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When Prices Fall Buyers Stop Playing | Real Estate News
When housing markets cool, pricing errors don’t just slip under the radar—they torpedo deals. In a blizzard, selling ice cream is impossible—even if you love it. Back during the Great Recession, I helped D.R. Horton train sales teams across collapsing markets like Florida, where buyers weren’t rejecting homes—they were trapped by negative equity. The real secret? Buyers aren’t ignoring your house; they’re calculating what’s actually worth paying right now. Competing listings reveal hidden truths: why some homes get zero offers despite showings, or why buyers are already imagining renovations…
The skinny
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