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Transcript

Why is TV's biggest star going rogue? · The Front

• 0:03
  Speaker 1: From The Australian. Here's what's on the front. I'm Claire Harvey.
• 0:07
  Speaker 1: It's Tuesday, January twenty seven, twenty twenty six. Former Liberal
• 0:13
  Speaker 1: minister Linda Reynolds has warned the producers of a controversial
• 0:16
  Speaker 1: new documentary premiering at the Sundance Film Festival that she
• 0:19
  Speaker 1: will sue them if they allege she tried to silence
• 0:22
  Speaker 1: Brittany Higgins. That's after Reynolds's successful defamation action against Higgins
• 0:28
  Speaker 1: and her husband David Scharraz. Another week, another leadership drama
• 0:37
  Speaker 1: in the Federal Liberal Party, with rivals Andrew Hasty and
• 0:40
  Speaker 1: Angus Taylor counting their supporters ahead of a potential challenge
• 0:44
  Speaker 1: to embattled leader Susan Lee. You can follow that story
• 0:48
  Speaker 1: live at the Australian dot com dot au. They were
• 0:59
  Speaker 1: once among Australia's most influential media families. Now the billionaire
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  Speaker 1: Stokes clan wants out of Network seven altogether. But if
• 1:09
  Speaker 1: Rival nine is anything to go by, journalism takes a
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  Speaker 1: back seat when the accountants are driving a media business.
• 1:17
  Speaker 1: Just ask nine superstar Karl Stefanovic. He's taken a huge
• 1:21
  Speaker 1: pay cut and been allowed to start his own Rival show,
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  Speaker 1: So what's that all about today? The Australian's Media Diary
• 1:29
  Speaker 1: editor Steve Jackson is here. Steve Jackson edits The Australian's
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  Speaker 1: Media Diary and Steve, from time to time you write
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  Speaker 1: about the really big moves in Australian media. The one
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  Speaker 1: that I'm very interested in for twenty twenty six is
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  Speaker 1: the sale of seven West Media by Kerry Stokes and family.
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  Speaker 1: Kerry Stokes is one of Australia's most interesting business people.
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  Speaker 1: Adopted as a child, grew up in real poverty, became
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  Speaker 1: TV repair man, ended up owning Channel seven and becoming
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  Speaker 1: very powerful.
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  Speaker 2: Now he's selling out.
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  Speaker 3: Why Kerry Stokes is Channel seven, He is the man.
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  Speaker 3: He's the driving force behind its success. When he came
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  Speaker 3: in it was indisputably second place to nine nine. We're
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  Speaker 3: still the one, the dominant channel. I think everyone remembers
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  Speaker 3: the ads, but Kerry Stokes comes in, he decides I'm
• 2:34
  Speaker 3: going to change things up. He's brought in the right people,
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  Speaker 3: famously brought across David Lecky from nine and then he
• 2:39
  Speaker 3: started building up Channel seven and low and behold over
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  Speaker 3: the years. He really was the force behind driving its success.
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  Speaker 3: Mainly because he believed in television.
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  Speaker 4: Because I love what we do. I love the fact that,
• 2:51
  Speaker 4: regardless of the headaches, we produce for the Austraunian public,
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  Speaker 4: quality news, quality sports coverage and good entertainment.
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  Speaker 3: He might only have ever counted as one viewer for
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  Speaker 3: Channel seven, but he was a very important viewer and
• 3:06
  Speaker 3: he actually knew what audiences wanted. And internally at seven,
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  Speaker 3: they've always prided themselves and being the barbecue chuk network,
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  Speaker 3: you know, the network that gets what every day Alie's like, the.
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  Speaker 4: News from people who know what they're talking about. Seven
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  Speaker 4: nightly news with knights at six.
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  Speaker 3: And he's been such a huge part of that and
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  Speaker 3: supporting it, believing in the station. He watches the channel
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  Speaker 3: when he's away overseas on holidays, he gets tape sent
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  Speaker 3: to him. You know, he wants to know what's on
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  Speaker 3: air because he loves it and lives it and breathes it,
• 3:35
  Speaker 3: or at least he has up until now. What we've
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  Speaker 3: seen is a massive change in the media environment. Mister Stokes,
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  Speaker 3: he's going out. He's decided that after a little prolonged
• 3:45
  Speaker 3: period of upheaval, he's got other things to do with
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  Speaker 3: his time. He wants to spend more time with his family.
