Latest / Wedding Pros who are ready to grow - with Becca Pountney / What the heck should I post on social media?!

Transcript

What the heck should I post on social media?! · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  We all know that we should be posting on our wedding business, social media
• 0:03
  regularly, but do you ever sit down to make one of those posts and just think
• 0:07
  I have no idea what to talk about?
• 0:09
  It may be that you've only just started your wedding business and you
• 0:12
  just don't have a lot of content yet, perhaps because of the last couple
• 0:15
  of years you feel like the content you do have is outdated or perhaps
• 0:19
  you just struggled to come up with.
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  How on earth, can you write on your social media every day?
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  What are you going to be talking about?
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  Well, today's episode is going to help you because I'm going to be
• 0:30
  sharing seven ideas that you can be posting to your social media accounts.
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  Right now, whether it's Facebook or Instagram or somewhere else,
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  these ideas should spark your imagination and get you posting.
• 0:43
  I'm Becca Pountney, wedding, business, marketing, expert, speaker, and blogger.
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  And you're listening to the wedding pros who are ready to grow podcast.
• 0:50
  I'm here to share with you actionable tips, strategies, and real life
• 0:54
  examples to help you take your wedding business to the next level.
• 0:57
  If you are an ambitious wedding business owner, that wants to take your passion
• 1:01
  and use it to build a profitable, sustainable business, doing what you
• 1:04
  love, then you're in the right place.
• 1:06
  Let's get going with today's episode.
• 1:11
  You might want a pen and paper for today's episode because I've got seven
• 1:15
  great ideas, which you can action and get started with straight away.
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  So let's dive straight in with number one.
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  The first thing that you can be posting about on your
• 1:24
  social media accounts is you?
• 1:26
  Yes.
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  You heard me right.
• 1:28
  Talk about yourself.
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  People absolutely love seeing pictures of you on your business accounts.
• 1:34
  They want to see the face or the faces behind the brand.
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  They don't want to see a corporate looking business.
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  They want to know who it is that runs the.
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  Ultimately in the wedding industry, they are booking you.
• 1:45
  You are going to be there on their big day and they want to get to know you.
• 1:49
  You may have heard it before, but people need to know like, and trust you before.
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  They're going to part with their hard earned cash and work with you
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  and posting a picture about yourself is a really great way that people
• 1:59
  can get to know you very, very fast.
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  I suggest, especially on Instagram, that you have a photo of you, at
• 2:04
  least every nine squares on your grid.
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  So anyone that visits your profile can see instantly who it
• 2:10
  is that's behind the business.
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  If there's more than one person in your team, then take it in turns and
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  get pictures out there of your face.
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  On my own Instagram.
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  I see that the pictures of me get the best engagement.
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  It's a little bit embarrassing, but I know that it works.
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  I think people like to see a face.
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  They feel like they're getting to know you and people just give it.
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  Now, this might take you out of your comfort zone.
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  You may feel uncomfortable putting your face on the screen,
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  but trust me, people love it.
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  If you want to feel more confident, go get some branding, imagery,
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  have some professional photographs taken that you can use of you at
• 2:45
  work, of you doing what you love?
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  So post about yourself.
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  That's the first idea.
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  Now, once you've got that picture of yourself on that grid, what are
• 2:53
  you going to write underneath it?
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  Well, this is again, a great place to show people what you're about and to help
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  people build that know like, and trust factor, introduce yourself, not just in
• 3:02
  a corporate kind of way, but talk about the things that you love, the things
• 3:06
  that make you different, the things that you enjoy doing at the weekend.
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  Things that people can resonate.
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  Or relate to.
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  So for me, I'm often heard talking about how much I love musical theater that I
• 3:17
  love to sing in my free time, or that I'm a massive fan of the spice girls.
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  And people love that.
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  It resonates with them because they can think, oh, me too, or definitely not me.
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  So the first thing I want to encourage you to be posting on your social
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  media accounts is a picture of you.
