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Bauer's Rayo App, DHD AI Noise Reduction, and StreamGuys SGcreative Launch · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest in business and technology for the global radio
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  broadcast and digital audio industries.
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  On today's docket: Bauer Media Audio launches the Rayo app for Android Automotive, DHD adds
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  audio noise reduction to its system processor core, and StreamGuys teams up with Nueva
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  Network to launch the SGcreative audio advertising service.
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  Bauer Media Audio has just launched the Rayo app for Android Automotive in the United
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  Kingdom and Portugal.
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  This move integrates Bauer's radio stations directly into the dashboards of BMW and MINI
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  vehicles.
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  The app, built using Radioplayer’s platform, allows for live radio listening and is set to
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  expand with on-demand features.
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  This launch highlights the growing importance of connected cars in the audio landscape.
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  DHD audio has introduced an artificial intelligence-based noise reduction option for
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  its flagship XD3 IP Core.
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  Available on a license basis, this technology is more effective than traditional filters and
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  can reduce background noise like sports commentary distractions or traffic sounds from
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  outdoor reports.
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  Users can adjust processing intensity easily at a DHD mixing console or remotely, and three
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  stereo instances can run in parallel on one XD3 core.
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  The technology, developed with digital noise reduction expert ai-coustics, will be showcased
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  at the NAB Show.
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  StreamGuys has teamed up with Nueva Network to launch SGcreative, a new audio advertising
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  service.
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  This platform blends national reach with locally relevant audio messaging, utilizing
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  real-time data and dynamic ad insertion technology.
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  It's designed to deliver location-specific sponsored content, particularly targeting
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  Hispanic and multicultural audiences.
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  SGcreative will be showcased at the 2026 NAB Show, and aims to create culturally relevant
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  advertising opportunities while enabling publishers to tap into new revenue streams.
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  For more on this, visit redtech.pro.
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  That's all for today's episode.
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  Thank you for tuning into the RedTech daily podcast, powered by artificial intelligence.
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  For more in-depth articles and updates, visit us at redtech.pro.
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  Until next time, this is Marguerite Clark signing off.