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Why Builder Buyer Agent Incentives Are Still Commission Steering — And the Industry Must Stop
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Why do builders offer a buyer agent incentive?
It is very simple; to convince you to show their house over the competitors and so you will advocate for the builder when the buyer is choosing between multiple houses. Congratulations you just described commission steering. See the problem with that? You are supposed to advocate for your client and not the seller!
These bonuses and agent incentives are a huge problem that could expose you to liability. Listen to learn why builders need to offer buyer incentives and not agent incentives.
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Gary…
The skinny
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