Building an Emotional Connection in Banking

Banking Transformed with Jim Marous · Oct 26, 2021 · 50m

With consumers spending an average of 7.5 hours a day on various media platforms, ‘convenience’ in banking must now expand beyond store-centric factors to delivering digital convenience, with speed, simplicity, and empathy.

Increasingly. consumers and employees expect a greater value proposition from their financial institution that will instill loyalty and support a broader brand promise.

We are very fortunate to have Tyrrell Schmidt, U.S. Chief Marketing Officer for TD Bank on the Banking Transformed podcast. She discusses how TD’s established brand promise and purpose has translated at a…