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  Show them behind the brand and show them who it is that
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  they're going to be working with.
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  Okay, post number two.
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  Now my idea for post number two is simple.
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  It's a straightforward testimonial, some words that are past couple
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  or even a fellow supplier in the wedding industry has said about.
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  Hopefully, you've got some of these somewhere on, maybe on Google
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  reviews, maybe on Facebook reviews or even in cards or on emails
• 3:58
  that couples have sent to you.
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  You can use these and they make great social media posts.
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  You've got two ways to do this.
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  The first way is to make some of those words into a graphic,
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  you can use a program like Canva and turn it into a quote.
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  And then you can share that graphic onto your social media accounts
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  with the testimonial on it.
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  Be aware though, especially on Facebook, they don't like graphics
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  with lots of words on them.
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  So it may not reach as many people, but you can make these look really pretty.
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  The other option is to just share a picture, a beautiful image of
• 4:29
  you, your products, something to do with a wedding, even that wedding
• 4:33
  day itself, and then share the testimonial in the comment below.
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  Okay.
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  It's important to know that you don't always have to
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  exactly reflect what's in the.
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  In the picture.
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  As long as the pictures reflecting you and your work, the comment
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  can be something different.
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  So you could share a picture of one of your beautiful wedding
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  cakes or flowers or a couple.
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  And underneath it, you can say here's what X and X person said about their special
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  day, testimonials work well because people, again need to learn to trust you.
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  And if they can see other people's opinions of you, it's going to help
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  them form their own opinion of you too.
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  So that's idea, number two, a testimonial.
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  Right.
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  Let's move on to idea.
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  Number three.
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  My third idea for what you should be posting on your social media, are
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  throwback pictures, just because there's no weddings happening for you right now.
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  Doesn't mean there never has been, I'm sure on your computers, you've got
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  archives of your best work, hidden away in the files on your hard drives or on
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  your computer, or even in your phone.
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  They might be pictures of previous weddings that you've worked at,
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  previous cakes or flowers or whatever it is that you've made, or perhaps
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  even styled shoots that you've been in over the last couple of years, we'll
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  start digging those pictures out.
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  People still want to see them as long as they're still
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  relevant to you and your brand.
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  And as long as they're reflecting the work that you produce right
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  now, there's no reason not to pull them back out of the archives.
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  Now, again, there's two options here.
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  You can say it's a throwback to this wedding in 2019 where we did
• 6:04
  this and we love this and talk about what it is that you did for them
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  or just share the picture.
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  Don't necessarily tell people it's the throwback.
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  Just use it as an inspirational image.
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  Talk about what's in the picture.
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  Tell a story, do anything in the comment underneath or above if
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  you're on Facebook, but you will have lots of pictures and people love to
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  see them just because they've been featured on one blog somewhere else.
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  Once in the past, most of your audience will never have come across them.
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  So why not get those pictures out of the archive and get them
• 6:32
  onto your social media profile?
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  Okay on to idea.
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  Number four, I hope that these are sparking some
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  thoughts, some interest in you.
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  We still got some more to go.
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  So let's carry on with number 4.
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  Now my idea for number four is something totally different.
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  It's what I like to call an entertainment type post.
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  I don't mean you being the entertainment.
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  I mean, your post is entertaining.
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  The people who are interacting with it, you know, this will
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  look different on Facebook too.
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  It will on Instagram.
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  The kinds of things I'm talking about is maybe.
• 7:04
  Funny video about a wedding.
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  Maybe you show one of those funny pictures where it says, you know, whatever
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  month you're getting in is going to be whatever month you're getting married in.
• 7:13
  This is the hairstyle that would suit you the best.
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  And you know, it shows you if you're getting married in December, there's some
• 7:17
  crazy hairstyle or something like that.
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  That's an entertainment post because people are seeing it.
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  They're laughing along with it and they're finding it entertaining.
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  You know, we forgot on that social media.
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  Isn't ultimately a marketing tool, although we use it like that.
