Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Asana CMO Prachi Gore on realizing AI's true potential for marketing operations
What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?
Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.
Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what…
The skinny
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