Latest / The Entrepreneur's Logbook: Lessons from Growing Businesses
Trevor Dudeck on World-Building Brands & Maximizing Customer LTV Through Entertainment
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Trevor Dudeck, founder of Lemonade, a full-service advertising agency built on the bold philosophy that “advertising should feel more like entertainment.” Trevor and Zach dive into the biggest stumbles and hard-won lessons of scaling an agency, from the pitfalls of chasing unicorn hires who promise to solve every problem but often leave gaps in sales and finance, to the power of bringing on an operations consultant who evolved into a game-changing COO. Along the way, Trevor shares how he and his team learned to balance custom…
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