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Tony Ponturo and the Revenge of the C+ Student
For 26 years, Tony Ponturo directed the massive sports marketing investments of Anheuser-Busch, commanding a $700 million budget and the earned respect of sports executives around the world. Recently, he decided to share his wisdom in a new book, “The Revenge of the C+ Student” which captures the common sense approach he brought to Anheuser-Busch and continues to bring to new consulting clients today.
Chris and Sean take a walk down memory lane with Tony, recalling his days at Anheuser Busch, building the Bud Light brand, and watching the current travails of what happens when companies and…
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