Latest / Talk with Linda Reed-Enever
How Marketing Leadership Shows Up in Audience Growth
Growing an audience is not just about posting more content, no matter what the gurus are telling you. It is also not simply about increasing your reach, gaining followers or trying to stay ahead of the latest algorithm change.
Audience growth is also about leadership.
It is about knowing what you stand for, understanding the people you want to reach and guiding them towards ideas that can help them. It means being clear enough that people understand your message, consistent enough that they remember you and useful enough that they want to come back.
When that leadership is missing, marketing…
The skinny
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