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  Speaker 3: He wants to go skiing in his cabin. He loves
• 3:53
  Speaker 3: scuba diving off Indonesia, and he's handing on the Keyst's
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  Speaker 3: kingdom to his son Ryan. What we see with Roy
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  Speaker 3: coming in is going, you know, we've got this massive
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  Speaker 3: seven Group holdings. It's making billions of dollars. Unfortunately the
• 4:07
  Speaker 3: media arm contributing one percent of the profits to that,
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  Speaker 3: if we're being kind, but causing them ninety nine percent
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  Speaker 3: of their headaches.
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  Speaker 4: And he's just said not interested.
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  Speaker 3: Let's focus on Borrel, Let's focus on West Track, the
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  Speaker 3: stuff that's making us money. The media is nice, but
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  Speaker 3: for us, that's not the big picture anymore. They had
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  Speaker 3: a forty percent stake in seven West Media, which includes
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  Speaker 3: obviously Channel seven but also the West Australian newspaper and
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  Speaker 3: a number of online entities.
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  Speaker 4: But they said all right, let's move away from that.
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  Speaker 3: There's been a merge with Southern Cross Austeria, which is
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  Speaker 3: obviously a massive radio network, has triple am Hit Networks,
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  Speaker 3: and their shareholding has come down to twenty percent. But
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  Speaker 3: now I'm hearing they don't even want that twenty percent.
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  Speaker 3: And Ryan Stokes has instructed the incoming chair of Seven
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  Speaker 3: Group Holdings.
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  Speaker 4: Let's get rid of it. Let's offload it now.
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  Speaker 3: It's not the first time that we've seen the air
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  Speaker 3: to a major media empire.
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  Speaker 5: Go.
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  Speaker 4: That was Dad's thing. He loved it. For me, Me
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  Speaker 4: not so much.
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  Speaker 3: James Packer famously did it when he took over Nine
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  Speaker 3: from the other Kerry that was a major media mogul.
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  Speaker 5: In two thousand and six, James Packer sold the bulk
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  Speaker 5: of the Nine network to a private equity group for
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  Speaker 5: four point six billion dollars and upped his anti and
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  Speaker 5: casinos around the world, but was hit hard by the
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  Speaker 5: global financial crisis.
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  Speaker 3: And look, did he get out at the right time.
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  Speaker 3: I reckon history would say that James made the right
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  Speaker 3: decision then, and I reckon that we'll find that from
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  Speaker 3: a business point of view, Ryan is making the right
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  Speaker 3: decision now. As we all know, media is the game
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  Speaker 3: that you're getting into just to make money these days,
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  Speaker 3: probably not. There are other things that make heap more money,
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  Speaker 3: as obviously Ryan Stokes knows. But meat has always been
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  Speaker 3: about more than that. It's about influence, it's about passion
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  Speaker 3: for journalism, and sometimes those things that drive the media
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  Speaker 3: organization sending someone at great expense, a crew at great
• 5:55
  Speaker 3: expense to a war zone that doesn't make money. It's
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  Speaker 3: a social responsibility that you feel as media proprietor. So
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  Speaker 3: from a business point of view, if you don't love
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  Speaker 3: the media, you don't really want to be in it.
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  Speaker 3: There are easy ways in the world to make a buck.
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  Speaker 1: Yeah, to be a tycoon, you probably have to really
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  Speaker 1: enjoy the combat and that's something that Kerry Packer absolutely
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  Speaker 1: did love.
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  Speaker 2: He loved going into battle with politicians.
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  Speaker 1: Kerry Stokes probably too, although there's one issue that Kerry
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  Speaker 1: Stokes has been very circumspect about and that's how much
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  Speaker 1: influence he had over his network seven about one of
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  Speaker 1: his pet topics, that is Ben Robert Smith, a former
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  Speaker 1: Australian soldier, received the Victoria Cross, our highest medal for gallantry,
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  Speaker 1: and was accused by nine of being a war criminal,
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  Speaker 1: a finding that was subsequently upheld in court, despite the
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  Speaker 1: fact that Ben Robert Smith always denied having done anything wrong.
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  Speaker 3: Kerry Stokes has lashed out at the latest reporting of
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  Speaker 3: allegations surrounding Australia's most decorated soldier, Ben Robert Smith.
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  Speaker 1: Kerry Stokes always backed him to the hills, and also
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  Speaker 1: said that he never instructed anyone at seven to cover
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  Speaker 1: the Ben Robert Smith's story one way or the other.
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  Speaker 1: He said the only thing he ever did was to
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  Speaker 1: ring a news director and say that he wanted the
• 7:10
  Speaker 1: story covered fairly. He said he never rang a journalist
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  Speaker 1: with specific instructions about that or any other story. What's
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  Speaker 1: your sense of how much influence Kerry Stokes actually had
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  Speaker 1: on the journalism of seven.
