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Housefishing: When AI Photos Lie | Real Estate News
Housefishing—where real estate agents use AI to digitally alter home photos—is backfiring, misleading buyers and costing sellers showings. While it may make a property look dreamier online, it’s a violation of disclosure rules in places like Florida, where “true picture” advertising is mandatory. Agents are getting caught altering cabinet colors, countertops, and even shooting at the wrong time of day to make rooms appear larger—plus, leaving pet supplies or personal items in photos turns buyers off. The fix? Be honest. Show the home as-is, and if you use AI staging, clearly label it…
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