906: When Strategy and Profits Meet | Taryn Aronson, CFO, Tovala
Back in 2011, the buzz surrounding the launch of Redbox’s Blu-ray disc rental business was getting increasingly dour.
For Taryn Aronson, who had been hired to help to execute the firm’s digital content strategy, the performance woes of physical discs were not anything to lose sleep over.
However, the negative notions surrounding Blu-ray’s lackluster performance drew Aronson’s curiosity.
According to the buzz, the root cause of Blu-ray’s performance blues at Redbox was that Blu-ray was “a low-margin business.”
“This just didn’t make sense to me because as a rental business, the driver of your…
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