Why AI Cites Earned Media, Not Ads: Kate Engler on BizBlend
A large majority of AI citations reportedly come from earned media, not social posts, not even a business's own website. Sana sits down with Kate Engler, founder of The Publicity Princess and dubbed the "PR Antichrist" by a senior journalist, to talk about why the traditional PR agency retainer model shuts most small businesses out of publicity, and how founders can generate their own media coverage instead.
Kate shares real examples of clients who landed national coverage without paying an agency, the biggest pitching mistake business owners make, and why journalists actively blacklist…
The skinny
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