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Be Respected, Not Liked: What Sellers Really Want From Their Agent
Realtors, your job is not to be liked. Your job is to get the home sold.
After more than 2,000 listings of my own and over 7,000 homes sold by my team, I've learned that sellers don't need an agent who agrees with everything they say. They need an agent who leads. In this episode I cover why you should never price on guesswork, how to bring up a price adjustment before you need one, and why your seller should never have to chase you down for an update.
The skinny
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