Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739

Leveraging Thought Leadership · Sep 17, 2026 · 25m

Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere else entirely — and this episode, featuring publishing strategist Zach Kristensen, is about figuring out where.

Zach has spent 15 years inside the thought leadership publishing world, first at FranklinCovey helping build out titles like The 4 Disciplines of Execution, and now running his own publishing and author-coaching practice, Juxtabook. His new book, Trust Me, I'm an Author, distills what he's learned working with over a…