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  Social media is there to be social.
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  Most people are on those platforms to socialize, to have fun, to be entertained.
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  So there is a place for us doing that on our accounts.
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  It can also be things like where you say, yeah.
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  Who would be the first person at the dance floor on your wedding,
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  tag them in this, or, I don't know.
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  There's so many different ideas out there.
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  Things you can say and do to entertain, take a look at stuff
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  you can share from other people.
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  Go and look at the big wedding website, see what they're posting about.
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  See what videos are going viral and share those on your Facebook.
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  Now on Instagram, this is going to look a bit different.
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  We don't tend to share other people's things onto our grid on Instagram, but
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  there's still ways you can entertain people, you know, ask people a question.
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  People love to give their opinion on things.
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  People love to tell you what they think is best.
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  So an entertainment post could just be on Instagram, on your grid.
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  You share two different pictures where they can swipe across to see them and
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  they have to vote for their favorite.
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  They have to tag someone in the.
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  I don't know what it is, but it's something to entertain your
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  audience, to make them laugh, to make them engage, to make them smile.
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  Um, it doesn't need to promote your business in any way, shape or form, but
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  obviously it needs to fit with your brand.
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  So have a little think about what kind of posts you could be using to
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  entertain your audience this week.
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  Okay.
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  Let's move on to tip number five.
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  The number five idea for your social media is why not stop
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  only talking about yourself.
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  Now, this might seem counter intuitive, but my number five idea is that
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  actually you share somebody else's work.
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  Now this could either be a wedding venue or maybe another wedding professional
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  that you'd like to work alongside.
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  Now it's important to note you don't want to be sharing your competitors.
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  I'm not suggesting if you make wedding cakes, you share
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  another wedding cake maker.
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  On your profile, but the great thing about the wedding industry is there so many
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  other parallel industry people out there.
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  So if you're a florist, why not share someone else's cake, if
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  you're a photographer, why not share someone else's flowers?
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  There is so many options with this.
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  Now there's a couple of rules that you need to think about.
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  Don't just share somebody else because they're your friend.
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  You should only be sharing that person's work.
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  If their work aligns with yours.
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  You know, if they're a luxury wedding planner and you're a luxury cake maker,
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  and you're working at similar kinds of venues, then that would be a great match.
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  But if you're working at a luxury hotel and your friend who makes cakes is
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  making them for a low budget hotel, you know, it probably isn't a good match.
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  So you need to find other wedding professionals, other venues, which
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  align with your same ethos, your same kind of weddings, and you have
• 10:05
  very similar ideal couples in mind.
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  Once you found them, reach out to them, chat to them, get to know them and ask if
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  you can share some of their work on your.
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  Now the benefit of this is not only is it helpful for you and your audience because
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  they're getting other help and insight into how to plan their wedding from
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  other types of people is giving you extra content, which belongs to someone else.
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  So you're not trying to make your own photos last for a long time,
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  because you've asked to use one of their photos, but also when you talk
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  about someone else on your social.
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  Guess what they're going to then share it with their audience.
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  And all of a sudden you can get your brand, your wedding business in front
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  of another wedding businesses audience.
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  So it works both ways.
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  It's reciprocal.
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  So that's my post idea.
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  Regularly.
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  Find other people that you can work with and ask to share some of their images.
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  Make sure it's on brand.
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  Make sure they align with you.
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  Make sure you've got their permission.
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  And most of all, make sure you give credits where credits are.
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  You know, it's very frustrating.
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  If you see people sharing work and they haven't credited you properly for it.
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  So go above and beyond.
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  If you're sharing and talking about someone else to credit them correctly,
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  that's going to help build your relationship with them in the future.
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  But don't be afraid of occasionally sharing somebody else's work or
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  venue that you want to work with or do work with because it's going
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  to help you build relationships.
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  If they share it, it's going to get you in front of some more people.
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  And it's going to give you more content for your social media as.
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  Okay, moving right on to post idea.
