Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor.
Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about:
The psychology and efficiencies of doing virtual events for both attendee and seller
How authenticity drives engagement
What makes an overall marketing campaign successful
Differences between deal acceleration…
The skinny
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