Latest / The Growth Class with Phil Masiello
Brand Positioning in CPG: Creating a Better-For-You Hydration Movement with Kun Yang
In this episode of The Growth Class, host Phil Masiello interviews Kun Yang, co-founder and CEO of Pricklee. They explore the early days of launching a new beverage brand in 2021 and the unexpected momentum that followed when the team received an invitation to apply to Shark Tank just days after their initial launch.
Kun shares the behind-the-scenes reality of navigating one of the most influential PR opportunities in startup history and explains how national television exposure became a catalyst for long-term brand awareness, customer growth, and retail expansion.
The conversation highlights…
The skinny
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