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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?

Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports.

Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more…

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