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SB 576, Professional Audio, DAB+ at MBT, and WROR's New Morning Show · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by AI.
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  I'm Marguerite Clark, bringing you the latest news and insights from the world of radio
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  broadcasting and digital audio.
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  Today, we'll cover highlights including RedTech Magazine's latest issue, SB 576's impact on
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  streaming audio, WorldDAB's D.A.B.
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  plus focus at the MBT Conference, Beasley's WROR's new morning show, and Christine Manika's
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  selection for a mentorship program.
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  The May/June 2026 issue of RedTech Magazine emphasizes the need for intelligent adaptation
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  in broadcasting.
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  As the industry operates within digital transformation, the focus is on smart
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  workflows, cloud-native operations, and AI-assisted production.
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  The edition features an interview with Ziad Hamza of MBC Group and explores radio's role in
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  connected vehicles, highlighting the balance between technology and the enduring human
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  connection in broadcasting.
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  California's SB 576, effective July 2026, extends loudness regulation from traditional
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  broadcast to streaming platforms.
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  Similar to the federal CALM Act for television, it mandates streaming services to keep
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  commercial audio levels consistent with accompanying content.
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  As California houses many major tech companies, this rule will likely set a national standard.
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  While platforms will normalize ads to -14 LUFS, content creators must decide whether to use
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  basic normalization or professional audio processing to ensure consistent listener
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  experience.
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  Professional broadcast-grade audio processors, like Orban Optimod, use sophisticated
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  techniques developed over decades to maintain consistent loudness, spectral balance, and
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  dynamic range.
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  These methods are underutilized in streaming but are crucial for maintaining audio quality
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  in noisy environments.
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  Audyllic’s platform adapts these techniques for file-based workflows, supporting multiple
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  formats and automated production.
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  With SB 576 looming, content providers should evaluate their audio processing to ensure
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  compliance and competitive quality.
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  WorldDAB will sponsor the MBT Conference 2026 in Skopje, North Macedonia.
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  This event will gather broadcasters, network operators, and technology companies to discuss
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  broadcasting and telecommunications in Central and Southeast Europe.
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  WorldDAB President Jacqueline Bierhorst will present "Securing the Future of Radio with
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  DAB+" in the opening session.
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  The conference will also feature a keynote on 5G Broadcast and discussions on North
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  Macedonia's DAB+ project.
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  The event underscores collaboration among regional broadcasters and technology providers.
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  Beasley Media Group's 105.7 WROR-FM in Boston is launching "The ROR Morning Show with LBF and
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  Adam 12" on June 1.
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  Hosted by Lauren Beckham Falcone, known as LBF, and seasoned Boston radio personality Adam 12,
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  the show promises engaging content.
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  Falcone has been part of WROR’s morning lineup since 2011, while Adam 12 brings experience
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  from his roles at WBZ-FM and WBOS-FM.
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  Expect features like "Supah Smaht in 60 Seconds" and "DM Disasters."
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  Mentoring and Inspiring Women in Radio, in partnership with Country Radio Broadcasters and
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  the Country Radio Seminar, has chosen Christine Manika for its country radio mentorship
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  program.
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  Manika, a brand manager and host at KIKN-FM and KXRB in Sioux Falls, will receive guidance from
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  Lauren "Lo" Sessions.
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  The program promotes leadership in country radio, offering networking and industry access.
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  Manika is eager to learn from established voices, emphasizing the importance of real
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  voices in a tech-driven era.
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  That's all for today's RedTech Daily Podcast.
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  For more in-depth articles and updates on the latest in radio broadcasting and digital audio,
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  visit our website at redtech.pro.
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  Thank you for tuning in.
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  I'm Marguerite Clark, and we'll see you next time.