• 7:23
  Speaker 4: It's a good question.
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  Speaker 3: It's not how I think he ran it, it's how
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  Speaker 3: I know he has never and I will say this unequivocally,
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  Speaker 3: he has never told a journalist how to cover a story.
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  Speaker 3: He doesn't have to. That's what news bosses are for,
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  Speaker 3: mister Stokes will say, and he is one hundred percent right.
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  Speaker 4: He is allowed to have a view.
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  Speaker 3: And if he tells his news director I think this,
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  Speaker 3: his news director is capable of saying, no, you're wrong,
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  Speaker 3: this is the way we're covering it. And with Ben
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  Speaker 3: Robert Smith, as we've seen in that case, Channel seven
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  Speaker 3: did despite what mister Stokes may have directed or encouraged
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  Speaker 3: or suggested that his news network do, we did see
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  Speaker 3: that they did. They'd actually cover that quite robustly. They
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  Speaker 3: did play it really straight. Their news coverage didn't overly
• 8:06
  Speaker 3: or overtly support Bars, it didn't attack him either. They
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  Speaker 3: made a really principled decision to cover it honest and fairly.
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  Speaker 3: And I think part of that is they know, no
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  Speaker 3: matter what anyone says, if they don't do that, News Corp.
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  Speaker 3: Nine are quite rightly going to call them out and say, hey,
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  Speaker 3: you're being a cheerleader. So their news coverage I don't
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  Speaker 3: think was tainted. Were they encouraged to take Brs's side, Yes,
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  Speaker 3: they were. Was it a directive or just a point
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  Speaker 3: of view? Well, I'm going to leave that to you
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  Speaker 3: and the listeners to the side.
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  Speaker 1: So, just like a younger James Packer, Ryan Stokes just
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  Speaker 1: can't be bothered with all the drama that comes with
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  Speaker 1: running a media empire. Every story creates a potential headache.
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  Speaker 1: So you'd think that getting out of seven is the
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  Speaker 1: right thing for the Stokes family at this time, but
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  Speaker 1: is it the right thing for the people who work
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  Speaker 1: at seven or the viewers who love seven.
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  Speaker 3: It's a game changing difference, right, because when you have
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  Speaker 3: a media proprietor who believes in journalism, who loves it,
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  Speaker 3: who wants to invest in it, even when it's not
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  Speaker 3: the smart, economical, accountant driven decision. That's when you know
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  Speaker 3: you've got your full backing. And as a journalist someone
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  Speaker 3: in the trenches, you love that. The problem is when
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  Speaker 3: you have those media proprietors who believe in the product
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  Speaker 3: and who believe in journalism exiting the business and income
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  Speaker 3: the accountants and the accountants take charge and it's run
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  Speaker 3: like a bank, then you know, for a journalists you
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  Speaker 3: lose a lot of that trust that you're going to
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  Speaker 3: have that backing or where we're going to be encouraged
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  Speaker 3: to push the envelope, because we've seen it with numerous
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  Speaker 3: media companies.
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  Speaker 4: Income the accountants.
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  Speaker 3: They take charge outgo a lot of the stories or
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  Speaker 3: a lot of the backing to do big hits that
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  Speaker 3: aren't financially viable, and all of a sudden sixty minutes
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  Speaker 3: budget it's coming down because the drive that it's got
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  Speaker 3: to be the biggest news and current affairs show on TV,
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  Speaker 3: no matter the cost, that's not essential anymore.
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  Speaker 4: Now it's got to pay its way.
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  Speaker 3: So when the accounts take charge, it's a worrying is
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  Speaker 3: it going to change everything?
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  Speaker 4: Well, yeah, I think it will.
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  Speaker 1: And now, of course we see nine, which is run
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  Speaker 1: by the accountants, looking to sell off its radio assets.
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  Speaker 1: What does that mean for the rest of the nine group.
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  Speaker 3: It's funny that the accountants are the ones who want
• 10:20
  Speaker 3: to sell off nine Radio, because I would suggest they're
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  Speaker 3: the ones who've created all the headaches.
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  Speaker 4: You've got the jurnos. They're still doing their thing as
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  Speaker 4: best they can.
