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How Frameworks Drive Membership Growth · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  So
• 0:00
  recently
• 0:00
  I've
• 0:01
  been
• 0:01
  on
• 0:01
  a
• 0:01
  podcast
• 0:02
  tour,
• 0:02
  so
• 0:02
  I've
• 0:02
  been
• 0:03
  guesting
• 0:03
  on
• 0:03
  podcasts
• 0:04
  and
• 0:04
  doing,
• 0:04
  like,
• 0:05
  longer
• 0:05
  interviews
• 0:05
  on
• 0:06
  other
• 0:06
  people's
• 0:06
  shows,
• 0:07
  which
• 0:07
  has
• 0:07
  grown
• 0:07
  this
• 0:08
  show.
• 0:08
  So
• 0:08
  first
• 0:08
  of
• 0:08
  all,
• 0:09
  if
• 0:09
  you're
• 0:09
  a
• 0:09
  new
• 0:09
  listener,
• 0:09
  I
• 0:10
  just
• 0:10
  want
• 0:10
  to
• 0:10
  say
• 0:10
  hi.
• 0:10
  Thank
• 0:11
  you
• 0:11
  for
• 0:11
  checking
• 0:11
  out
• 0:11
  the
• 0:12
  show.
• 0:12
  The
• 0:12
  idea
• 0:13
  is
• 0:13
  that
• 0:13
  it's
• 0:13
  a
• 0:14
  short
• 0:14
  voice
• 0:14
  note
• 0:15
  from
• 0:15
  your
• 0:15
  smart
• 0:15
  friend
• 0:16
  telling
• 0:16
  you
• 0:16
  some
• 0:16
  kind
• 0:17
  of
• 0:17
  community
• 0:18
  membership
• 0:18
  program
• 0:19
  strategy
• 0:19
  that's
• 0:20
  going
• 0:20
  to
• 0:20
  help
• 0:20
  you
• 0:21
  grow
• 0:21
  your
• 0:21
  membership,
• 0:22
  make
• 0:22
  it
• 0:22
  more
• 0:22
  engaged,
• 0:23
  high,
• 0:24
  higher
• 0:24
  retention,
• 0:25
  less
• 0:25
  churn,
• 0:25
  less
• 0:25
  cancellations,
• 0:26
  all
• 0:26
  of
• 0:26
  that.
• 0:27
  And
• 0:28
  yeah,
• 0:28
  I
• 0:28
  share
• 0:29
  a
• 0:29
  lot
• 0:29
  of,
• 0:29
  like,
• 0:29
  behind
• 0:30
  the
• 0:30
  scenes
• 0:30
  of
• 0:30
  what's
• 0:30
  working
• 0:30
  with
• 0:31
  our
• 0:31
  clients,
• 0:32
  what's
• 0:32
  working
• 0:32
  for
• 0:33
  myself,
• 0:33
  what's
• 0:34
  working
• 0:34
  in
• 0:34
  the
• 0:35
  industry
• 0:35
  that
• 0:35
  I'm
• 0:35
  seeing
• 0:36
  amongst
• 0:36
  my
• 0:36
  friends,
• 0:37
  and
• 0:37
  I'm
• 0:37
  going
• 0:37
  to
• 0:37
  talk
• 0:37
  a
• 0:38
  little
• 0:38
  bit
• 0:38
  about
• 0:38
  that
• 0:38
  today.
• 0:39
  So
• 0:40
  I
• 0:40
  was
• 0:41
  recently
• 0:41
  on
• 0:42
  the
• 0:42
  Aggressively
• 0:43
  Human
• 0:43
  podcast,
• 0:44
  which
• 0:44
  is
• 0:44
  a
• 0:44
  great
• 0:45
  podcast.
• 0:45
  I
• 0:45
  really
• 0:45
  love
• 0:45
  it
• 0:46
  and
• 0:46
  it
• 0:46
  was
• 0:46
  a
• 0:46
  lot
• 0:47
  of
• 0:47
  fun.
• 0:47
  And
• 0:47
  one
• 0:47
  of
• 0:47
  the
• 0:48
  topics
• 0:48
  we
• 0:48
  talked
• 0:49
  about
• 0:49
  was
• 0:49
  frameworks
• 0:50
  and
• 0:50
  the
• 0:50
  power
• 0:50
  of
• 0:51
  frameworks.
• 0:51
  And
• 0:52
  I
• 0:52
  love
• 0:53
  a
• 0:53
  framework
• 0:54
  to
• 0:54
  build
• 0:55
  a
• 0:55
  community
• 0:55
  from.
• 0:55
  So
• 0:56
  I
• 0:56
  wanted
• 0:56
  to
• 0:56
  talk
• 0:56
  a
• 0:56
  little
• 0:57
  bit
• 0:57
  about
• 0:57
  this.
• 0:57
  And
• 0:57
  if
• 0:58
  you
• 0:58
  don't
• 0:58
  have
• 0:59
  a
• 0:59
  framework,
• 0:59
  definitely
• 1:00
  listen
• 1:00
  to
• 1:00
  this
• 1:00
  because
• 1:01
  I'm
• 1:01
  going
• 1:01
  to
• 1:01
  talk
• 1:01
  about
• 1:01
  why
• 1:01
  you
• 1:02
  should.
• 1:02
  And
• 1:02
  I'll
• 1:03
  talk
• 1:03
  about
• 1:03
  at
• 1:03
  the
• 1:03
  end,
• 1:04
  I'll.
• 1:04
  I'll
• 1:04
  kind
• 1:04
  of
• 1:04
  get
• 1:04
  into,
• 1:05
  like,
• 1:05
  here's
• 1:06
  like,
• 1:06
  the
• 1:06
  first
• 1:06
  steps
• 1:07
  in
• 1:07
  creating
• 1:07
  one.
• 1:08
  Um,
• 1:08
  and
• 1:08
  if
• 1:08
  you
• 1:09
  do
• 1:09
  have
• 1:09
  a
• 1:09
  framework,
• 1:09
  I
• 1:10
  want
• 1:10
  you
• 1:10
  to
• 1:10
  listen
• 1:10
  to
• 1:10
  this
• 1:10
  because
• 1:11
  this
• 1:11
  is
• 1:11
  going
• 1:11
  to
• 1:12
  help
• 1:12
  you
• 1:12
  understand
• 1:12
  how
• 1:13
  you
• 1:13
  should
• 1:13
  be
• 1:13
  thinking
• 1:14
  about
• 1:14
  your
• 1:14
  framework.
• 1:15
  Really,
• 1:15
  like,
• 1:15
  powering
• 1:16
  your
• 1:16
  community.
• 1:17
  I
• 1:17
  love
• 1:17
  when
• 1:18
  our
• 1:18
  clients
• 1:18
  come
• 1:19
  to
• 1:19
  us
• 1:19
  and
• 1:19
  they
• 1:19
  say,
• 1:19
  hey,
• 1:20
  we're
• 1:20
  building
• 1:20
  a
• 1:20
  membership.
