Ep.88: Campaign Data Analytics with James Booth
Dunn Street founder Stephen Donnelly was joined by James Booth, a progressive political consultant based in Washington DC who was most recently the Director of Paid Media Analytics on the Biden for President Campaign.
James discusses his experience and expertise in data analysis, the importance of it in campaigning and in particular the reliance field organising has on data and the analysis of data in the work of organising.
He details what data analytics looks like on the scale of a presidential election, drawing from his experience working on Joe Biden’s campaign.
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