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Episode 7: Long-Tail Keyword Domains: Why You Need Them
Let's talk about long-tail keywords.
This should be factored into how you name your products and how you name your programs.
The names that you create for every product or program need to be ideal.
Why do you need a strong name?
Names are essentially the text equivalent of a first impression.
In other words: they can work for you, or they can work against you.
The naming of your product is something you must get right every single time.
So, let me give you something that my client family members and I use to really help us translate the magic of what we're doing into a few compelling words…
The skinny
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