• 1:21
  Or
• 1:21
  maybe
• 1:21
  we
• 1:21
  have
• 1:21
  this
• 1:22
  program
• 1:22
  or
• 1:23
  we
• 1:23
  have
• 1:23
  this
• 1:23
  service
• 1:23
  offers
• 1:24
  and
• 1:24
  we
• 1:24
  want
• 1:24
  to,
• 1:24
  you
• 1:24
  know,
• 1:25
  package
• 1:25
  it
• 1:25
  differently,
• 1:25
  whatever,
• 1:26
  and
• 1:26
  they
• 1:26
  have
• 1:26
  a
• 1:27
  framework
• 1:27
  that
• 1:27
  we
• 1:27
  can
• 1:27
  work
• 1:28
  from.
• 1:29
  This
• 1:29
  is
• 1:29
  especially
• 1:29
  why
• 1:30
  I
• 1:30
  love
• 1:30
  our
• 1:30
  author
• 1:30
  clients.
• 1:31
  Because
• 1:31
  a
• 1:31
  lot
• 1:31
  of
• 1:31
  times
• 1:32
  there
• 1:32
  are
• 1:32
  frameworks
• 1:33
  within
• 1:33
  books
• 1:34
  and
• 1:34
  we
• 1:35
  get
• 1:35
  to
• 1:35
  build
• 1:35
  from
• 1:35
  that,
• 1:35
  which
• 1:36
  just
• 1:36
  makes
• 1:36
  everything
• 1:37
  so
• 1:37
  much
• 1:37
  easier,
• 1:38
  because
• 1:38
  when
• 1:39
  you
• 1:39
  have
• 1:39
  a
• 1:39
  framework
• 1:39
  that
• 1:40
  automatically
• 1:40
  gives
• 1:41
  you
• 1:41
  this,
• 1:41
  like,
• 1:42
  backbone
• 1:42
  of
• 1:42
  your
• 1:43
  community.
• 1:43
  Frameworks
• 1:44
  help
• 1:44
  members
• 1:45
  understand
• 1:45
  where
• 1:46
  they
• 1:46
  are,
• 1:46
  where
• 1:47
  they're
• 1:47
  going,
• 1:47
  and
• 1:47
  what
• 1:47
  to
• 1:47
  do
• 1:48
  next.
• 1:48
  And
• 1:48
  if
• 1:48
  you've
• 1:48
  been
• 1:49
  listening
• 1:49
  to
• 1:49
  the
• 1:49
  show
• 1:49
  for
• 1:49
  a
• 1:50
  while
• 1:50
  or
• 1:50
  followed
• 1:50
  my
• 1:50
  work,
• 1:51
  then,
• 1:51
  you
• 1:51
  know,
• 1:51
  I
• 1:51
  care
• 1:52
  a
• 1:52
  lot
• 1:52
  about
• 1:53
  designing
• 1:53
  strong
• 1:54
  member
• 1:54
  journeys.
• 1:54
  And
• 1:55
  that's
• 1:55
  how
• 1:55
  we
• 1:55
  really
• 1:56
  start
• 1:56
  to,
• 1:56
  like,
• 1:56
  build,
• 1:57
  build
• 1:57
  habits,
• 1:57
  drive
• 1:58
  engagement,
• 1:59
  drive
• 1:59
  member
• 2:00
  success,
• 2:00
  because
• 2:00
  they're
• 2:01
  actually
• 2:01
  doing
• 2:01
  the
• 2:01
  work
• 2:01
  and
• 2:01
  following
• 2:02
  the
• 2:02
  steps.
• 2:03
  And
• 2:03
  so
• 2:03
  no
• 2:03
  matter
• 2:04
  what
• 2:04
  you're
• 2:04
  helping
• 2:04
  people
• 2:04
  do,
• 2:05
  giving
• 2:05
  them
• 2:05
  frameworks,
• 2:06
  tools,
• 2:06
  resources,
• 2:07
  all
• 2:07
  of
• 2:07
  that
• 2:07
  is
• 2:08
  really
• 2:08
  helpful
• 2:08
  in
• 2:08
  doing
• 2:09
  that.
• 2:09
  But
• 2:09
  instead
• 2:09
  of
• 2:10
  saying
• 2:10
  like,
• 2:10
  hey,
• 2:10
  here's
• 2:11
  a
• 2:11
  ton
• 2:11
  of
• 2:11
  resources,
• 2:12
  figure
• 2:12
  it
• 2:12
  out.
• 2:13
  We're
• 2:13
  giving
• 2:13
  them
• 2:13
  like
• 2:13
  a
• 2:14
  step
• 2:14
  by
• 2:14
  step
• 2:15
  map
• 2:15
  that
• 2:15
  they
• 2:15
  can
• 2:16
  follow
• 2:16
  that
• 2:16
  doesn't
• 2:16
  feel
• 2:17
  overwhelming
• 2:17
  because
• 2:18
  it's
• 2:18
  in
• 2:18
  this
• 2:18
  like
• 2:18
  digestible
• 2:19
  framework
• 2:20
  form.
• 2:20
  I
• 2:21
  want
• 2:21
  to
• 2:21
  talk
• 2:21
  about
• 2:21
  my
• 2:21
  friend
• 2:22
  Tamara
• 2:22
  who
• 2:23
  runs
• 2:23
  PMM
• 2:24
  Camp.
• 2:24
  So
• 2:24
  she's
• 2:24
  a
• 2:24
  product
• 2:25
  marketer,
• 2:25
  runs
• 2:25
  a
• 2:26
  community
• 2:26
  for
• 2:26
  other
• 2:27
  products,
• 2:27
  product
• 2:27
  marketing
• 2:28
  leaders.
• 2:28
  And
• 2:29
  she
• 2:29
  has
• 2:29
  been
• 2:30
  working
• 2:30
  really
• 2:30
  hard
• 2:30
  on
• 2:30
  developing
• 2:31
  her
• 2:31
  framework.
• 2:31
  She
• 2:32
  launched
• 2:32
  it,
• 2:32
  I
• 2:32
  think
• 2:33
  in
• 2:33
  January
• 2:33
  or
• 2:33
  maybe
• 2:34
  the
• 2:34
  end
• 2:34
  of
• 2:34
  last
• 2:34
  year.
• 2:35
  And
• 2:35
  her
• 2:36
  framework
• 2:36
  is
• 2:36
  all
• 2:36
  about
• 2:37
  how
• 2:37
  to
• 2:38
  be
• 2:38
  a
• 2:38
  product
• 2:38
  marketing
• 2:39
  leader.
• 2:39
  It
• 2:40
  has
• 2:40
  five
• 2:41
  modes
• 2:41
  of
• 2:41
  PMM
• 2:42
  leaders
• 2:42
  and
• 2:43
  it's
• 2:43
  really
• 2:43
  like
• 2:43
  these
• 2:43
  five
• 2:44
  different
• 2:44
  areas
• 2:44
  so
• 2:45
  that
• 2:45
  people
• 2:45
  can
• 2:46
  measure
• 2:46
  their
• 2:46
  strengths
• 2:47
  and
• 2:47
  their
• 2:47
  weaknesses
• 2:48
  and
• 2:48
  really
• 2:49
  like
• 2:49
  dive
• 2:49
  into
• 2:49
  the
• 2:49
  area
• 2:50
  that
• 2:50
  makes
• 2:50
  the
• 2:50
  most
• 2:50
  sense
• 2:50
  for
• 2:51
  them
• 2:51
  to
• 2:51
  dive
• 2:51
  into.