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  Number six.
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  My next idea for you for your post this week is to share a wedding
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  planning tip with your audience.
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  You are the expert at whatever it is that you do, and you have got loads
• 11:48
  of information in your head, which is going to be helpful for other people.
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  Now, this will be second nature to you.
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  So this information will feel obvious, but to people who are following.
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  Couples who are planning their wedding.
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  This might all be new and you can be there to help them.
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  So what I want you to do is start writing down questions that
• 12:07
  you get asked all of the time.
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  What is it when people are planning their wedding with you, that they are always
• 12:12
  asking you, it might be if you are in the wedding cake industry that people
• 12:16
  are often asking you about what size cake they need, how to keep their cake
• 12:19
  fresh, how long in advance they should be ordering their wedding cake from you.
• 12:23
  Whatever is there will be questions for all of you.
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  That lots and lots of people ask you.
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  So write down all these questions, take in that information.
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  Think about what people ask you a lot and then start turning them
• 12:35
  into content for your social media.
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  Just short tips that you can use to help other people.
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  Again, sometimes this has a magic benefit.
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  If other wedding industry people see your tips and they think they're good.
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  They also might share them to their audiences as well.
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  So it's, again, it's a win-win, but ultimately you're helping those
• 12:55
  couples with their wedding planning.
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  You're helping answering their questions.
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  So that saving you, answering the same questions again and
• 13:01
  again, because hopefully they're getting answered on your profile.
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  And also is helping you to become an authority.
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  Remember right at the start I was talking about that know like, and
• 13:10
  trust they can trust you because you're showing, you know, what you talk about.
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  You're making yourself a leader in your field.
• 13:17
  You're showing that you're the expert.
• 13:18
  They can trust you.
• 13:19
  And therefore they can trust a book you for their wedding day.
• 13:23
  You will have so many tips and even the smallest things that you think
• 13:26
  are the most obvious will make great social media posts, and we'll be really,
• 13:30
  really helpful for your audience.
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  So start making that list.
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  Get those tips down on a piece of paper and start thinking, what can I
• 13:38
  write to help someone in my audience?
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  What little piece of advice can I give them today is going to
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  help them with their wedding planning and make life easier.
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  And therefore also positioned me as the expert.
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  So that was idea.
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  Number six, find a wedding planning tip and share it on your profile.
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  Again, you can share it as a graphic with the words on it that you've created,
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  or preferably you find an image that you can use one from your collection
• 14:04
  and put the tip in the comment below.
• 14:07
  Okay, moving right on to our final post idea for today.
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  And this one's an important one and I promise you, most of you are
• 14:16
  probably not doing this enough.
• 14:18
  The final post that I want to talk to you about today is a post
• 14:22
  which is making a direct sell.
• 14:25
  Talking about selling now, we all don't like selling.
• 14:28
  We all shy away from it.
• 14:30
  And in the wedding industry, we are really bad at selling.
• 14:33
  Sometimes we hide behind what we do.
• 14:35
  We want to be nice people, and we're just a little bit scared of selling.
• 14:39
  I'm pretty sure there's a whole podcast episode we can do on this topic.
• 14:43
  But one of the problems I see on lots of your grids is that
• 14:46
  you just don't sell enough.
• 14:47
  You might be sharing lots of beautiful imagery of your work, but there's
• 14:51
  never a clear call to action.
• 14:54
  As customers, we need to know what the next step is.
• 14:56
  We need clear calls to action because otherwise we freeze and we do nothing.
• 15:01
  If we don't understand how to work with you, how to order from
• 15:04
  you, how to get in contact with.
• 15:06
  Then we just don't do it.
• 15:08
  It's unlikely.
• 15:09
  We're going to go to lots and lots of effort to try and find out how to do it.
• 15:12
  We need a clear call to action, to know how we can buy.
• 15:16
  So sometimes on our social media posts, we need to make clear calls to action.
• 15:20
  We need to tell people that they can actually buy from us.
