Is Cheaper Better? | Ep. #737

Marketing School - Digital Marketing and Online Marketing Tips · Aug 7, 2018 · 7m

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Cheaper Better?

[01:00] Some people say you pay what you get for, but sometimes cheaper is better.

[01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.

[02:00] The quality is the same, but the diamonds are made in simulated conditions.

[02:28] If two advertising…