• 2:52
  She
• 2:53
  has
• 2:53
  an
• 2:53
  assessment
• 2:54
  that
• 2:54
  she
• 2:54
  developed
• 2:55
  that
• 2:55
  is
• 2:56
  an
• 2:56
  incredible
• 2:56
  lead
• 2:57
  magnet
• 2:57
  for
• 2:57
  her.
• 2:57
  I'm
• 2:58
  sure
• 2:59
  what
• 2:59
  I'm
• 2:59
  gonna
• 2:59
  do
• 2:59
  is
• 3:00
  I'm
• 3:00
  gonna
• 3:00
  link
• 3:00
  her
• 3:00
  website
• 3:01
  in
• 3:01
  the
• 3:01
  show
• 3:01
  notes
• 3:01
  so
• 3:02
  you
• 3:02
  can
• 3:02
  actually
• 3:02
  like
• 3:02
  dive
• 3:02
  in
• 3:03
  and
• 3:03
  check
• 3:03
  it
• 3:03
  out.
• 3:03
  So
• 3:03
  like,
• 3:04
  if
• 3:04
  you
• 3:04
  go
• 3:04
  to
• 3:04
  her
• 3:05
  website,
• 3:06
  like
• 3:06
  the
• 3:06
  second
• 3:07
  section
• 3:08
  on
• 3:08
  her
• 3:08
  marketing
• 3:09
  homepage
• 3:09
  currently
• 3:10
  is
• 3:10
  like
• 3:11
  an
• 3:11
  an
• 3:11
  overview
• 3:12
  of
• 3:13
  the
• 3:13
  framework
• 3:13
  and
• 3:14
  that's
• 3:14
  how
• 3:14
  like
• 3:14
  present
• 3:15
  it
• 3:15
  is
• 3:15
  in
• 3:15
  the
• 3:15
  community.
• 3:16
  And
• 3:17
  since
• 3:17
  she
• 3:17
  has
• 3:18
  launched
• 3:18
  this
• 3:19
  framework,
• 3:19
  what
• 3:19
  she's
• 3:20
  done
• 3:21
  has
• 3:21
  she's
• 3:22
  updated
• 3:22
  her
• 3:22
  member
• 3:22
  journey,
• 3:23
  she's
• 3:23
  updated
• 3:24
  her
• 3:24
  marketing
• 3:25
  and
• 3:25
  she's
• 3:25
  updated
• 3:25
  her
• 3:26
  programming.
• 3:27
  So
• 3:27
  what
• 3:27
  I
• 3:27
  mean
• 3:27
  by
• 3:28
  this
• 3:28
  is
• 3:28
  like
• 3:29
  she's
• 3:29
  really
• 3:29
  designed
• 3:30
  her
• 3:30
  entire,
• 3:31
  redesigned
• 3:31
  her
• 3:32
  entire
• 3:32
  membership
• 3:33
  around
• 3:33
  this
• 3:34
  framework
• 3:34
  and
• 3:34
  taking
• 3:35
  people
• 3:35
  through
• 3:35
  these
• 3:35
  stages
• 3:36
  and
• 3:36
  giving
• 3:36
  them
• 3:36
  something
• 3:37
  where
• 3:37
  it's
• 3:37
  like
• 3:38
  a
• 3:38
  really
• 3:38
  measurable
• 3:39
  way
• 3:39
  to
• 3:40
  see
• 3:41
  where
• 3:41
  their
• 3:41
  strengths
• 3:42
  and
• 3:42
  weaknesses
• 3:42
  are,
• 3:42
  what
• 3:43
  they
• 3:43
  need
• 3:43
  to
• 3:43
  work
• 3:43
  on
• 3:43
  and
• 3:44
  how
• 3:44
  they
• 3:44
  can
• 3:45
  really
• 3:45
  like
• 3:45
  dive
• 3:46
  in
• 3:46
  and
• 3:46
  establish
• 3:47
  their
• 3:47
  like
• 3:47
  growth
• 3:47
  areas.
• 3:48
  Right.
• 3:48
  And
• 3:49
  so
• 3:49
  it
• 3:49
  gives
• 3:49
  them
• 3:49
  this
• 3:49
  really
• 3:50
  clear
• 3:50
  roadmap.
• 3:51
  So
• 3:51
  she
• 3:51
  made
• 3:51
  these
• 3:51
  updates
• 3:52
  to
• 3:52
  the
• 3:52
  member
• 3:52
  journey
• 3:52
  and
• 3:53
  then
• 3:53
  she
• 3:53
  designed
• 3:54
  the
• 3:54
  programming
• 3:54
  throughout
• 3:55
  the
• 3:55
  year
• 3:55
  that
• 3:55
  really
• 3:55
  like
• 3:56
  aligns
• 3:57
  with
• 3:57
  this
• 3:58
  framework
• 3:58
  in
• 3:58
  general.
• 3:59
  And
• 3:59
  then
• 3:59
  her
• 3:59
  marketing
• 4:00
  aspect,
• 4:00
  like
• 4:00
  you'll
• 4:00
  see
• 4:01
  it's
• 4:01
  on
• 4:01
  the
• 4:01
  second
• 4:01
  div
• 4:01
  of
• 4:02
  her
• 4:02
  of
• 4:02
  her
• 4:02
  website,
• 4:03
  she
• 4:03
  has
• 4:04
  her
• 4:04
  assessment,
• 4:04
  which
• 4:04
  is
• 4:05
  a
• 4:05
  great
• 4:05
  lead
• 4:05
  gen
• 4:05
  tool.
• 4:06
  She's
• 4:06
  sharing
• 4:07
  a
• 4:07
  ton
• 4:07
  of
• 4:08
  infographics
• 4:09
  on
• 4:09
  LinkedIn
• 4:10
  that
• 4:10
  all
• 4:10
  kind
• 4:11
  of
• 4:11
  like
• 4:11
  tie
• 4:11
  back
• 4:12
  so
• 4:12
  the
• 4:12
  framework.
• 4:12
  So
• 4:13
  it's
• 4:13
  kind
• 4:13
  of
• 4:13
  like
• 4:13
  we
• 4:13
  drill
• 4:14
  down
• 4:14
  into
• 4:14
  it
• 4:14
  and
• 4:14
  we're
• 4:14
  getting
• 4:15
  really
• 4:15
  into
• 4:15
  the
• 4:15
  details,
• 4:16
  but
• 4:16
  at
• 4:16
  the
• 4:16
  end
• 4:16
  of
• 4:16
  the
• 4:16
  day
• 4:17
  it
• 4:17
  all
• 4:17
  drills
• 4:17
  back
• 4:17
  to
• 4:18
  like
• 4:18
  the
• 4:18
  high
• 4:18
  level
• 4:18
  framework
• 4:19
  and
• 4:19
  it's
• 4:20
  super
• 4:20
  easy
• 4:20
  to
• 4:21
  digest
• 4:21
  and
• 4:21
  understand.
• 4:23
  Um,
• 4:23
  and
• 4:24
  her
• 4:24
  growth
• 4:25
  has
• 4:25
  never
• 4:25
  been
• 4:25
  better.
• 4:26
  I'm
• 4:26
  not
• 4:26
  going
• 4:26
  to
• 4:26
  share
• 4:26
  numbers
• 4:27
  because
• 4:27
  I
• 4:27
  don't
• 4:27
  know
• 4:28
  if
• 4:28
  I'm
• 4:28
  allowed
• 4:29
  to.
