Latest / Business of Tech: Daily MSP News & IT Services Analysis
Active vs. Joined Partners: The Overlooked Risk in Vendor Programs
Vendor channel programs are structurally organized around metrics and incentives that prioritize initial partner acquisition over long-term partner viability or growth. Analysis of policies and practices at firms like Dr. Backup, Microsoft, and Arctic Wolf highlights that most vendors track and publish partner sign-ups (“joined”) but seldom disclose the ongoing, active partner count or revenue growth among partners. This structural approach creates a visibility gap and misaligns vendor and partner incentives, presenting ongoing governance risk for MSPs and IT providers.
The purchase of Dr…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.