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  Speaker 3: Their newsrooms are trunk massively, but the accounts who have
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  Speaker 3: come in and ruined that model. What happened is nine
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  Speaker 3: took it. I over paid a lot of money for it,
• 10:32
  Speaker 3: heaps of money, and then they've gone, you know what
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  Speaker 3: we're going to do is we're going to get rid
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  Speaker 3: of their entire sales team and we'll just get the
• 10:38
  Speaker 3: guys who are selling the ads on TV selling the
• 10:41
  Speaker 3: ads on nine radio.
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  Speaker 4: Turns out, audience is very.
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  Speaker 3: Different, and the Bowling Alley who wants their ad on
• 10:47
  Speaker 3: nine news or in married at first sight that don't
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  Speaker 3: really care about a demographic of sixty plus who are
• 10:54
  Speaker 3: listening to nine radios two GB or three airw that audience.
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  Speaker 3: That's the Mattress warehouse crowd, you know, or they want
• 11:01
  Speaker 3: to know about something that they can buy for their grandkids.
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  Speaker 4: So the idea that there's going to be this.
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  Speaker 3: Massive synergy doesn't work because there are two very distinct audiences.
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  Speaker 3: They've come in the accounts, we're going to save all
• 11:13
  Speaker 3: this money, and all of a sudden they've killed the
• 11:15
  Speaker 3: whole business model. I caught up with Spotlights Liam Bartlett
• 11:22
  Speaker 3: in Sydney last year and we're out at a restaurant
• 11:26
  Speaker 3: and this lady's come up to me when he's inside,
• 11:28
  Speaker 3: he's ordering a pizza and a lady's come up to me.
• 11:32
  Speaker 3: Is that Liam Bartlett from sixty minutes? Because you know
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  Speaker 3: he also had a show on nine Radio. He's doing
• 11:38
  Speaker 3: a showing Perth on six PR the morning show.
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  Speaker 5: Nineteen minutes to midday. Have you ever been in a meeting,
• 11:44
  Speaker 5: any meeting?
• 11:46
  Speaker 3: I'm from nine Radio Sales, you know. So we're selling
• 11:50
  Speaker 3: ads in his Perth radio show. How's that going good?
• 11:54
  Speaker 4: The advertisers they love it? Well, can't get enough? Do
• 11:57
  Speaker 4: you think I could say loadin? Yeah? Sure, why not?
• 12:00
  Speaker 4: And he comes, oh, you know we're selling ads in
• 12:02
  Speaker 4: your radio show and limb, well, thank you very much.
• 12:04
  Speaker 4: It's very kind of you to say.
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  Speaker 3: And you know, the joke being that after she leaves,
• 12:09
  Speaker 3: Liam hadn't been on sixty minutes or nine in radio
• 12:11
  Speaker 3: for two years. He's over at Channel seven at the opposition. Meanwhile,
• 12:15
  Speaker 3: the Integrated sales team is still pitching his ads. So
• 12:19
  Speaker 3: the advertisers they need someone who actually listens to the show.
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  Speaker 3: And I'm hearing the same thing out of Melbourne advertisers
• 12:26
  Speaker 3: saying that the TV guys they're trying to sell them
• 12:28
  Speaker 3: ads on three W they're not even up to date
• 12:31
  Speaker 3: with what the shows are, who the presenters are. So
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  Speaker 3: that is what they've lost when they try that synergy
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  Speaker 3: and you lose that passion or connection with the product.
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  Speaker 3: The advertisers they're advertising because they listen to it, they
• 12:41
  Speaker 3: know it, and when the person trying to flog them
• 12:43
  Speaker 3: an ad doesn't know what they're talking about, all of
• 12:45
  Speaker 3: a sudden, that confidence, that trust has lost. The accountants
• 12:48
  Speaker 3: sometimes by trying to save a little bit of money
• 12:51
  Speaker 3: end up costing him a lot of money. And that's
• 12:52
  Speaker 3: what we've seen in nine Radio.
• 12:57
  Speaker 1: Coming up, Why is nine letting its biggest star start
• 13:01
  Speaker 1: a rival podcast? You revealed in the Media Diary this week,
• 13:18
  Speaker 1: Steve that Nine's biggest star, Karl Stefanovic has created a
• 13:22
  Speaker 1: bit of an exit ramp for himself.
• 13:23
  Speaker 3: Yoday, everyone, It's Karl Sevanovic and this is the Karl
• 13:26
  Speaker 3: Stefanovic Show and my first guest live from a beautiful picture.
• 13:31
  Speaker 2: What is that exit ramp? And how's it going?
• 13:34
  Speaker 3: Oh my god, my phone went into meltdown this week
• 13:37
  Speaker 3: when the news about this broke. So there are a
• 13:39
  Speaker 3: couple of factors at play here. Carl, He's had twenty
• 13:42
  Speaker 3: years on the Today Show. Everyone at nine cannot believe
• 13:47
  Speaker 3: that Karl has been given permission to do his own podcast.
