TWiB: USDA awards DISCUS $1.07 million, Pursuit Spirits releases The Alpha Barrel, Heaven Hill releases 20th Anniversary Bottle
It's This Week in Bourbon for February 27th 2026. The USDA has awarded the Distilled Spirits Council of the United States (DISCUS) over $1.07 million to promote American spirits, Pursuit Spirits has released The Alpha Barrel, and Heaven Hill Distillery announces the release of Bernheim Original Kentucky Straight Wheat Whiskey 20th Anniversary Limited Edition.
Show Notes:
Hotaling & Co. shuttering Pier 50 distillery to focus on brand building and importing
Former HR VP files whistleblower lawsuit against Bardstown Bourbon Company alleging corporate misconduct
American Whiskey Association…
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