Your Latte Isn’t the Problem

Cash Confident with Brie Sodano · Mar 19, 2026 · 12m

You’ve probably heard the advice: stop buying lattes, skip the avocado toast, or stop getting your hair done to get financially ahead.

But lately I’ve been down a bit of a rabbit hole looking at the belief systems behind a lot of money advice, and I started noticing something that made me pause. A surprising amount of financial advice aimed at women carries some very old assumptions about spending, work, responsibility, and even pleasure. And once you see it, it’s really hard to unsee it.

So today I want to walk you through three patterns I keep seeing in money advice for women. These are…