How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The beauty market is flooded with new launches and celebrity-backed brands. Therefore, few manage to break through with both cultural credibility and real business results. Yet Pattern Beauty, founded by Tracee Ellis Ross after a decade of rejected pitches, is one of them.
Recorded live at Brandweek, in this episode of Adspeak by ADWEEK, host Imani Ellis speaks with Christiane Pendarvis, Co-Chief Executive Officer at Pattern Beauty, and Kristen King, Executive Vice President and Managing Director of ATTN:. Together, they discuss how a challenger beauty brand leveraged culture, comedy, and…
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