Latest / The Buyer's Side with Fexingo: Procurement, Sourcing, and B2B Purchasing Decisions
How One Buyer Used Supplier Diversity to Unlock New Markets
Episode 63 of The Buyer's Side with Fexingo. Lucas and Luna dive into how procurement professionals are using supplier diversity programs not just as a compliance checkbox, but as a strategic lever for market access. The case: a mid-size medical device manufacturer that needed to win a contract with a major hospital system in a rapidly diversifying urban market. Their existing supply base was homogeneous and geographically concentrated. By deliberately adding minority-owned, women-owned, and veteran-owned suppliers in key categories, they not only met the hospital's diversity…
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