2367: Apps Flyer - Unlocking the Power of Mobile Marketing
Join me in a conversation with Oren Kaniel, the CEO and co-founder of the successful Israeli mobile marketing measurement and experience platform, AppsFlyer. In this episode, Oren shares his journey of creating AppsFlyer, a unique technology that empowers brands to better understand their users and make informed decisions. Learn how AppsFlyer's independence and unbiased measurement approach has gained the trust of major players in the ecosystem, including Coca Cola, HBO, Walmart, and eBay. Discover how AppsFlyer anticipated the mobile industry's transformative impact on our lives and the…
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