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339: Discover Your Cosmic Niche with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

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  Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
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  to helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Hello and welcome to Unshakeable with Human Design everybody.
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  I'm your host, Nicole Laino, and today I want to bring one of those episodes
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  that is kind of what we're known for here, which is bringing human design
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  and business together and showing you how you do that, specifically around
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  something that I call your cosmic niche.
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  Now, when I talk to, I talk to a lot of entrepreneurs.
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  I talk to people who are interested in my programs.
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  I have friends, of course, who are entrepreneurs.
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  Most of my friends are entrepreneurs.
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  Uh, I speak with people in my programs and all around.
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  And when I talk to them and I ask them about how their business is going, what
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  they're, what's working, what's not.
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  And a lot of people have told me, especially after 2024, I know
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  that, you A lot of people felt like that was a tough year, that they
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  aren't where they would like to be.
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  I hear that a lot.
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  You know, I feel like I should be further.
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  And when I ask them what they think will solve their problem, what will
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  help their business, because most of them say, I need to make more revenue.
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  I need to make more money.
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  There's not enough money coming in.
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  There's not enough coming in consistently.
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  And when I ask them what they think will fix that problem, 95 percent
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  of people will tell me, well, I need to find my ideal client.
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  I just need to find my ideal client.
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  I have to figure out how to talk to my ideal client.
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  And that is both true and, not true.
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  I agree that that is a huge part of probably what's not working in
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  their business because that's why the content that they're writing, because
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  they are showing up on Instagram, they're putting content out there.
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  A lot of people have podcasts.
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  And the podcast isn't making money, so they're creating all of this
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  stuff, but the result isn't there.
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  They're not actually converting that into cash, into their business.
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  It's not even looking like cash.
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  It's not even looking like conversations that lead to cash.
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  It's just more and more content out.
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  So yes, I agree that knowing your ideal client, Helps with that, but the
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  way most people go about it is wrong.
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  And I'm going to break that down in this episode because I'm going to talk to you
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  about how you find your cosmic niche.
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  And this is something that transformed my business.
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  It's transformed the businesses of the people that I've worked with.
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  I've countless clients who like the light bulb goes off when
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  they realize how their life.
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  And their innate nature and their gifts and this particular element of
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  the human design chart, how they fit together, when they fit together, it
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  just, it all starts to make sense.
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  And what it helps you do is become so specific about your message
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  because that's really the problem.
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  And I'm going to break down kind of just like the way that I view this
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  whole thing in this episode, I'm going to take you through what the Cosmic
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  Niche is and why traditional niche marketing methods don't work and why
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  this works so well, before I get started.
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  If this topic interests you, if any of what I just described describes you
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  and where you are right now, I want to let you know about this very special
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  thing that I'm doing on January 22nd.
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  And if you listen to this after, this will be available for purchase because
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  this is a kind of intensive program.
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  So you're listening to this in February, you can still get this.
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  But I'll be teaching it live.
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  , I'm teaching a cosmic niche intensive.
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  This is a mini program that I'm putting together.
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  And this is actually the content that I teach inside my business by design
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  mentorship, my 12 month signature program, where we take you through
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  building an entire business and becoming an unshakable CEO according
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  to your human design, but with.
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  Proven business strategy.
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  So you're actually making money.
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  It isn't just energy, it's energy and strategy.
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  So this is actually one of those pieces that brings both of those
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  things together, energy and strategy.
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  And I wanted to teach this.
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  I was looking for something that was like a bite sized piece that could get you
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  results, that could answer a question.
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  Question or solve a problem that you guys had that wasn't, you know, this
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  huge investment that, you know, some of the other longer term mentorship
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  opportunities to work with me are.
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  So this is, the pricing changes.
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  So we're offering the first five people who sign up, get it at 55.
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  Then the next five people get it at 99 and then it will be 197.
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  So if you get in early and you're one of those All you have to do is
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  DM me the word niche on Instagram.
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  We'll send you the, information there.
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  I'm at Nicole Laino official.
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  Or just go to the show notes and be taken over to the website where you can
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  click over to the formal landing page and you can register on the website
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  if you'd prefer to do it that way.
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  We have it all linked up in the show notes for you.
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  , so this is a paid offer.
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  So just so you know, because we are teaching you the framework and
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  everything that I do inside that program, inside my major program,
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  we're teaching it to you here.
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  So it isn't like a information session.
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  It isn't a masterclass.
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  This is much more in depth.
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  So if you're interested in that, please just go over there and sign up.
