How Amazon Employs Startup Thinking to Keep Swift and Centered

Harvard Business Review · Oct 17, 2026 · 3m

How Amazon Uses Startup Thinking to Stay Fast and Focused

10 Jul 2025

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What does it take to run one of the world’s most innovative companies in 2025? Amazon CEO Andy Jassy sat down with Adi Ignatius, HBR Editor at Large and co-host of IdeaCast, to discuss his strategy and why Amazon’s approach to AI is built to stand apart. Listen to the full IdeaCast episode here: https://s.hbr.org/43q4I0O

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