Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Client Caps and Community Made this Agency a Category of One with Oli Luke | Ep #800
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What if scaling your agency wasn't about adding clients—but building a community that fuels growth from within? During Covid lockdowns, today's featured guest felt the need to turn his clients into a community, hosting events where they could get to know each other and build relationships. To this day, it remains one of the best changes he's introduced at his agency.
With a dedicated community, a focused niche, and a cap on the amount of clients the agency takes, he created a sense of…
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