What Drives Most US Broadband Churn: Not Pricing, Bundling or Speeds
Broadband is behaving more like a true utility, with churn holding near a remarkably low 1% per month for fixed broadband, comparable only to mobile phone providers. Moves remain the top driver of customer loss, followed by the hunt for lower prices and frustrations with service quality, especially among older households, families with children, and higher-income users who are more intolerant of outages. Speed, while important, ranks further down the list of reasons to switch.
At the same time, competitive pressure is intensifying. Fixed wireless access is scaling quickly in both rural and…
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