• 4:29
  But
• 4:29
  I
• 4:29
  will
• 4:29
  say
• 4:29
  like
• 4:30
  her
• 4:30
  growth
• 4:30
  has
• 4:30
  never
• 4:30
  been
• 4:30
  better.
• 4:31
  She's
• 4:31
  in
• 4:31
  an
• 4:31
  amazing
• 4:31
  place
• 4:32
  and
• 4:32
  it's
• 4:32
  all
• 4:33
  because
• 4:33
  she's
• 4:33
  made
• 4:33
  these
• 4:33
  shifts
• 4:34
  and
• 4:34
  really
• 4:34
  oriented
• 4:35
  her
• 4:36
  membership
• 4:37
  around
• 4:37
  her
• 4:38
  framework
• 4:38
  and
• 4:38
  her
• 4:38
  model.
• 4:39
  And
• 4:39
  so
• 4:39
  I
• 4:39
  want
• 4:40
  you
• 4:40
  to
• 4:40
  just
• 4:40
  kind
• 4:40
  of
• 4:40
  like
• 4:40
  have
• 4:41
  that
• 4:41
  in
• 4:41
  the
• 4:41
  back
• 4:41
  of
• 4:41
  your
• 4:41
  mind.
• 4:42
  I've
• 4:42
  done
• 4:43
  something
• 4:43
  similar
• 4:43
  with
• 4:44
  the
• 4:44
  collective,
• 4:45
  the,
• 4:45
  the
• 4:45
  membership
• 4:46
  for
• 4:46
  my
• 4:47
  affinity
• 4:47
  clients
• 4:48
  where
• 4:49
  we
• 4:49
  have
• 4:49
  our
• 4:50
  seven
• 4:50
  figure
• 4:50
  connected
• 4:51
  community
• 4:51
  model
• 4:51
  that
• 4:52
  we
• 4:52
  use
• 4:52
  as
• 4:52
  our
• 4:53
  back
• 4:53
  backbone
• 4:54
  framework
• 4:54
  in
• 4:54
  our
• 4:55
  services.
• 4:55
  This
• 4:55
  is
• 4:56
  like
• 4:56
  what
• 4:56
  we
• 4:57
  use.
• 4:57
  It
• 4:58
  has
• 4:58
  resources
• 4:59
  and
• 4:59
  sops
• 4:59
  and
• 5:00
  everything
• 5:00
  tied
• 5:00
  to
• 5:00
  every
• 5:00
  single
• 5:01
  stage
• 5:01
  of
• 5:01
  this
• 5:01
  framework
• 5:02
  and
• 5:03
  we've
• 5:03
  used
• 5:03
  it
• 5:03
  with
• 5:04
  our
• 5:04
  clients
• 5:04
  one
• 5:04
  on
• 5:05
  one
• 5:05
  and
• 5:05
  now
• 5:05
  we're
• 5:05
  scaling
• 5:06
  it
• 5:06
  and
• 5:06
  using
• 5:06
  it
• 5:07
  amongst
• 5:07
  the
• 5:08
  membership
• 5:09
  as
• 5:09
  like
• 5:09
  our
• 5:09
  backbone
• 5:10
  curriculum
• 5:10
  and
• 5:11
  it's
• 5:11
  driving
• 5:11
  our
• 5:11
  programming
• 5:12
  in
• 5:12
  really
• 5:12
  similar
• 5:12
  ways
• 5:13
  that
• 5:13
  I
• 5:13
  just
• 5:13
  described
• 5:14
  for
• 5:14
  Tamara.
• 5:15
  So
• 5:16
  I
• 5:16
  really
• 5:16
  believe
• 5:16
  in
• 5:17
  this
• 5:17
  so
• 5:17
  much
• 5:17
  that
• 5:17
  I've
• 5:17
  done
• 5:18
  it
• 5:18
  for
• 5:18
  myself
• 5:18
  is
• 5:18
  what
• 5:19
  I'm
• 5:19
  getting
• 5:19
  at.
• 5:20
  One
• 5:20
  of
• 5:20
  the
• 5:20
  main
• 5:20
  things
• 5:20
  that
• 5:21
  I
• 5:21
  think
• 5:21
  is
• 5:21
  valuable
• 5:21
  that
• 5:21
  I
• 5:22
  like
• 5:22
  kind
• 5:22
  of
• 5:22
  glossed
• 5:23
  over
• 5:23
  so
• 5:23
  I
• 5:23
  just
• 5:23
  want
• 5:23
  to
• 5:24
  hit
• 5:24
  it
• 5:24
  home
• 5:24
  again
• 5:25
  is
• 5:25
  that
• 5:25
  with
• 5:26
  a
• 5:26
  framework
• 5:27
  your
• 5:27
  progress
• 5:27
  feels
• 5:28
  way
• 5:28
  more
• 5:28
  trackable.
• 5:29
  I
• 5:29
  think
• 5:30
  one
• 5:30
  of
• 5:30
  the
• 5:30
  challenges
• 5:31
  with
• 5:31
  memberships
• 5:32
  or
• 5:32
  programs
• 5:33
  is
• 5:33
  like
• 5:33
  people
• 5:34
  come
• 5:34
  in
• 5:34
  and
• 5:35
  then
• 5:35
  we
• 5:35
  have
• 5:35
  these
• 5:36
  like
• 5:37
  baseline
• 5:38
  numbers,
• 5:38
  right?
• 5:39
  Like
• 5:39
  this
• 5:39
  is
• 5:39
  where
• 5:39
  they're
• 5:39
  at
• 5:39
  today,
• 5:40
  this
• 5:40
  is
• 5:40
  where
• 5:40
  they
• 5:40
  want
• 5:40
  to
• 5:41
  be
• 5:41
  and
• 5:42
  we
• 5:42
  can
• 5:42
  collect
• 5:42
  that
• 5:43
  data.
• 5:43
  But
• 5:43
  actually
• 5:44
  showing
• 5:44
  them
• 5:44
  like
• 5:45
  here's
• 5:45
  where
• 5:45
  you're
• 5:45
  at
• 5:46
  and
• 5:47
  then
• 5:47
  giving
• 5:48
  them
• 5:48
  the
• 5:48
  opportunity
• 5:48
  to
• 5:49
  kind
• 5:49
  of
• 5:49
  like
• 5:49
  reassess
• 5:50
  later
• 5:50
  and
• 5:50
  see
• 5:50
  what
• 5:50
  their
• 5:51
  growth
• 5:51
  looks
• 5:51
  like,
• 5:52
  it's
• 5:53
  super
• 5:53
  powerful.
• 5:54
  And
• 5:54
  this
• 5:54
  is
• 5:54
  stuff
• 5:54
  we
• 5:54
  see
• 5:55
  in
• 5:55
  like
• 5:55
  grade
• 5:55
  school
• 5:55
  and
• 5:56
  it's
• 5:56
  stuff
• 5:56
  we
• 5:56
  see
• 5:56
  in
• 5:57
  corporate
• 5:58
  environments
• 5:58
  where
• 5:58
  it's
• 5:59
  like
• 5:59
  your
• 5:59
  scores
• 6:00
  are
• 6:00
  getting
• 6:00
  better,
• 6:00
  you're
• 6:01
  getting
• 6:01
  better
• 6:01
  at
• 6:01
  this
• 6:01
  task
• 6:01
  or
• 6:01
  this
• 6:02
  thing
• 6:02
  that
• 6:02
  you're
• 6:02
  doing.
