655: (Solo) The Fuel Crisis Is Already Hitting Your Margins. Here Are 4 Moves to Protect Them.

The Foundr Podcast with Nathan Chan · Apr 27, 2026 · 14m

Most e-commerce founders see the fuel crisis in the news and think it's someone else's problem. But if you're shipping products right now, it's already showing up in your bills — and if you're still running last year's shipping model, you're bleeding margin without realising it.

Here's the problem: this isn't one cost squeeze. It's three hitting at the same time — carrier rate hikes, fuel surcharges, and geopolitical disruption — and the effective rate increase for most e-com brands right now is sitting between 8 and 12%.

In this episode, I walk you through the four moves I'd make right now…