You Don't Need More Leads, You Need an Ecosystem (Here's How I Actually Hit My Sales Goals)
In this episode, I'm pulling back the curtain on how I actually think about my marketing when we're behind on a sales goal, and the framework I use to decide what actions to take. I share my thoughts on why the answer is never just "get more leads," and why building a full marketing ecosystem, one where your ads, email list, social media, and live experiences are all working together, is what separates struggling marketing from marketing that compounds over time. I also talk about the power of re-engaging your warm audience with something fresh, and share a real client example where that…
The skinny
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