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  Sign up and grab one of those first spots if you can, , but I promise you
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  it is worth the 200 if you pay for it.
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  It's actually worth a whole lot more than that where this is a very, very
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  good deal that we're making for you.
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  So if you're interested in that, go sign up right now.
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  I'll wait for you to, well, we'll pause the, pause the podcast.
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  Okay.
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  But.
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  So, let's talk about, this idea of finding your ideal client and where
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  a lot of entrepreneurs come from.
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  Because I want to take you through like the process that
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  most people are going through.
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  What most people go through is they say, I just need to find my ideal client.
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  So then what do they do?
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  They do some market research, although they don't usually do it correctly.
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  They do market research but nobody likes doing market research.
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  So usually this is one of those things that it does need to be done.
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  Um, but they're out there and they're talking to their people or they're
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  looking at Instagram and they're seeing what people are asking.
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  They're doing that type of market research.
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  They take another content writing program.
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  They fill out a bunch of worksheets about what people want and the problem
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  that they solve for those people.
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  You take another stab at that, I help statement.
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  You know, go to jazz up their IG bio and, you know, try to attract clients
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  that way because they tell you, Oh, that's how you get found on Instagram.
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  But what happens is they do all that work and then they still end up with
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  a vague kind of soulless message and something that does not reflect the
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  transformative work that they do.
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  They end up with an I help statement like I help entrepreneurs with burnout.
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  And then they jazz it up by saying, I help overworked entrepreneurs because they've
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  been told, Oh, if you say overworked, then that means that they're working and if
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  they're working, then they're making money and you're not talking to broke people.
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  All of this is true.
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  You still want to do that.
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  But do you see how I help overworked entrepreneurs with burnout?
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  Through somatic healing, through trauma therapy, through EFT, through whatever
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  your methodology and your, modality is, it still feels like, yeah, yeah,
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  yeah, like you and everybody else.
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  And why does that work?
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  Why do some people get away with that?
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  With having something that doesn't feel earth shatteringly, because this
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  is the other problem we get into.
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  Okay, but I don't know how to make it sexier.
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  I don't know how to jazz this up where it makes me sound like, to come up with
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  a statement that reflects what I do.
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  I don't know how to do that.
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  And then you read some other people's who are very successful and they
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  have something that you're like, yeah, that works, but I don't see
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  why it's so much better than mine.
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  You know, you read somebody else's where it kind of says the same thing,
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  but it's And it doesn't feel all that fancy, but they're making it work.
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  The problem with these methods, and I'll tell you why it works for some people and
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  why it doesn't work for others, is those people who it works for have a connection
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  to that statement that they're making.
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  They believe it wholeheartedly.
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  Think about your I help statement.
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  Think about the way that you present your business.
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  Think about when somebody asks you what you do, how you respond.
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  I see this with people all the time.
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  They like shrink and they're like, cause they're trying to find it.
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  And they're like, I don't know what I do.
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  And I don't even care if you, you don't need to say it perfectly.
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  That is not the bar that I'm setting because I don't
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  say it perfectly every time.
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  But the one thing that I do know is it's in my bones what I do.
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  And even if it doesn't come out properly or perfectly, you feel what I do.
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  I'm the I help statement.
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  My conviction in it is.
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  I help entrepreneurs raise their level of strategy and energy through human
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  design to step in to be unshakable CEOs.
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  Truly, where they're making repeatable sales in their business and they
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  are an authority in their space.
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  Now I say that a hundred different ways.
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  I have said that a million different ways.
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  But the thing is, like, you get it from me.
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  You go like, okay, get that.
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  Or you say, interested in hearing more.
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  And that's really what you want.
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  You want people leaning in and saying, I want to hear more.
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  And there is an art to that.
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  So what's the difference?
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  How do you get to that statement?
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  How do you get to that level of conviction and belief where you are
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  the niche statement, you are a reflection of everything that you do.
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  Hi.
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  You need to be part of this process because the problem with the methods that
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  I just talked about, about the worksheets and the market research and, you know,
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  trying to come up with your, I help statement, filling in the mad lib form.
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  I help blank with blank by blank without blank.
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  You know, you're filling those things out.
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  The problem with those and those methods, and I'm not saying , that
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  they are not needed, but the fact that that's all you need is wrong.
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  Because that's how you end up with something that is bland, vague, and
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  just, like, you look at it and you're like, it doesn't, that's not it.
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  That's not it.
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  and, but you still do need something that conveys how you help people.
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  All of that stuff is valid, but you need it to have you in there.
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  The problem with these methods, you are not part of that process at all.
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  It's all about the other people.
