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Jake Tlapek: Eight Dominoes—The Messaging Framework That Turns Strangers Into Clients
What if the difference between a stranger and a client isn't your product—but the order of your words?
Jake Tlapek—better known as The Wizard of Marketing, author of Eight Dominoes, and host of the Hold My Beard podcast—joins us for a no-nonsense conversation about the messaging framework that treats your marketing as a sequence of eight moves. Set them in the right order, and a stranger becomes a client.
Jake Tlapek started as an IT tech in the Air Force, where he learned how complex systems fail. Then he spent 13 years finding out the hardest system to debug is people. He posted marketing…
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