• 15:23
  We need to tell people what the process is.
• 15:26
  It might be.
• 15:27
  Direct message me to get more information on this service.
• 15:30
  It might be go to my website and book in an appointment, whatever it
• 15:34
  is, make a very, very clear call to action of what they need to do next.
• 15:38
  And talk about.
• 15:40
  If you've got special offers on where you're adding value.
• 15:43
  If they book within a certain timeframe, talk about it on
• 15:46
  your social media platforms.
• 15:48
  Now we don't want to use our social media platforms to sell,
• 15:51
  sell, sell all of the time.
• 15:53
  We've talked about how social media is social.
• 15:56
  We should be there to educate.
• 15:57
  We should be there to entertain.
• 15:59
  We should be there to inspire, but you know what?
• 16:01
  Occasionally, we also need to be there to sell.
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  So make sure you are putting our sales posts.
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  They don't need to be super selling.
• 16:08
  Discounted offer type posts.
• 16:10
  That is not what I'm talking about.
• 16:12
  I'm talking about explaining how people can take the next step now
• 16:16
  booking for August, 2022, to find out more, send me a message we're
• 16:22
  nearly fully booked for 2021.
• 16:24
  If you want a space, go to our website booking form.
• 16:27
  That's the kind of post, I mean, tell people if they want more from
• 16:31
  you, exactly how they can do it and don't make it too complicated.
• 16:34
  People do not like jumping through hoops.
• 16:37
  You need to make that call to action.
• 16:39
  Very, very clear and as simple as possible.
• 16:41
  So don't mix your messages.
• 16:43
  Don't say call me, or send me a DM or write to me or send me an email
• 16:48
  because people will feel confused and they just won't do any of it.
• 16:51
  Give them one clear call to action and ask them to follow it.
• 16:55
  Send me a DM and I'll send you more prices.
• 16:58
  That's as simple as it needs to be.
• 17:01
  I hope that's got your brain buzzing with lots of ideas.
• 17:04
  There is no need for you to sit down and not know what to post about this week.
• 17:08
  I'm very quickly going to recap all seven ideas again for you.
• 17:11
  One more time.
• 17:12
  So number one, talk about yourself, post a picture of you or one of your
• 17:16
  team and tell people a little bit about you, help them to get to know you.
• 17:20
  Number two, share a testimonial from a past client or even a
• 17:25
  fellow supplier that you've worked.
• 17:27
  Number three, dig into those archives.
• 17:29
  There will be photos on your computer.
• 17:31
  Share a throwback photo, a picture from a wedding from a few years ago or even
• 17:35
  last year or from a styled shoot that you've previously been involved in.
• 17:40
  The next idea for a post was an entertainment post, something that
• 17:43
  is just fun for your audience.
• 17:45
  It's going to make them smile.
• 17:46
  It's going to make them laugh is going to make them get interacting
• 17:49
  or tagging their friens.
• 17:51
  Next, we talked about how you can share someone who's aligned with you.
• 17:54
  Another wedding professional, or even a venue, just don't forget
• 17:57
  to ask their permission first.
• 18:00
  Then we talked about tips, sharing your knowledge, sharing your
• 18:03
  expertise, and sharing those tips.
• 18:05
  And finally, don't forget to occasionally make.
• 18:10
  Now you may be wondering why seven tips.
• 18:13
  Well, I wanted to make sure you had something that you could post on your
• 18:16
  social media every day for the next week.
• 18:20
  Now you may not want to post every day, but I highly recommend you find some
• 18:25
  kind of structure that works for you.
• 18:27
  If you always sit down and just randomly post, when you think of
• 18:30
  something you're not going to be consistent and you know what, in all
• 18:34
  marketing, we need to be consistent.
• 18:36
  It's helpful to sit down ahead of time and think how many times would I like
• 18:40
  to ideally be posting to my different social media accounts every week.
• 18:45
  Now this is how we do it in our business, in my blog and for my
• 18:49
  personal pages, I think about how many times he wants to post.
