How psychology shapes modern voting
The upcoming US midterm elections serve as a critical test of Donald Trump's political influence, with Democrats favoured to retake the House while the Senate remains competitive. Human psychology and tribalism play significant roles in voter behaviour, with people exhibiting motivated reasoning and confirmation bias when processing political information. The rise of AI-generated deepfakes and misinformation, combined with declining trust in institutions, poses serious challenges to democratic processes in both America and Australia.
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