Latest / The Brandinc PR Podcast
How Dugout Mugs Scored $50M in Sales with Bold Branding & Social Proof: A Conversation with CEO Kris Dehnert
What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.
With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.
But Kris doesn’t just drop…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.