FINDING YOUR AUDIENCE FROM THE COUCH TO THE TOILET
Premium streaming lost 89% of the subscribers that signed up for new subscriptions last year, and the audience it’s chasing is watching video in the bedroom, on the bus, and on the toilet. Evan Shapiro’s keynote makes the case that media has to redefine broadcast and follow the whole consumer.
In this keynote episode of the Media Odyssey Podcast, recorded on stage at Jupiter Festival in Miami, Evan Shapiro unveils the newest Media Universe map and the Creator Ecosphere map. He walks through cross-screen attention data from 23 regions, including why YouTube, TikTok, and vertical video are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.