• 6:03
  We
• 6:03
  can
• 6:03
  actually
• 6:03
  build
• 6:03
  that
• 6:04
  into
• 6:04
  our
• 6:04
  programming
• 6:05
  for
• 6:05
  memberships
• 6:06
  and
• 6:06
  programs
• 6:06
  as
• 6:06
  well,
• 6:07
  which
• 6:07
  obviously
• 6:08
  can
• 6:08
  have
• 6:08
  so
• 6:08
  many
• 6:08
  positive
• 6:09
  impacts,
• 6:09
  especially
• 6:09
  on
• 6:09
  marketing.
• 6:10
  Because
• 6:10
  if
• 6:10
  you're
• 6:10
  able
• 6:11
  to
• 6:11
  say
• 6:11
  like,
• 6:12
  you
• 6:12
  know,
• 6:12
  the,
• 6:13
  the
• 6:13
  product
• 6:13
  marketing
• 6:14
  leaders
• 6:14
  that
• 6:14
  join
• 6:15
  our
• 6:15
  membership
• 6:16
  have
• 6:16
  XYZ
• 6:17
  growth
• 6:17
  and
• 6:17
  then
• 6:17
  this
• 6:18
  is
• 6:18
  how
• 6:18
  that
• 6:18
  impacts
• 6:19
  their
• 6:19
  career,
• 6:19
  that's
• 6:20
  a
• 6:20
  way
• 6:21
  higher
• 6:21
  compelling
• 6:22
  message
• 6:22
  than
• 6:22
  like,
• 6:22
  hey,
• 6:23
  join
• 6:23
  our
• 6:23
  community,
• 6:23
  you're
• 6:24
  going
• 6:24
  to
• 6:24
  mark
• 6:24
  to
• 6:24
  get
• 6:25
  to
• 6:25
  network
• 6:25
  with
• 6:25
  other
• 6:25
  product
• 6:26
  marketers,
• 6:26
  like
• 6:27
  that's
• 6:27
  going
• 6:27
  to
• 6:27
  attract
• 6:27
  some
• 6:28
  people,
• 6:28
  but
• 6:28
  not
• 6:29
  like
• 6:29
  a
• 6:29
  lot
• 6:29
  of
• 6:29
  people
• 6:30
  and
• 6:30
  not
• 6:30
  the
• 6:30
  right
• 6:30
  people
• 6:31
  probably.
• 6:31
  And
• 6:32
  so
• 6:32
  the
• 6:32
  more
• 6:33
  you
• 6:33
  can
• 6:33
  be
• 6:33
  specific
• 6:33
  about
• 6:34
  the
• 6:34
  growth
• 6:34
  trajectory
• 6:35
  and
• 6:35
  how
• 6:36
  you're
• 6:36
  actually
• 6:36
  serving
• 6:36
  People
• 6:37
  and
• 6:37
  helping
• 6:37
  them
• 6:37
  reach
• 6:38
  their
• 6:38
  goals
• 6:38
  and
• 6:38
  helping
• 6:38
  them
• 6:39
  do
• 6:39
  whatever
• 6:40
  it
• 6:40
  is
• 6:40
  like
• 6:40
  the
• 6:40
  practice
• 6:41
  that
• 6:41
  you're
• 6:41
  leading,
• 6:42
  the
• 6:43
  more
• 6:43
  likely
• 6:43
  they
• 6:43
  are
• 6:44
  to
• 6:44
  buy
• 6:44
  and
• 6:44
  then
• 6:44
  stay
• 6:45
  retained.
• 6:46
  Frameworks
• 6:46
  also
• 6:47
  create
• 6:48
  this
• 6:48
  like
• 6:48
  shared
• 6:49
  language.
• 6:49
  Like
• 6:50
  with
• 6:50
  tomorrow
• 6:50
  she
• 6:50
  can
• 6:51
  say
• 6:51
  like,
• 6:52
  you
• 6:52
  know,
• 6:52
  oh,
• 6:52
  you
• 6:52
  know,
• 6:52
  the
• 6:53
  five
• 6:53
  modes
• 6:53
  of
• 6:53
  PMM
• 6:54
  leaders
• 6:54
  and
• 6:54
  start
• 6:54
  talking
• 6:54
  about
• 6:55
  what
• 6:55
  it
• 6:55
  means
• 6:55
  to
• 6:55
  be
• 6:55
  the
• 6:55
  activator
• 6:56
  and
• 6:56
  her
• 6:57
  members
• 6:57
  are
• 6:57
  really
• 6:57
  going
• 6:57
  to
• 6:57
  understand
• 6:58
  what
• 6:58
  that
• 6:58
  means.
• 6:59
  And
• 6:59
  so
• 6:59
  you're
• 6:59
  creating
• 7:00
  this
• 7:00
  like
• 7:00
  shorthand
• 7:01
  or
• 7:01
  reference
• 7:01
  points
• 7:01
  or
• 7:02
  like
• 7:02
  inside
• 7:02
  language
• 7:03
  that
• 7:03
  your
• 7:03
  members
• 7:04
  share,
• 7:04
  which
• 7:04
  is
• 7:04
  super
• 7:05
  powerful
• 7:05
  because
• 7:05
  it
• 7:06
  can
• 7:06
  be
• 7:06
  really
• 7:07
  helpful
• 7:07
  with
• 7:08
  culture
• 7:08
  building
• 7:09
  and
• 7:09
  your
• 7:09
  word
• 7:10
  of
• 7:10
  mouth
• 7:10
  marketing
• 7:10
  because
• 7:10
  people
• 7:11
  are
• 7:11
  speaking
• 7:11
  in
• 7:12
  this
• 7:12
  like
• 7:12
  separate
• 7:13
  language
• 7:14
  and
• 7:14
  especially
• 7:14
  with
• 7:15
  AI
• 7:15
  and
• 7:15
  everything,
• 7:15
  like
• 7:16
  it
• 7:16
  makes
• 7:16
  it
• 7:16
  a
• 7:16
  lot
• 7:16
  easier
• 7:17
  to
• 7:17
  stand
• 7:17
  out.
• 7:17
  I
• 7:18
  think
• 7:18
  that
• 7:18
  this
• 7:19
  is
• 7:19
  a
• 7:19
  huge
• 7:19
  differentiator
• 7:20
  opportunity.
