Talking Drupal #548 - How to build your own CRM
In episode 548 we welcome back JD Leonard to discuss what CRMs are, what problems they solve, and which organizations benefit from them. JD explains why Drupal CRM defines CRM as "Contact Relationship Management," outlines core expectations like contact and relationship tracking and integrations, and describes Drupal CRM's Drupal-native architecture using dedicated, fieldable entity types for contacts, relationships, and contact methods. The panel compares Drupal CRM to older Drupal CRM efforts and user-based approaches, covers security considerations for PII and plans for field encryption…
The skinny
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