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Marketing with Purpose: The CMO Has Outgrown Marketing
The CMO's role is changing. Is your organization ready?
Marketing is no longer just about campaigns, leads, and brand awareness. Today's CMO must understand the entire business, champion the customer, connect teams, and lead with strategic judgment.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, Tullio Siragusa, Author, Speaker, Coach, and COO of Zero Company, shares his perspective on why the CMO has outgrown marketing and what this means for the future of business leadership.
Drawing on the changing demands of modern organizations, Tullio explores five…
The skinny
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