9:18
  three
• 9:18
  days
• 9:19
  to
• 9:19
  you
• 9:20
  listening
• 9:20
  at
• 9:20
  home.
• 9:21
  If
• 9:21
  you're
• 9:21
  here
• 9:21
  at
• 9:21
  nrf,
• 9:22
  we'll
• 9:22
  be
• 9:22
  around
• 9:23
  for
• 9:23
  a
• 9:23
  little
• 9:23
  while
• 9:24
  longer
• 9:24
  this
• 9:24
  afternoon,
• 9:25
  booth
• 9:25
  number
• 9:26
  4921.
• 9:27
  And
• 9:27
  until
• 9:28
  our
• 9:28
  next
• 9:28
  interview,
• 9:29
  be
• 9:29
  careful
• 9:30
  out
• 9:30
  there.