• 7:21
  And
• 7:21
  in
• 7:22
  today's
• 7:22
  climate
• 7:22
  where
• 7:23
  it's
• 7:23
  like
• 7:23
  this
• 7:23
  is
• 7:24
  this
• 7:24
  shared
• 7:25
  language
• 7:25
  that
• 7:25
  I've
• 7:26
  created
• 7:26
  for
• 7:26
  my
• 7:26
  people
• 7:27
  that
• 7:27
  I
• 7:27
  can
• 7:27
  market
• 7:28
  and
• 7:28
  talk
• 7:28
  about
• 7:28
  and
• 7:29
  you
• 7:29
  can
• 7:29
  consistently
• 7:30
  talk
• 7:30
  about
• 7:30
  your
• 7:31
  framework
• 7:31
  and
• 7:31
  your
• 7:31
  marketing
• 7:32
  because
• 7:32
  as
• 7:33
  we've
• 7:33
  all
• 7:33
  been
• 7:33
  taught
• 7:34
  and
• 7:34
  it's
• 7:35
  hard
• 7:35
  to
• 7:35
  practice,
• 7:36
  so
• 7:36
  we
• 7:37
  should
• 7:37
  be
• 7:37
  repeating
• 7:37
  the
• 7:37
  same
• 7:38
  things
• 7:38
  over
• 7:38
  and
• 7:38
  over
• 7:38
  and
• 7:38
  over.
• 7:39
  So
• 7:40
  you
• 7:40
  know,
• 7:40
  always
• 7:40
  leaning,
• 7:41
  coming
• 7:41
  back
• 7:41
  to
• 7:42
  like
• 7:42
  your
• 7:42
  framework
• 7:42
  and
• 7:42
  using
• 7:43
  that
• 7:43
  language
• 7:43
  again
• 7:43
  and
• 7:43
  again
• 7:44
  is
• 7:44
  going
• 7:44
  to
• 7:44
  be
• 7:45
  really
• 7:45
  important.
• 7:45
  And
• 7:46
  so
• 7:46
  it's
• 7:46
  kind
• 7:46
  of
• 7:46
  why
• 7:47
  I
• 7:48
  will
• 7:48
  say
• 7:48
  things
• 7:48
  like,
• 7:48
  oh,
• 7:49
  we're
• 7:49
  going
• 7:49
  to
• 7:49
  talk
• 7:49
  about
• 7:49
  architect,
• 7:50
  you
• 7:51
  know,
• 7:51
  the
• 7:51
  architect
• 7:51
  stage
• 7:52
  of
• 7:52
  building
• 7:52
  your
• 7:52
  community
• 7:53
  and
• 7:53
  like
• 7:53
  really
• 7:53
  working
• 7:53
  on
• 7:54
  your
• 7:54
  foundations.
• 7:55
  And
• 7:55
  that's
• 7:55
  something
• 7:55
  I
• 7:56
  repeat
• 7:56
  over
• 7:56
  and
• 7:56
  over.
• 7:56
  And
• 7:57
  I've,
• 7:57
  people
• 7:58
  have
• 7:58
  started
• 7:58
  to
• 7:58
  say
• 7:58
  to
• 7:59
  me
• 7:59
  like,
• 7:59
  oh,
• 7:59
  Becky
• 7:59
  helps
• 7:59
  you
• 8:00
  like
• 8:00
  with
• 8:00
  your
• 8:00
  architecture
• 8:01
  or
• 8:01
  like
• 8:01
  the
• 8:02
  architecting
• 8:02
  of
• 8:02
  your
• 8:02
  community.
• 8:03
  And
• 8:03
  it's
• 8:03
  like,
• 8:03
  yep,
• 8:04
  that
• 8:04
  is
• 8:04
  a
• 8:04
  word
• 8:04
  that
• 8:04
  is
• 8:05
  in
• 8:05
  my
• 8:05
  framework
• 8:05
  that
• 8:05
  I've
• 8:05
  been
• 8:06
  using.
• 8:06
  And
• 8:06
  now
• 8:06
  people
• 8:06
  are
• 8:07
  starting
• 8:07
  to
• 8:07
  repeat
• 8:07
  it
• 8:07
  back
• 8:08
  to
• 8:08
  me.
• 8:08
  Okay,
• 8:09
  so
• 8:09
  if
• 8:10
  you
• 8:10
  don't
• 8:10
  have
• 8:10
  a
• 8:10
  framework
• 8:11
  yet
• 8:11
  and
• 8:11
  you
• 8:11
  want
• 8:11
  to
• 8:12
  create
• 8:12
  one,
• 8:12
  what
• 8:13
  I
• 8:13
  want
• 8:13
  you
• 8:13
  to
• 8:13
  do
• 8:13
  is
• 8:14
  start
• 8:14
  it.
• 8:14
  Start
• 8:14
  to
• 8:15
  notice
• 8:15
  the
• 8:15
  patterns
• 8:16
  of
• 8:16
  everything
• 8:17
  that
• 8:17
  you
• 8:18
  are
• 8:18
  using
• 8:18
  with
• 8:19
  your
• 8:19
  clients.
• 8:19
  Clients,
• 8:19
  either
• 8:20
  one
• 8:20
  on
• 8:20
  one
• 8:20
  or
• 8:20
  in
• 8:21
  group
• 8:21
  setting.
• 8:22
  But
• 8:22
  what
• 8:22
  are,
• 8:22
  what
• 8:22
  is
• 8:23
  the
• 8:23
  general
• 8:23
  process
• 8:24
  that
• 8:24
  you're
• 8:24
  taking
• 8:24
  people
• 8:24
  through?
• 8:25
  What
• 8:25
  are
• 8:25
  the
• 8:26
  tools
• 8:26
  and
• 8:26
  resources
• 8:27
  that
• 8:27
  you're
• 8:28
  using?
• 8:28
  What
• 8:28
  are
• 8:28
  the,
• 8:29
  the
• 8:29
  frameworks
• 8:30
  that
• 8:30
  you
• 8:30
  already
• 8:30
  use
• 8:31
  that
• 8:31
  exist?
• 8:31
  Like
• 8:31
  for
• 8:32
  me,
• 8:32
  I
• 8:32
  remember
• 8:33
  I
• 8:33
  had
• 8:33
  something
• 8:34
  called
• 8:34
  the
• 8:34
  transformation
• 8:35
  membership
• 8:35
  model.
• 8:35
  And
• 8:35
  I
• 8:36
  talked
• 8:36
  about
• 8:36
  how,
• 8:36
  and
• 8:37
  I
• 8:37
  talk
• 8:37
  about
• 8:37
  this
• 8:37
  a
• 8:37
  lot,
• 8:37
  like
• 8:38
  what
• 8:38
  actually
• 8:38
  drives
• 8:39
  engagement?
• 8:39
  You
• 8:39
  have
• 8:39
  a
• 8:40
  backbone
• 8:40
  roadmap.
• 8:41
  That's
• 8:41
  why
• 8:41
  people
• 8:41
  buy,
• 8:42
  you
• 8:42
  have
• 8:42
  programming,
• 8:42
  that's
• 8:43
  why
• 8:43
  they
• 8:43
  engage.
• 8:44
  And
• 8:44
  then
• 8:44
  you
• 8:44
  have
• 8:44
  connection,
• 8:45
  which
• 8:45
  is
• 8:45
  why
• 8:46
  people
• 8:46
  Stick
• 8:46
  around.
• 8:47
  And
• 8:47
  that
• 8:47
  builds
• 8:47
  community.
• 8:49
  So
• 8:49
  this
• 8:49
  is
• 8:49
  like
• 8:49
  this
• 8:49
  framework
• 8:50
  that
• 8:50
  I've
• 8:50
  been
• 8:50
  using
• 8:50
  for
• 8:50
  a
• 8:51
  long
• 8:51
  time.