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  It's all about the problem they have.
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  the benefits that they want.
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  Who they are.
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  Where they shop.
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  How old she is.
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  How many kids do they have.
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  All of that stuff is them.
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  It's so outward facing.
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  So how do we fix that?
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  We put you in the process.
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  And the way that we do that, because this is the secret sauce,
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  is something I call reverse niching.
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  You're still going to do all of that work.
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  You're still going to be paying attention to what people want.
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  But you are going to put you first and we do that with human design.
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  There is a specific aspect of the human design chart that tells you who your
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  cosmic niche is, how you relate to them, and what your role is with this.
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  Okay?
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  This is a very nuanced aspect of human design.
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  It is not necessarily just knowing the gate.
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  It's the nodes.
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  I'll tell you what piece it is, but being able to interpret what those nodes mean
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  and how it relates to your niche, to your business, to your life, to your story.
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  That is a whole other thing, which is why I can't go through it on a
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  podcast, which is why I'm teaching a program on this, just this aspect.
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  Now, this is a subset, so if you've taken my Authority Accelerator Masterclass,
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  my five day free masterclass, which we're not running that again until I
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  believe March, but if you've taken that before, you know that I have something
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  I teach called the Authority Matrix.
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  They are eight elements in the Human Design Chart that help you
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  build, activate your genius, and build a brand on your authority.
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  Innate genius in your gifts, the things that you were born to be in this world.
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  And we teach you how to tune them up inside my business by design program.
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  And we teach you how to shine your light and how to use that in your business.
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  Well, the nodes, this cosmic niche piece is a huge part of that authority matrix.
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  This is one of those elements that we teach.
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  So it's a whole unit inside my program.
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  I will be teaching just this piece to you if you are interested on January
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  22nd, we will be teaching this, I will be teaching this masterclass, it's really
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  an intensive workshop where, because you will be working, you will be doing
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  worksheets, you will walk away knowing that who your cosmic niche is, how you
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  relate to them, you will have all of that information and hopefully you will be
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  able to integrate it while we're on there.
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  I'm only saying hopefully because sometimes it, it's
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  about what you produce here.
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  You know, what answers do you put on the page?
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  Because it's not just about what's in the chart, it's about how you and
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  your experience relate to the chart.
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  And that becomes your, like a huge foundational piece to your brand.
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  It becomes a huge foundational piece to your content and your messaging.
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  And this is one of those things.
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  That just really starts to lock things in for people where people are like,
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  Oh my God, I understand now that I help people in corporate, I help
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  executives and I help them this way, but this is what they've gone through.
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  And I know that because it's part of my world too.
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  Like something that blows the doors off for people.
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  So I highly recommend you jump into this.
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  If you have any of these problems, if you feel like you are, your message is
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  not landing with the right people, if you feel like you're putting out lots of
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  content but there's not a real connection that it's making with your audience,
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  if people aren't reaching out to you and you're converting into clients.
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  Um, and if you feel like you, when somebody asks you what you do,
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  you are not able to articulate that succinctly, quickly, or with
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  embodiment, then I highly recommend you come to this, to this intensive.
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  This is really going to be amazing and you will walk away with greater
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  understanding, clarity, and something that you can really build on.
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  If you want that, all you have to do is DM me the word Niche on Instagram.
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  I'm at Nicole Laino Official.
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  We'll send you the details there.
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  Maybe you could be one of those first five people or first ten people
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  to get in at the discounted rate.
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  And if you would like to go straight to the landing page to go and sign up
• 15:42
  online on the website, then just please go to the show notes and go to the
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  website URL that we've linked there.
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  So that'll take you right there and you can register right there on the page.
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  Thanks for being here.
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  Thank you for tuning into this episode and for always being here with us, whether
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  this is your first episode or you've been listening to us for a long time.
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  I'm grateful to you.
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  Thank you.
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  Thank you.
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  Thank you from the bottom of my heart.
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  And remember, in order to have an unshakable business, you must
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  first become an unshakable human.
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  So thanks for letting us help you become unshakable with human design, everybody.
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  We'll see you next time.
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  If you love this episode and you're a fan of the show, please show
• 16:19
  us the love on iTunes, Spotify, or wherever you're listening to
• 16:22
  the show and leave us a review.
• 16:23
  And if you'd like to connect with other entrepreneurs on their human
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  design journey, join our free Facebook community, Human Design for Entrepreneurs.
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  Go to nicolelaino.
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  me forward slash podcast links to join the group, book a human
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  design reading with me, or access our free human design resources.
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  We'll see you there.