• 18:52
  So on the blog, we will post six times a week.
• 18:56
  Now we have categories of what we're going to post about every single.
• 19:00
  Now I don't like telling people these categories, um, by that, I mean, I don't
• 19:06
  like calling it throwbacks Thursday, winning Wednesday, those kinds of things,
• 19:10
  you know, hi, it's winning Wednesday.
• 19:12
  Here's my win for the week.
• 19:13
  I'm not a massive fan of that.
• 19:15
  It works for some people, it might work for you, but it's just not my thing.
• 19:18
  However, behind the scenes to keep us on track, we do have those things.
• 19:22
  So for example, take the seven things I've told you.
• 19:25
  It might be that on day one, we always share a testimonial on day two.
• 19:30
  We always share another wedding business.
• 19:32
  On day three, we always share a tip.
• 19:35
  Then on day four, we always share throwback.
• 19:37
  Then on day five, we always have an entertainment type post.
• 19:40
  We don't tell other people that, but it helps us get organized behind the scenes.
• 19:44
  And all of a sudden it's a lot easier to schedule your social media in advance.
• 19:49
  So, for example, if you know, you're going to share a wedding planning,
• 19:52
  tip every Tuesday for the next, however many weeks, you know, take
• 19:56
  that piece of paper, write down all those questions that people ask you.
• 19:59
  If you've got 5, 10, 20 questions, that's the next 5, 10
• 20:03
  20 posts for the next 5, 10 20.
• 20:06
  Already ready to go planned out and scheduled in your system.
• 20:09
  Can you see how much simpler that is than sitting down and
• 20:12
  looking at a blank piece of paper?
• 20:14
  So grab your paper, decide how many times a week you want to be posting on your
• 20:18
  accounts and then give each of those days a category or a couple of categories.
• 20:22
  If you want to rotate and it's going to help you plan out.
• 20:26
  So choose the ones that are best for you.
• 20:28
  Make sure at least one of them includes that sales post.
• 20:30
  We don't want.
• 20:32
  Make sure that sometimes you post a picture of you, but then
• 20:35
  choose what you're going to use from the other categories.
• 20:37
  I've given you seven.
• 20:38
  So if you want to be posting seven days a week, then you can, there is
• 20:42
  no excuse to sit down and not have.
• 20:46
  I would love to see the plans that you make.
• 20:48
  So once you've written your plan down and you've put your outline, why not
• 20:52
  share a picture of it with me in my free Facebook group for wedding pros,
• 20:56
  wedding pros who are ready to grow, come into the Facebook group, take a picture
• 21:00
  of your outline, share in the group and I'll give it my personal feedback
• 21:05
  because I would absolutely love to see.
• 21:09
  I hope that today's episode has been helpful.
• 21:11
  I hope that you've got lots of ideas now of what you can be posting
• 21:14
  on your social media accounts.
• 21:16
  There's no excuse to have a blank mind.
• 21:18
  Now you've hopefully got loads and loads of ideas to be getting going with.
• 21:22
  And you know what, if you want me to check them out, give me a tag and I'll take.
• 21:27
  With all these things is just about getting started.
• 21:30
  So go out there, make your plan start posting.
• 21:33
  And once you've got a few weeks under your belt, you can review
• 21:36
  it and see what's working best.
• 21:37
  And then maybe change the structure.
• 21:39
  But you know what?
• 21:40
  You've just got to get started.
• 21:42
  I hope this episode has been helpful for you.
• 21:44
  And I look forward to seeing you next time.
• 21:51
  One thing I love about the wedding industry is the other amazing
• 21:54
  people you get to work with.
• 21:55
  If you want to meet like-minded wedding pros, just like you, then
• 21:59
  why not join my free Facebook?
• 22:01
  Wedding pros who are ready to grow.
• 22:03
  Come meet some new connections, hang out with me and hopefully learn something
• 22:08
  too, just search for us on Facebook.