• 8:51
  But
• 8:51
  what
• 8:51
  I
• 8:51
  learned
• 8:52
  from
• 8:52
  my
• 8:52
  friend
• 8:52
  Charlotte
• 8:53
  Crowther,
• 8:53
  who
• 8:53
  helps
• 8:54
  like,
• 8:54
  you
• 8:54
  know,
• 8:55
  huge,
• 8:55
  huge
• 8:56
  creators
• 8:56
  and
• 8:56
  authors
• 8:57
  build
• 8:57
  their
• 8:57
  frameworks,
• 8:58
  she
• 8:59
  taught
• 8:59
  me
• 8:59
  that
• 9:00
  we
• 9:00
  have
• 9:00
  a
• 9:00
  primary
• 9:01
  and
• 9:01
  then
• 9:01
  we
• 9:02
  can
• 9:02
  have
• 9:02
  secondary
• 9:02
  frameworks,
• 9:03
  but
• 9:03
  our
• 9:03
  primary
• 9:04
  framework
• 9:04
  should
• 9:05
  encompass
• 9:05
  everything
• 9:05
  and
• 9:06
  should
• 9:06
  it
• 9:06
  should
• 9:06
  encompass
• 9:07
  all
• 9:07
  categories
• 9:08
  across
• 9:09
  our
• 9:09
  work.
• 9:09
  And
• 9:10
  so
• 9:10
  you
• 9:10
  kind
• 9:10
  of
• 9:10
  have
• 9:10
  to
• 9:10
  like
• 9:11
  put
• 9:11
  everything
• 9:11
  on
• 9:11
  a
• 9:12
  whiteboard
• 9:12
  or
• 9:12
  put
• 9:12
  everything
• 9:12
  in
• 9:13
  a
• 9:13
  big
• 9:13
  pile
• 9:14
  and
• 9:14
  like
• 9:14
  sift
• 9:14
  through
• 9:15
  it
• 9:15
  and
• 9:15
  organize
• 9:15
  it
• 9:15
  in
• 9:16
  a
• 9:16
  way
• 9:16
  that
• 9:16
  makes
• 9:16
  sense.
• 9:17
  Like
• 9:17
  what
• 9:17
  is
• 9:17
  the
• 9:18
  actual
• 9:18
  journey
• 9:18
  and
• 9:19
  stages
• 9:19
  that
• 9:19
  you
• 9:19
  take
• 9:20
  people
• 9:20
  through
• 9:20
  and
• 9:20
  what
• 9:20
  are
• 9:21
  the
• 9:21
  resources
• 9:21
  that
• 9:21
  you
• 9:22
  use
• 9:22
  at
• 9:22
  those
• 9:22
  different
• 9:22
  points.
• 9:23
  And
• 9:23
  then
• 9:23
  you
• 9:23
  can
• 9:24
  start
• 9:24
  to
• 9:24
  sort
• 9:24
  of
• 9:24
  like
• 9:24
  affinity
• 9:25
  map
• 9:25
  this
• 9:25
  and
• 9:26
  decide,
• 9:26
  okay,
• 9:27
  these
• 9:27
  are
• 9:27
  the
• 9:28
  three
• 9:28
  to
• 9:28
  five
• 9:29
  key
• 9:29
  areas
• 9:30
  that
• 9:30
  we
• 9:30
  take
• 9:30
  people
• 9:31
  through.
• 9:31
  And
• 9:31
  then
• 9:31
  you
• 9:31
  can
• 9:32
  start
• 9:32
  to
• 9:32
  have
• 9:32
  fun
• 9:32
  with
• 9:32
  like
• 9:33
  the
• 9:33
  naming
• 9:33
  and
• 9:34
  structure
• 9:34
  of
• 9:34
  it.
• 9:34
  But
• 9:34
  you
• 9:34
  have
• 9:35
  to
• 9:35
  do
• 9:35
  that
• 9:36
  background
• 9:36
  work
• 9:36
  to
• 9:37
  like
• 9:37
  collect
• 9:37
  the
• 9:37
  things
• 9:38
  and
• 9:38
  create
• 9:38
  the
• 9:38
  patterns
• 9:39
  first.
• 9:39
  One
• 9:40
  of
• 9:40
  the
• 9:40
  exercises
• 9:40
  I've
• 9:41
  given
• 9:41
  clients
• 9:41
  that
• 9:42
  has
• 9:42
  been
• 9:42
  helpful
• 9:42
  in
• 9:42
  the
• 9:42
  past
• 9:43
  for
• 9:43
  framework
• 9:44
  work
• 9:44
  is
• 9:44
  like
• 9:45
  imagine
• 9:45
  you're
• 9:45
  working
• 9:46
  with
• 9:46
  one,
• 9:46
  a
• 9:47
  client
• 9:47
  one
• 9:47
  on
• 9:47
  one,
• 9:47
  or
• 9:48
  a
• 9:48
  member
• 9:48
  one
• 9:48
  on
• 9:48
  one,
• 9:48
  and
• 9:49
  you
• 9:49
  want
• 9:49
  to
• 9:49
  take
• 9:49
  them
• 9:49
  from
• 9:49
  A
• 9:50
  to
• 9:50
  B,
• 9:50
  the
• 9:50
  general
• 9:51
  transformation
• 9:51
  you
• 9:51
  help
• 9:52
  serve
• 9:53
  and
• 9:53
  like,
• 9:54
  what
• 9:54
  is
• 9:54
  the
• 9:54
  step
• 9:55
  by
• 9:55
  step
• 9:55
  process
• 9:55
  you
• 9:55
  take
• 9:56
  them
• 9:56
  through
• 9:56
  and
• 9:56
  what
• 9:56
  tools
• 9:57
  are
• 9:57
  you
• 9:57
  using
• 9:57
  along
• 9:57
  the
• 9:58
  way.
• 9:58
  And
• 9:58
  that
• 9:59
  exercise
• 9:59
  has
• 10:00
  been
• 10:00
  really
• 10:00
  helpful
• 10:00
  for
• 10:01
  me
• 10:01
  and
• 10:01
  also
• 10:01
  my
• 10:02
  clients
• 10:02
  in
• 10:02
  deciding,
• 10:03
  like,
• 10:03
  what
• 10:03
  should
• 10:03
  member
• 10:04
  journey
• 10:04
  look
• 10:04
  like?
• 10:05
  Of
• 10:06
  course
• 10:06
  there's
• 10:06
  nuance
• 10:06
  and
• 10:07
  so
• 10:07
  we
• 10:07
  want
• 10:07
  to
• 10:07
  build
• 10:07
  that
• 10:08
  nuance
• 10:08
  in.
• 10:09
  But
• 10:09
  generally
• 10:10
  speaking,
• 10:10
  that's
• 10:10
  like
• 10:10
  a
• 10:11
  really
• 10:11
  good
• 10:11
  place
• 10:11
  to
• 10:11
  start.
• 10:12
  So
• 10:13
  collate
• 10:13
  all
• 10:13
  of
• 10:14
  the
• 10:14
  things
• 10:14
  that
• 10:14
  you
• 10:14
  have,
• 10:14
  all
• 10:15
  of
• 10:15
  the
• 10:15
  resources
• 10:15
  that
• 10:16
  you
• 10:16
  use.
