Latest / The Business of Jiu Jitsu
Ep. 121 - Paid ads waste money, organic content wastes time
Hell of a click bait title I know but there is A LOT of truth in it for most academy and gym owners.
Tell me if this sounds familiar...
"I post all the time. Why don't I have more students?" Or the other one: "I tried ads once, they didn't work."
This episode is my whole philosophy on organic and paid for a jiu jitsu academy. Short version: organic is a vibe check for people who already found you. Paid is how strangers find you. Follow-up is what puts new students on the mat.
Organic
Don't hire someone to run it. Put that money into ads or retention.
Organic is a store window. Do people see…
The skinny
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