• 13:50
  Speaker 3: People at the highest levels of Nine outside the ones
• 13:53
  Speaker 3: who signed off on this, are going, what the heck
• 13:55
  Speaker 3: are we doing? We've given Carl permission to start his
• 13:59
  Speaker 3: own pod cast called the Carl Stefanovic Show, which they
• 14:03
  Speaker 3: believe is basically what the Today Show has been for
• 14:06
  Speaker 3: the last two decades, and he's doing it in direct
• 14:08
  Speaker 3: competition to his own network. But where's the sense in that?
• 14:13
  Speaker 3: So Carl's saying, you know, I've been held back for
• 14:16
  Speaker 3: two decades on nine. I haven't been able to unleash
• 14:19
  Speaker 3: the beast. He calls it unleashed the beast. Now I'm
• 14:22
  Speaker 3: going to be doing that, and everyone's going to unleash.
• 14:24
  Speaker 3: He's never been prevented from interviewing anyone, and then up
• 14:27
  Speaker 3: pops the first episode surprise surprises Pauline Hanson. I'm not
• 14:31
  Speaker 3: sure about you, Claire. I reckon that the list of
• 14:33
  Speaker 3: people who haven't interviewed Pauline Hanson over the years is
• 14:36
  Speaker 3: shorter than the list of people who have.
• 14:38
  Speaker 1: Also, Carl's trademark is always being raw and authentic and
• 14:42
  Speaker 1: being himself, letting it all hang out? Is it it?
• 14:44
  Speaker 3: That's always been his chard, and that has always been
• 14:47
  Speaker 3: part and pass of the great, the great sixty minute
• 14:49
  Speaker 3: stories he's done, and he's always done that. So to
• 14:52
  Speaker 3: suggest all of a sudden he's going to be doing
• 14:54
  Speaker 3: something different for the first time, this is going to
• 14:57
  Speaker 3: be the real Carl, the Carl you haven't seen drunk.
• 15:00
  Speaker 4: After the Logi's on air.
• 15:01
  Speaker 3: This is going to be the real Carl, you know,
• 15:03
  Speaker 3: making jokes in a slightly what are you talking about?
• 15:06
  Speaker 4: So nobody can wrap the head around it.
• 15:08
  Speaker 3: Of course, what I know, and I'm sure you might
• 15:11
  Speaker 3: have heard rumblings about yourself, is that his time on
• 15:14
  Speaker 3: Today's coming to an end. It's been two decades he's
• 15:17
  Speaker 3: never won. It's time for a changing of the guard.
• 15:20
  Speaker 3: So last year he's contract, which was you know, let's
• 15:23
  Speaker 3: talk and three million odd dollars, was up for a
• 15:26
  Speaker 3: newle and he's taken a massive haircut, and on top
• 15:28
  Speaker 3: of that, they've given him a one year extension. So
• 15:31
  Speaker 3: as part of those conversations, I'm told he said, well,
• 15:35
  Speaker 3: if you're gonna chop my paycheck by by about a
• 15:38
  Speaker 3: third and put me on a one year contract, I
• 15:41
  Speaker 3: want you to let me go and do a side hustle,
• 15:44
  Speaker 3: a separate project. Does it make sense? Not really, because
• 15:48
  Speaker 3: I'm sure if I said to you, look, Claire, I'm
• 15:49
  Speaker 3: going to work four days a week for you, but
• 15:51
  Speaker 3: on the fifth day, I'm going to do the really
• 15:53
  Speaker 3: good interviews and do it for someone else.
• 15:56
  Speaker 4: You can only have one master, so you know, will
• 15:59
  Speaker 4: it work?
• 16:00
  Speaker 3: I would have thought not. Good luck to him. Everyone's
• 16:02
  Speaker 3: entitled to try something. If you're being paid more than
• 16:04
  Speaker 3: two million dollars, maybe try it for your own network.
• 16:06
  Speaker 4: But we will see.
• 16:08
  Speaker 3: Obviously I've been wrong before, not often, but let's see
• 16:10
  Speaker 3: how this one works out.
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  Speaker 2: Steve Jackson, thank you very much.
• 16:14
  Speaker 3: Thank you always love Beerron, Claire. I hope we can
• 16:17
  Speaker 3: talk against, so
• 16:22
  Speaker 1: You can check out all Jacko's work anytime at the
• 16:25
  Speaker 1: Australian dot com dot au