• 10:17
  Try
• 10:17
  this
• 10:17
  exercise
• 10:18
  of
• 10:18
  like
• 10:18
  a
• 10:18
  step
• 10:18
  by
• 10:18
  step
• 10:19
  process
• 10:19
  for
• 10:19
  one
• 10:19
  client
• 10:20
  and
• 10:20
  see
• 10:20
  what
• 10:20
  you
• 10:21
  start
• 10:21
  to
• 10:21
  come
• 10:21
  up
• 10:21
  with
• 10:22
  if
• 10:22
  you're
• 10:22
  interested
• 10:23
  in
• 10:23
  working
• 10:23
  on
• 10:24
  this
• 10:24
  together.
• 10:25
  I
• 10:25
  do.
• 10:26
  We
• 10:26
  do
• 10:26
  some
• 10:26
  of
• 10:27
  this
• 10:27
  in
• 10:27
  our
• 10:27
  strategy
• 10:28
  sessions
• 10:28
  where
• 10:28
  we'll
• 10:28
  work
• 10:29
  on
• 10:29
  like
• 10:29
  member
• 10:29
  journey
• 10:30
  specific
• 10:30
  to
• 10:31
  frameworks.
• 10:31
  And
• 10:32
  when
• 10:32
  people
• 10:33
  come
• 10:33
  to
• 10:33
  us
• 10:33
  and
• 10:33
  they
• 10:33
  say,
• 10:33
  like,
• 10:33
  hey,
• 10:34
  my
• 10:34
  membership's
• 10:34
  working
• 10:35
  in
• 10:35
  a
• 10:35
  lot
• 10:35
  of
• 10:35
  ways,
• 10:35
  but
• 10:35
  like,
• 10:35
  I
• 10:36
  really
• 10:36
  don't
• 10:36
  have
• 10:36
  a
• 10:36
  strong
• 10:36
  member
• 10:37
  journey,
• 10:37
  then
• 10:38
  sometimes
• 10:38
  we
• 10:38
  like
• 10:38
  really
• 10:38
  drill
• 10:39
  into
• 10:39
  the
• 10:39
  framework
• 10:39
  piece.
• 10:40
  So
• 10:40
  if
• 10:40
  that's
• 10:40
  something
• 10:40
  you're
• 10:40
  interested
• 10:41
  in,
• 10:41
  book
• 10:42
  a
• 10:42
  free
• 10:42
  discovery
• 10:43
  call
• 10:43
  with
• 10:43
  my
• 10:43
  team.
• 10:43
  There's
• 10:43
  a
• 10:44
  link
• 10:44
  in
• 10:44
  the
• 10:44
  show
• 10:44
  notes.
• 10:45
  So
• 10:45
  in
• 10:45
  the
• 10:45
  show
• 10:46
  notes,
• 10:46
  I'm
• 10:46
  going
• 10:46
  to
• 10:47
  also
• 10:47
  include
• 10:47
  the
• 10:48
  link
• 10:48
  to
• 10:48
  Tamara's
• 10:49
  PMM
• 10:49
  camp
• 10:50
  so
• 10:50
  you
• 10:50
  can
• 10:50
  check
• 10:50
  it
• 10:50
  out.
• 10:51
  Because
• 10:51
  I
• 10:51
  just
• 10:51
  think
• 10:52
  it's
• 10:52
  an
• 10:52
  incredible
• 10:52
  example
• 10:53
  and
• 10:54
  I
• 10:55
  also
• 10:55
  will
• 10:55
  include
• 10:55
  a
• 10:56
  link
• 10:56
  to
• 10:58
  walking
• 10:58
  through
• 10:58
  our
• 10:59
  framework
• 10:59
  so
• 10:59
  you
• 11:00
  can
• 11:00
  see
• 11:00
  an
• 11:00
  example
• 11:00
  and
• 11:01
  like
• 11:01
  how
• 11:01
  we
• 11:01
  work
• 11:01
  with
• 11:01
  clients
• 11:02
  and
• 11:02
  then
• 11:02
  yeah
• 11:03
  that
• 11:03
  discovery
• 11:03
  link
• 11:04
  is
• 11:04
  there
• 11:04
  if
• 11:04
  you
• 11:04
  would
• 11:05
  like
• 11:05
  to
• 11:05
  book
• 11:05
  a
• 11:05
  call
• 11:05
  with
• 11:05
  my
• 11:06
  team
• 11:06
  to
• 11:06
  talk
• 11:06
  about
• 11:06
  how
• 11:07
  we
• 11:07
  can
• 11:07
  help
• 11:07
  you
• 11:07
  do
• 11:07
  this.
• 11:08
  So
• 11:09
  I
• 11:09
  hope
• 11:09
  you
• 11:09
  enjoyed
• 11:09
  this
• 11:09
  one.
• 11:10
  I
• 11:10
  hope
• 11:10
  you
• 11:10
  have
• 11:10
  a
• 11:10
  framework
• 11:11
  or
• 11:11
  you're
• 11:11
  working
• 11:11
  on
• 11:11
  a
• 11:11
  framework.
• 11:12
  Launching
• 11:13
  my
• 11:13
  framework
• 11:13
  and
• 11:13
  my
• 11:13
  business
• 11:14
  in
• 11:14
  the
• 11:14
  past
• 11:14
  year
• 11:14
  has
• 11:14
  been
• 11:15
  hugely
• 11:15
  beneficial
• 11:16
  in
• 11:16
  helping
• 11:17
  me
• 11:17
  create
• 11:18
  stronger
• 11:19
  offer
• 11:19
  suites,
• 11:20
  stronger
• 11:20
  products
• 11:20
  and
• 11:20
  services
• 11:21
  and
• 11:21
  a
• 11:22
  strong
• 11:22
  membership
• 11:22
  for
• 11:23
  my
• 11:23
  customers
• 11:23
  which
• 11:23
  has
• 11:24
  been
• 11:24
  awesome.
• 11:24
  So
• 11:25
  okay
• 11:25
  this
• 11:25
  is
• 11:25
  a
• 11:26
  long
• 11:26
  one
• 11:26
  but
• 11:26
  I
• 11:26
  think
• 11:26
  it's
• 11:27
  like
• 11:27
  a
• 11:27
  really
• 11:27
  important
• 11:27
  topic
• 11:28
  and
• 11:28
  I'd
• 11:28
  love
• 11:28
  to
• 11:28
  know
• 11:28
  what
• 11:29
  questions
• 11:29
  you
• 11:29
  have
• 11:29
  and
• 11:29
  maybe
• 11:30
  I'll
• 11:30
  do
• 11:30
  a
• 11:30
  part
• 11:30
  two
• 11:30
  on
• 11:31
  frameworks
• 11:31
  because
• 11:31
  I
• 11:31
  know
• 11:31
  this
• 11:32
  was
• 11:32
  a
• 11:32
  lot
• 11:33
  and
• 11:33
  DM
• 11:34
  me
• 11:34
  and
• 11:34
  you
• 11:35
  know
• 11:35
  share
• 11:35
  this
• 11:35
  episode
• 11:35
  with
• 11:36
  a
• 11:36
  friend
• 11:36
  as
• 11:36
  well
• 11:36
  if
• 11:36
  you
• 11:37
  it
• 11:37
  really
• 11:37
  was
• 11:38
  helpful
• 11:38
  for
• 11:38
  you.
• 11:38
  Okay
• 11:39
  thanks
• 11:39
  guys.